30 Days Social Media Content Marketing

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30
DAYS
CONTENTS IDEA
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1 Take a picture of your workspace
Giving people a look behind the scenes allows
them to get to know your business, and build the
type of trust you need to turn them into a
customer. Recommended channels Instagram,
Facebook, Twitter, Google, Pinterest, LinkedIn
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2 Answer a question
Answering questions from customers every single
day. Chances are a lot of the people who follow
your updates on sites like Facebook and Twitter
will have the same questions! Pick one question
and answer it today. Recommended channels
Facebook, Twitter, Google, LinkedIn
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3 Introduce you newest employee(s) on social
media
People love to see the people who make your
business or organization great. Social media is a
great place to introduce new employees and make a
more human connection. Recommended channels
Facebook, Twitter, Pinterest, Google, YouTube,
LinkedIn
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4 Share something popular
If something is popular at your store or on your
website, chances are it will be popular on social
media too. Look to highlight your most popular
assets on your different social
networks. Recommended channels Facebook,
Twitter, Pinterest, Google, LinkedIn, Instagram
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5 Interview a customer
People do business with people that they know,
like, and trust. One of the best ways to build
that trust is to show real people using or
talking about your products or services. Recommen
ded channels Facebook, Twitter, Google,
Instagram (video)
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6 Post a fill-in-the-blank
Remember fill in the blank questions from when
you were taking tests back in school? Those types
of questions are a lot more fun on social media.
This is a great way to encourage customers to
engage with you and share their
ideas. Recommended channels Facebook, Twitter,
Instagram
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7 Share something about a community event
Small businesses play an important role in the
community. If your business speaks to a local
clientele, look for opportunities to connect with
your surroundings and be part of the local
conversation. Recommended channels Facebook,
Twitter, Pinterest
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8 Share something funny
Entertainment is a big part of why people go on
social media in the first place. Look for
opportunities to have fun with fans and followers
just be sure to stay true to your
brand. Recommended channels Facebook, Twitter,
Instagram, Pinterest
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9 Share your story
Every business and organization has a story
some longer than others. Look for opportunities
to share pieces of that story and let people know
why you do what you do. Recommended channels
Facebook, Twitter, Pinterest, Google, Instagram,
LinkedIn
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10 Share someone elses content
Sharing other peoples content is a great way to
build relationships for your business and can
also help position you as a source of helpful
information. Recommended channels Facebook,
Twitter, Pinterest, Google, Instagram, LinkedIn
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11 Share a TBT
Throwback Thursday is a trend on social media
where users share an older image on Thursdays as
a look back to an earlier time. You can post an
image on any social network, and add the hashtag
TBT. Throwback Thursdays are especially popular
on Instagram, and are a great way to make a
personal connection with your followers. Recommen
ded channels Instagram, Twitter, Facebook, or
Pinterest
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12 Post something seasonal
Adjust your social media posting schedule to
reflect the changing seasons. If its a hot
summer day, offer a way to cool off. If youre
looking forward to the fall, give some advice for
heading back to school. This is a great way to
make a more personal connection with your fans
and followers, even if youre still talking about
your products. Recommended channels Facebook,
Twitter, Instagram, Pinterest
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13 Share some inspiration
What inspires you? It could be a picture of your
team, an article you read online, or just a quote
that you think your audience would connect
with. If youre a nonprofit, sharing inspiration
could be something simple like an update on your
progress for the year or a milestone worth
celebrating. Recommended channels Facebook,
Twitter, Pinterest, Instagram, Google
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14 Highlight a customer of the month
Dont just show your customers talking about you
talk about your customers! Once a month, pick one
special customer or supporter and celebrate them.
