The Affluent Society

1
The Affluent Society

• BOOM
• Causes New Business Techniques
• Improved technology
• Effects Consumerism and suburban
  growth

2
The Affluent Society

• Changes to the American Family
• The move to the suburbs.
• Travel by automobile.
• Growing gap between generations.

3
The Affluent Society

• Blue collar jobs jobs that require physical
  labor
• White collar jobs Sales and management.

4
The Affluent Society

• Multinational corporations close to important
  raw materials, cheap labor force, very
  competitive.
• Franchise a person owns and operates one or
  several stores in a chain operation.

5
The Affluent Society

• Levittown Mass produced suburbs, came to
  symbolize the American dream, critics saw it as
  conformity.
• Baby Boom Period from 1945 to 1961 when 65
  million children were born in the U.S.