Japanese Izakaya Restaurant

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Japanese Izakaya Restaurant

• Yuya Shinozaki
• Yuka Katagiri

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1. Table of Contents

• Vision for the Business
• Our Value Proposition
• Our Marketing Concept
• Competitive Advantage
• Target Market Segment
• 4 Ps Product, Price, Promotion, and Place
• Ownership Model
• Organization of the Business
• Hours of operation, staffing, and scheduling

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2. Vision for the Business

• We saw a lot of PLU students want to eat Ra-men
  in UC recently.
• In Seattle, there is a Japanese Izakaya
  restaurant, and it is very popular.
• There is no good Japanese restaurant in Tacoma.

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3. Our Value Proposition

• Target
• PLU students etc
• Place
• Garfield Street
• Price
• not so expensive
• Products
• Ra-men Japanese food

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4. Our Marketing Concept Place

• Girfield street
• Close to PLU
• Pacific Ave.
• Good restaurants
• Competition

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Price Products Menu

• Ramen 5.00
• Japanese style noodle
• Pepper Duck 7.75Peppered marinated duck breast
  with boiled green onions served with sour miso
  sauce
• Kurobuta Corndog 5.25 Corndog using
  premium-grade kurobuta sausage
• Yakisoba Omelet 7.25Yakisoba takoyaki filled
  omelet with spicy mayo okonomi sauce, aonori
  seaweed bonito flakes
• Crunchy Garlic Rock Shrimp 7.25 Rice cracker
  sprinkled deep-fried shrimp covered with spicy
  mayo sauce
• Kobe Beef Tongue Steak 11.00Simmered soft Beef
  tongue steak with mustard ponzu sauce

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Promotion

• PLUs board
• Student discount
• Future Plan
• Downtown Tacoma
• Seattle

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5. Ownership Model

• 2 Managers
• Partnerships
• Hall, Kitchen
• 4 Workers
• Part Time (Half Day)
• 2 Serving, 2 Cooking

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6. Organization of the Business

• Lunch
• 1100am open 200pm close
• Dinner
• 500pm open 1200am close

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Question?

• END
• Thank You