Mens Health: Belly Off Workout: Strength Training Routine

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Mens Health Belly Off! Workout Strength
Training Routine
Program Description The Strength Training
Routine -Two superset segments to strengthen your
frame, add rock-solid muscle, and burn calories,
a strength training circuit, and an "Ab Blast"
routine Talent David Jack Includes Multiple
segments that can be done individually or
combined for a total body workout. Based on the
best-selling book that helped 300,000 guys lose
over 1.8 million pounds!
Mens Health Belly Off! Workout
Strength GTE-DV-554768 UPC 018713547682 SRP
14.99 (GE) Run Time 45 minutes STREET DATE
2/9/2010
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Mens Health Belly Off! Workout Body Weight
Routine
Program Description The Body Weight Routine an
ultra-fast, easy way to lose pounds and supersize
your strength, power and muscle mass. Routine
includes The 2-Minute Drill, Body Weight
Circuits and The Power of 10 Talent David Jack
Includes Multiple segments that can be done
individually or combined for a total body
workout. Based on the best-selling book that
helped 300,000 guys lose over 1.8 million pounds!
Mens Health Belly Off! Workout Body
Weight GTE-DV-554770 UPC 018713547705 SRP
14.99 (GE) Run Time 45 minutes STREET DATE
2/9/2010
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Marketing

• Marketing
• Mens Health / 4 x Full-page, 4-color ad
• Best Life / Full-page, 4-color ad
• Microsite www.mhbellyoff.com
• Banners ads on MensHealth.com
• E-mail blast to Mens Health subscribers every
  two weeks
• Social media ad campaign targeting males 18-49
  health, wellness and fitness enthusiasts
• Broadcast
• Today/NBC, Early Show/CBS, Fox Friends, GMA
  Health/ABC.com, Extra/Interview, Better
  TV/Interview, USAWeekend.com/Interview, Life
  Style/Giveaway, Womans World/Feature,
  SpikeTV/Segment, Mike Juliet/Fox