Twitter for Nonprofits:

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Twitter for Nonprofits
Reconnecting 140 Characters at a Time

• July 21, 2009
• Kevin Martone and Joe Ruotolo
• Technology Program Team
• Grinspoon Institute for Jewish Philanthropy

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Agenda

• Welcome 100 105
• Twitter Basics 105 125
• Twitter as an Organization 125 135
• Other Twitter Tools 135 140
• Camp Examples 140 155
• Fundraising on Twitter 155 200
• Issues 200 205
• Tweeting our Conference 205 210
• Feedback/Questions 210 220

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Notes on Todays Session

• Todays Topic
• Twitter is a fast-growing social media service
  that can be used to reach out to constituents
• More and more camps are utilizing the service to
  reach out to parents and alumni
• Each camp needs to better understand if/how
  Twitter fits into their overall outreach and
  communications strategyand how they can best
  implement it
• This presentation will give an overview for
  beginners and some more in-depth tips for more
  advanced users
• The Presentation and Recorded Session will be
  available for download on http//webinar.gijptech.
  org within 24 hours

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What is Twitter?

• 140 Character Tweets to the World
• What are you doing?
• Followers receive messages directly
• Combination of Instant Messaging (IM) and
  Blogging
• Micro-blogging
• Discuss anything! Status updates, links to
  articles, requests for info, etc.
• Tweet via text message, smartphone, web
• Many tools to manage and search the flow of
  information on Twitter

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Why Should We Tweet?

• Your Outreach/Communication Goals?
• If Twitter helps reach those goals
• Engage and Learn
• Fun!
• Post Updates for Parents
• Can Drive Traffic to Website, FB Page,
• Demographics
• 35-49 is largest demo group on Twitter
• 1,000 growth from Feb. 2008 to Feb. 2009

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Photo by cogdogblog on Flickr
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Getting Started

• Go to www.twitter.com
• Register yourself or your Organization
• 160 Character Bio
• Upload a Photo
• Upload/Choose a Design (Background)
• Send Tweets!

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Getting Started (contd)

• Settings
• Can protect updates
• Bio
• Devices (text updates)
• Notices (email)
• Picture
• Design (background)

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Getting Started (contd)

• Twitter is also a great Listening tool
• Real-time
• Find people
• Twitter Search
• (http//search.twitter.com)
• Click Advanced Search
• Find People link
• Follow/be followed

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Getting Started (contd)

• Example Search Camp Harlam

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Twitter Lingo
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Twitter Profile
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Twitter as an Organization

• Be Authentic!
• Conversations
• 2-way

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Twitter as an Organization (contd)

• Follow us! _at_gijp
• Tools to allow multiple people to post to same
  Organizational Twitter Account
• CoTweet
• Hootsuite
• Also offer integrated URL shortener/stats
• Can schedule/assign future Tweets
• Widgets can show Twitter feed on website or blog

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Other Twitter Tools

• Desktop Twitter Apps
• TweetDeck
• Twitterrific (Mac only)
• TwitterBerry (Blackberry)
• TweetDeck or Twitterfon (iPhone)
• TweetBeep email alerts on Twitter search
• Twtvite Create tweetup event on Twitter
• TwitterAnalyzer review stats of your followers,
  conversations, links, etc.

Other suggestions from seasoned Twitterers?
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Camp Example URJ Henry S. Jacobs Camp
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Camp Example Camp JORI
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Camp Example Camp Judaea
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Camp Twitter Accounts
Some view Tweets on Camp Website or Blog instead
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Fundraising on Twitter

• Twitter fundraising works best for a specific
  event or challenge
• Link to online giving page or ChipIn/Causes
  Widget
• TipJoy (Fundraising via PayPal directly on
  Twitter)
• Otherwise, used for finding and engaging
  constituents cultivate via other channels
• Examples
• Tweetsgiving
• 140 Smiles

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Issues

• Short URLs
• Spam
• Block Followers
• Report Spam
• Follow _at_spam
• DM offending Twitter username
• Legitimate email address not needed to register
• Easy to follow (without updates Protected)
• Watch what you say!
• Anyone can see it (unless Protected)
• Can delete tweets, but will be available via
  search on Twitter and Google for days
• Dont tell the world you will be away for a week
  (or summer!)

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Tweeting our Conference

• gijp
• Pre-planning
• Tweet plans Attending? Sessions? etc.
• During conference
• Tweet questions
• Post comments
• Tweetups?
• Post-conference
• Continue discussion of learnings, sharing info

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Questions?
Photo by Xurble
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Grinspoon Institute Webinars Feedback/Questions

• How did we do?
• How was the level of detail?
• What topics would you like to learn about in this
  format?
• Is there a topic youd like to share in a future
  Webinar?
• Any other suggestions?

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Next Webinar

• Will be back in September
• In the meantime
• Check out our Webinar archives
• Join the discussion on our Discussion Boards
• Help us make these Webinars as helpful as
  possible to you
• If there is a specific topic you would like us to
  present via our Webinars, let us know!
• If you would like to present in a Webinar on a
  specific topic, let us know!

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For More Information

• This presentation and recorded session will be
  available in our Webinar archives by the end of
  the week http//webinar.gijptech.org
• Recent GIJP Blog Post re Twitter
• Twitter in Plain English Video by CommonCraft
• Follow us _at_gijp (www.twitter.com/gijp)
• Become our Facebook Page Fan