General Mills Corporation

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  Non-traditional Marketing Approaches  
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How to Build and Sustain Your Brandin an
Unsustainable Marketplace
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Let the Buzz Begin!   Building a Positive Brand
Awareness
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• Identify your Taste-makers and get them
  tasting!
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• Surround yourself with a great Board of Advisors 

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 The key to building brand awareness is to
utilize your consumers as your buzz agents.
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• Dont forget your Hi Touch
• with your Hi Tech.

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• Its all About Them
• Listen Respond React

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Make it easy for your fans to spread the
word
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• Banners
• Message Boards
• Newsletters
• Widgets
• Affiliate Programs
• Featured Businesses

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Broaden Your Market Base
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• Focus on Your Compatitors Not Competitors
• Hitch Your Wagon to Others Success
• Think Global Go Mobile
• LinkedIn

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Become the Go-To Expert
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• Join HARO
• Ebay
• Squidoo
• Local TV 

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When Passion and Purpose Collide Magical Things
Happen  
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• Lead with your Passion
• and the rest will follow
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• Have a Purpose Pay It Forward

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You Can Make a Plan but You Cant Plan the
Result
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• Plan for the Best Prepare for the Worst
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• Beware of the Flying Monkeys
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• Change your Attitude to Reach New Altitude

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• Time Outs are Not Just for Kids
• Be Flexible
• Think Outside the Box

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• Fasten your seatbelt
• and enjoy the ride!