IRIS Sh.p.k.

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IRIS Sh.p.k.
Market overview Company overview Company
structure Coverage Future plans
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Market overview
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General info

• Total population 3.2 mil
• 55 is under 30 years old
• GDB 2.855 MIL USD
• Young people, very much oriented to the West,
  especially Italian products are a trend
• Potential market with fast growing of the
  economy around 6 last 5 years
• Increase of number of tourists (25 a year)
• Lots of money comes from refugies (around 1
  milion Euro per year WB estimation)

Great potential for qualitative, trendy products
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Political situation

• Albania is a Parliamentary Republic
• Signed the Association Status with EU in 2006,
  expecting to join NATO by march 2008
• Democratic Party is ruling at the moment with
  right wing allies
• Very good relations with Italy (political,
  economic and spiritual) around 400.000 Albanians
  live and work in Italy.
• Italy is main partner in imports and exports of
  Albanian goods

Italian products prevail in Albania
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Current business environment
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Total population by areas
Total population 3.2 mil 55 is under 30 years
old
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Urban vs total Albania
Total urban 45 - Rural 55 with a trend of urban
growing every year
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Consumer behavior factors

• Appreciates and buys imported beauty goods.
• Is willing to pay extra for things that are
  esthetically appealing.
• Have an artistic flair, or wish they did.
• Values quality and professional products relative
  to mass produced goods.

Western products are very much welcomed
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Market needs

• Imported cosmetics and toiletries meet 95 of
  local demand, as there is very little domestic
  production.
• Albanian consumers prefer imported food,
  education products, cosmetics healthcare
  especially Italian ones.
• The European companies have enjoyed tremendous
  success so far in Albania.

Well known Brands from West have potential to
succeed
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Cosmetic market competition

• Cosmetic market in Albania is divided into 4 main
  levels
• Level 1 Lady Products
• Sold in high profile spas beauty saloons
• Though short of sale but is a growing trend.
• Main Brands Wigleys, Clinique, Estee Lauder,
  Lancôme
• Market share 5
• Level 2 High Class Products
• Sold in Cosmetic shops, supermarkets, beauty
  saloons
• Main Brands Shiseido, Carita, LOreal, Kanebo,
  Clarins, Pupa
• Market share 8
• Level 3 Grand Name Products
• Sold in Cosmetic shops, supermarkets, chemists,
  hairdressers
• Trend is growing
• Market share 25
• Main brands Amore, Maybeline, Nivea, Max Factor

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Cosmetic market competition

• Cosmetic market in Albania is divided into 4 main
  levels
• Level 4 Popular Products
• Sold in Groceries, open markets etc
• Main brands Kost, Golden Rose, Gala, Moda,
  Classics, Charme, Elite, Rubi Rose.
• Market share 40
• Value for money
• Low price products to serve the need of poor
  people
• Widely sold in all regions of the country.
• These low price products are illegally imported
  from China, manufactured by local enterprises or
  made by some beauty saloons.
• Market share 22

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Company overview
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Who are we?

• More than 16 years in business
• Started as a small personal business in 1992,
  registered as a distribution company in 1996
• Highly qualified, experienced and motivated staff
  
• One of the best distribution companies on
  cosmetics.
• Main office is in highway Tirana-Durres (2 km
  from Tirana), in a brand new spacious and modern
  building (headquarters and main warehouse)
• Very well trained and experienced distribution
  network
• Very good knowledge of Albanian market and vell
  estabilished relations with Trade

Ready for challenges of fierce competition
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Head office shops

• Head office and warehouse Highway
• Tirana Durres, km. 1, Tirana, ALBANIA
• Tel [phone] Fax [phone]
• e-mail iriscosmetic_at_yahoo.com
• A modern, spacious two store building of 3000
  square meters with a show room of 500 square
  meters.
• Shop 1 Rr. Komuna e Parisit, P 140/1, Tirane
• Shop 2 Rr.Karapici Big market, Tirane
• Shop 3 Shkodra
• Shop 4 Kavaja
• Shop 5 Fier
• Shop 6 Durres
• Shop 7 Lushnje

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Coverage
DSD areas
WS areas
14 routes Ws 3000 clients
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why us?

• We have a qualified, experienced and motivated
  staff
• We have 16 years of cosmetic distribution
  experience the necessary expertise of building
  new Brands from scratch
• We have all resources needed to make it work
  (distribution network, shops, a fleet of
  distribution vans, etc)
• We have the relationship with Trade and we have
  the necessary knowledge of Albanian market and
  Albanian consumers
• We have the ready made infrastructure to
  deliver product at the right time in the right
  place
• And, above all, we have the work spirit and
  determination to achieve our goals

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• THANK YOU!