If they are a fan or a follower, you can easily
tag them and they will receive a notification
that youre featuring them! Recommended
channels Facebook, Twitter, Instagram,
Pinterest, Twitter
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15 Share something about an event that you
recently attended
Hopefully you have time to get out of your store
or office occasionally and attend an event. Did
you take notes or snap any pictures? Have you
seen any articles or blog posts about the event
that you think your audience would be interested
in? Share it and let people see what youve been
up to. Recommended channels Facebook, Twitter,
Instagram, Pinterest, Google
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16 Share an attention grabbing
statistic
Have you read an interesting statistic or new
study that relates to your industry and you think
people would be interested in? Share it! Stats
catch peoples attention and are a great form of
shareable content. Recommended channels
Facebook, Twitter, LinkedIn, Google
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17 Ask your audience a multiple choice
question
Let fans offer their input with a multiple choice
question. This is a great way to boost engagement
and also gives your audience the chance to share
their ideas. Recommended channels Facebook,
Google
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18 Create a video, featuring people or products
from your business
Creating and sharing videos has never been
easier, thanks to social media. With a
smartphone, you can snap a quick video and
automatically share it on sites like Facebook or
Twitter. Or even use Instagrams video feature to
create a shareable 15-second video from your
store or office. Recommended channels Facebook,
Twitter, LinkedIn, Instagram, Pinterest, Google
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19 Do a repeat of something that worked
well
Take a look at some of the content youve shared
in the past. Was there a particular Facebook post
that generated a bunch of shares, or a photo on
Instagram that saw a ton of comments? Dont
reinvent the wheel. Look to create something
similar and try sharing it again. Recommended
channels Facebook, Twitter, LinkedIn, Pinterest,
Instagram, Google
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20 Share your latest email newsletter or
announcement
Does your business send email newsletters or
announcements on a regular basis? If so, youve
already done the work to create great content.
Share your latest email on social media and show
fans and followers what theyre missing out
on. Recommended channels Facebook, Twitter,
LinkedIn, Google
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21 Link to an infographic you think your
audience will enjoy
These days, you can find an infographic about
anything. Dont believe me log on to Twitter
and search for your industry and the word
infographic (Example restaurant
infographic). Chances are youll see a ton of
infographics that have generated a lot of tweets
and retweets on Twitter for you to
share. Recommended channels Facebook, Twitter,
LinkedIn, Pinterest, Google
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22 Edit and share an image
You can make an image stand out by editing it
online. With a tool like PicMonkey you can edit
images by adding text, filters, or overlays in a
matter of minutes. You can also use a tool like
Canva to add new designs to images or resize them
to fit the dimensions of special social
networks. Recommended channels Facebook,
Twitter, Pinterest, Instagram, Google
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23 Correct a common misconception that relates
to your industry
Education is a powerful tool for building
relationships online. Try to teach your audience
something they didnt know, or even
misunderstood, about your industry. This is an
easy way to share your expertise and hopefully
spark a conversation with fans and
followers. Recommended channels Facebook,
Twitter, LinkedIn, Google
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24 Share your favorite book or something thats
on your reading list
Have you read something good lately? Talk about
it on social media. This is a great way to
connect with fans and followers beyond talking
about the products you sell or the services you
offer. Recommended channels Facebook, Twitter,
LinkedIn, Pinterest, Google
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25 Give a shout out to another local business or
organization
Picking up lunch at a local restaurant? Snap a
picture and share it with your audience. Are you
following other local organizations on Facebook
or Twitter? Share one of their posts and show
some support. Recommended channels Facebook,
Twitter, Pinterest, Instagram
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26 Show off your expertise with a helpful
tip
Chances are you know a ton of tips and tricks
your audience would love. Write down a list of
helpful tips related to a particular product or
service you provide. You may even have tips from
customers. Share them and make sure to mention
the customer in your post. Recommended channels
Facebook, Twitter, LinkedIn, Pinterest, Google,
Instagram
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27 Post something in celebration of a company
milestone
Theres a reason why the people who like your
Facebook Page are called fans. These people
really do care about your success and want to be
there to celebrate it. Let them in on the
celebration by talking about it on your different
social channels. Recommended channels Facebook,
Twitter, LinkedIn, Pinterest, Google, Instagram
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28 Cross-promote your social channels

Have you gotten started on a new social network
lately? Sharing content across your social
networks is a great way to bring your social
media audiences together. Recommended channels
Facebook, Twitter, LinkedIn, Pinterest, Google,
Instagram
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29 Ask people to join your mailing
list
Posting to social media is a great way to keep
people up-to-date and build an online community.
If you want to reach your audience even more
effectively, encourage them to join your mailing
list. Be clear about what and how often you send,
so they know what theyre signing up
for. Recommended channels Facebook, Twitter,
LinkedIn, Google
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30 Thank your customers for their
support
Heres an easy one say thanks! Its never a bad
idea to let your customers know how much they
mean to you. Tell them what they mean to you and
theyll show you the same with their continued
business. Recommended channels Facebook,
Twitter, Instagram