Social Network Marketing

1
Social Network Marketing

• Or
• You are smarter than a third grader.

2
Twitter, Poke, Nudge, Huh?
3
Social Networking

• Defined.

4
Social Networks

• Any Online Community

5
Social Networks

• Nothing new

6
(No Transcript)
7
Social Networks

• Just a different speed,
• level of complexity

8
Social Networks
9
Social Networks

• Why participate?

10
Social Networks

• "Five of the top 10 sites are social media. You
  need to go where the people are.
• - Rob Key, CEO of Converseon, a social media
  marketing agency, SES San Jose 2008

11
Social Networks

• You cant afford not to.

12
Social Networks
13
Social Networks

• Its (relatively) cheap.

14
Social Networks

• Its great for building loyalty
• and connection to consumers.

15
Social Networks

• Why bypass SN?
• -the pitfalls

16
Social Networks

• There are too many choices.

17
Social Networks

• Youre a needle in a haystack.

18
Social Networks

• You have a substantial problem
• with long-term commitment.

19
Social Networks

• Youre a real square daddy-O.

20
Social Networks
21
Social Networks

• How to get started?

22
Social Networks

• Dos and Donts

23
Social Networks

• Don't jump in with both feet and begin posting
  content.
• Don't have a "self promotion" agenda.
• Don't submit press releases.
• Don't "check your brain at the door" before
  submitting content.

24
Social Networks

• Don't be greedy with your votes and comments.
• Don't submit items and run (drive-by submission).
  
• Don't just vote on items submitted by your mutual
  friends.
• Don't share or send shouts for every item you
  submit.

25
Social Networks

• Do submit original or very interesting content.
• Do be friendly and cordial with other members.
  Remember - it is a "social" site.
• Do participate (a lot).
• Do be positive.

26
Social Networks

• Do add friends to your profile.
• Do vote and comment more than you submit.
• Do explore the whole site.
• Do try to be open-minded of other's criticism
  when they comment on your items.

27
Social Networks
28
Social Networks
29
Social Networks
30
Social Networks
31
Social Networks
32
Social Networks

• VTC efforts
• YouTube
• MySpace
• Facebook
• Twitter

33
Social Networks

• Others
• Richmond
• Virginia Beach

34
Social Networks

• Ask your kids.

35
Social Networks
36
Social Networks

• Links
• Helga
• BK
• Square
• USAF
• http//youtube.com/visitvirginia
• http//www.squidoo.com/the-crooked-road
• http//www.myspace.com/thecrookedroad
• Richmond
• VA Beach