Introducing the Enterprise Personality Profile

1
Introducing the Enterprise Personality Profile

• Premise The Enterprise Personality Profile
  (EPP), an evolutionary outgrowth of Gartners
  A-B-C adoption curve, is designed to reflect and
  describe enterprise personality and behaviors.
  Any acquisition, any decision is a symptom, a
  reflection of the enterprise personality and its
  organizational and market culture.
• Agenda
• Objectives
• Assumptions and hypotheses
• Methodology
• Models
• Next steps
• ATC analyst team Bill Kirwin, Diane Morello

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Technology Adoption Curvevs. Enterprise
Personality Profile
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What Do We Hope to Learn From A-B-C Analysis?

• Assumptions
• Enterprises and organizations have personality
  profiles that map generally to aggressive,
  mainstream and conservative traits.
• Technology adoption curve is a symptom or a
  manifestation of larger enterprise-personality
  characteristics.
• Various dimensions of the enterprise personality
  may enhance or impede other dimensions.
• Personality profiles differ by dimension, no true
  holistic rating.
• Hypotheses
• Enterprises generally lean toward A or C, with
  certain dimensions, departments or projects
  exhibiting other personality or behavior traits
• B is purely a transitory stage.
• Dimensions of enterprise personality are
  positively or negatively correlated to other
  dimensions.
• Organizational management and actions set
  enterprise personality.

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ABC Criteria Dimensions, Descriptors
Dimensions of Enterprise Personality
Human Capital Mgt
Change Mgt
Governance
Leadership
Technology
Funding
Sourcing
Market
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Definition of Dimensions
Market -- the way in which the organization
shapes, identifies and synthesizes its
positioning, its customers and its products
Funding - The method by which financial support
is provided for capital and operating
budgets Human capital management -- the
discipline of gleaning and driving operating
performance, productivity and value through
people Governance - The method by which
decisions are made and assigned. Sourcing - The
method by which people, services and goods are
found, provided and deployed Leadership - The
method by which an enterprise sets and
conveysvision, strategy, direction and
tone Technology - The commercial application of
science and engineering to set, sustain or
advance enterprise objectives Change Management
- The method by which an enterprise responds to
internal and external forces
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Definition of Cultural Descriptors
Use of Information. The collection and
communication of information to make
decisions Risk Tolerance. Attitude toward
exposure to events that might disrupt the
business External Demand and Supply. Approach to
managing forces that shape the exchange of goods
and services in the marketplace Adaptability.
The ability to change or be changed to fit
changed circumstances (embraces resilience,
agility and flexibility) Strategy. The art and
science of using all the forces at hand to
execute approved plans as effectively as
possible Maturity. The capability for an
organization to execute business
processes Complexity. The quality of being
intricate and compounded (e.g., systems,
channels) Solvable or comprehensible only with
painstaking effort.
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Sample Descriptors for the Change Management
Dimension