JoanE O

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Up in the Air about Video Streaming?

• JoanE OBrien, Systems Analyst
• Jenn Ramirez, City Council Web Manager
• City of Seattle

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Topics

• Why videostream?
• Broadband Availability
• Do it Yourself or Outsource?
• Real vs. Media Player vs. Quicktime
• Seattle Videostreaming
• What we do
• What people watch
• Technical Infrastructure
• Indexing

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Why Videostream?

• Provide access for those who don't have cable TV
  and/or don't live in the City.
• Provide live access to Council meetings to enable
  greater citizen participation.
• Increase the life span and availability of the
  videos we already produce.

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• Increase the use of our Internet site.
• Create a technology infrastructure to deliver
  training videos to the desktops of City
  employees.
• Reduce the demand for duplicated video cassettes.
  
• Demonstrate that we are committed to using
  technology to effectively serve our customers.

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Cable/DSL Data
Source The Companies and Leichtman Research
Group, Inc. All data from Q2 2002, except
Adelphia from Q4 2001
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Projected Broadband Growth
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Top Broadband Cities
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Cable and Internet Access
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Government TV Viewers

• Most Seattle Government TV viewers have Internet
  access.

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Outsourcing

• Outsourcing is a good way to go if you have a
  limited number of videos to stream.
• Outsourcers can index videos and handle high
  volume of users.
• Several companies specializing in government
  market.
• Intergovernmental cooperation.

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Do it Yourself

• If you have many videos, outsourcing is not
  affordable.
• Streaming itself is not very complicated
  technically. But your own internal network may
  make it more complex.
• Requires close cooperation between web and TV
  staffs.
• Bigger one time cost (but not very).

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Real Vs. Media Player

• Seattle began videostreaming in 1998
• Real held about 90 of the market at that time.

Source Seattle Times, 5 September 2002, from the
research firm comScore Media Metrix
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What Seattle does

• Four live streams
• Channel signal
• Council live
• Pet cam
• Salmon cam
• Video archive
• Stream of the week

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Video On-Demand

• Archive
• About 250 videos encoded about 110 currently
  available
• Stream of the Week
• One featured video about something topical

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Live Viewers

• July and August
• 1151 viewers of new City Council live stream
• 915 viewers of channel live stream

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What do People Watch?

• Project Impact Roofing
• Beyond the Badge (monthly police show)
• Mayors press conference
• Program about ballfields
• Cool Experience Music Project video
• Emmy winning show on homeless man

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Video Indexing

• Video Indexing enables the viewer to skip to a
  topic within a longer video
• Makes meeting videos more user-friendly
• Link videos to agendas or other information on
  website

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SMIL

• The Synchronized Multimedia Integration Language
  (SMIL, pronounced "smile") enables simple
  authoring of interactive audiovisual
  presentations. SMIL is typically used for "rich
  media"/multimedia presentations which integrate
  streaming audio and video with images, text or
  any other media type.

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Software

• Real Producer version 8.x (encoder)
• Real Server version 8.x

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Server Specs (LIVE)

• Compaq Proliant DL360
• P3 1GHZ
• 512MB Ram
• Onboard RAID controller
• 2 18G Ultra3 SCSI drives Mirrored
• Windows 2000 SP3

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Server Specs (ARCHIVE)

• Compaq Proliant DL380
• Dual P3 733
• 512MB Ram
• 3 36G Ultra3 SCSI drives
• 5302 RAID controller
• 3131 NIC
• Windows 2000 SP3

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For more information

• joane.obrien_at_seattle.gov
• nate.eckstine_at_seattle.gov
• jennifer.ramirez_at_seattle.gov

• www.seattlechannel.org