Disneys Wellness Journey

1
Disneys Wellness Journey
2

• Why do this?
• Families are our core brand focus
• Challenge from Bob Iger
• How can we partner with parents to make it
  easier to get children to eat more nutritious
  meals?

3

• What were Disney Theme Parks offering that
  supported wellness before this initiative?
• There were a variety of approaches to healthy at
  the different sites but all approaches were well
  within the safe zone

4

• How did the organization move from paralysis to
  action?
• Conduct a SWOT assessment
• Turn the Weaknesses and Threats into filters to
  measure success
• Find common ground by sharing best practices
• We did our homework (technical, guest,
  employees and operational)
• Leverage outside experts
• Listen to our critics

5

• Approach
• Focus on creating and offering food and beverage
  products from the most indulgent treats to
  vegetarian meals that are the models of
  innovation with respect to relative nutritional
  profile, taste and presentation, and exceed
  corporate social responsibility guidelines,
  market comparables and, most importantly, Guest
  expectations.

6
Areas of Focus

• Eliminate Lightning Rod Issues
• Transform Core Food and Beverage offerings
• Practice Stealth Health

7
Eliminate Lightning Rod Issuestrans-fat oils
and shortening

• Popcorn Complete
• Processed Chicken and Fish Complete
• Frying Oil Jan 2007
• French Fries May 2007
• Baked Goods Oct 2007
• All other available FB products Dec 2007
• Consumable packaged products Oct 2007

8
Transform Core Food and Beverage offerings

• Reposition all Kids Meals Oct 2006
• Packaging for healthy snacks May 2007
• Proactively Communicate portion May 2007
• sizes for packaged Candy
• Offer healthy side options to all meals June 2007
• Expand Fruit Stands Ongoing