6.01Understand promotion and the promotional mix - PowerPoint PPT Presentation
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6.01Understand promotion and the promotional mix
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Any form of communication a business uses to inform, ... Public relations. For example: Panera Bread Company donates leftover. bread to homeless shelters ... – PowerPoint PPT presentation
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Title: 6.01Understand promotion and the promotional mix
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6.01 Understand promotion and the promotional mix
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Promotion is
- Any form of communication a business uses to
inform, remind, or persuade customers to purchase
products and improve its public image - For example How do you learn about new products
in the marketplace?
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Institutional vs. Product
- Institutional promotion
- For example Sponsorship
- of a little league team
- Product promotion
- For example
- TV commercials
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Whats in the promotional mix?
- Personal selling
- For example A car salesman
- Advertising
- For example TV, radio,
- and magazine ads
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Whats in the promotional mix?
- Sales promotions
- For example Chinese restaurant at the mall
offers free samples - Public relations
- For example Panera Bread Company donates
leftover - bread to homeless shelters
