MOTOROLA "Making things smarter and life better"

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MOTOROLA "Making things smarter and life
better"

• TEAM 6
• Danny Riley
• Todd Beals
• Nader Hosseinzadeh
• Vishal Arole
• Luis Linares

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GLOBAL LEADER Providing integrated
communications solutions and
embedded electronic solutions

• The 2 mobile-phone manufacturer (15 of the
  market)
• The world's largest chip maker for the comm
  industry
• Develop technologies that change the electronic
  industry
• The 1 producer of embedded processors in the
  world

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INTELLIGENCE EVERYWHERE SOLUTIONS

• Software-enhanced wireless telephone and
  messaging, two-way radio products and systems, as
  well as networking and Internet-access products,
  for consumers, network operators, and commercial,
  government and industrial customers.
• End-to-end systems for the delivery of
  interactive digital video, voice and high-speed
  data solutions for broadband operators.
• Embedded semiconductor solutions for customers in
  wireless communications, networking and
  transportation markets.
• Integrated electronic systems for automotive,
  telematics, industrial, telecommunications,
  computing and portable energy systems 

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HISTORY

• Founded by Paul V. Galvin as the
  Galvin Manufacturing Corporation, in Chicago,
  Illinois, in 1928
• First product was a "battery eliminator,"
  allowing consumers to operate radios directly
  from household current
• In the 1930s, the company successfully
  commercialized car radios under the brand name
  "Motorola," a word suggesting sound in motion

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GROWTH CONTINUES

• The name of the company was changed to Motorola,
  Inc., in 1947 and during this period, the company
  also established home radios and produces
  communication equipment for emergency services
  instituted pioneering personnel programs and
  began national advertising.
• By 1959, Motorola had become a leader in
  military, space and commercial communications,
  built its first semiconductor facility and was a
  growing manufacturer of consumer electronics.

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GROWTH RATE
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OPERATING INTERNATIONALLY

• Paul Galvin's son Robert expanded Motorola into
  international markets in the 1960s and began
  shifting its focus away from consumer
  electronics.
• That innovative decision has given them over 40
  plus years of valuable international experience.
• The color television receiver business was sold
  in the mid-1970s, allowing Motorola to
  concentrate its energies on high-technology
  markets in commercial, industrial and government
  fields.
• By the end of the 1980s, Motorola had become the
  premier worldwide supplier of cellular
  telephones.

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GEOGRAPHIC DISPERSION
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CURRENT MARKET
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FINANCIAL HIGHLIGHTS
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PRODUCTS SERVICES

• Consumer Products Accessories, Broadband
  Communications, Cable Modems, Digital Audio
  Receivers, Digital Set-top Terminal,Voice
  Terminals, iDEN, Paging Messaging, Phones,
  Two-Way Radios
• Business Products -Accessories Replacement
  Parts-Automotive, Broadband Voice Over IP, Canopy
  Wireless Broadband, Embedded Computer Products,
  Energy Systems-portable. US Federal Government,
  Global Positioning System (GPS), Manufacturing
  Execution and Optimization Software, Mobile Data
  Terminals, Satellite Broadcast Cable,
  Softmodems, Two-Way Radios
• Networks - CDMA Network Systems, GSM Network
  Systems, Private (Fixed) Data Networks,
  Transmission Network Systems, Integrated
  Communication Systems, ASTRO 25 Project 25
  Compliant Dimetra Tetra Compliant, Telario, IP
  Network Solutions, Voice Over IP Solutions, Cable
  Modems, Advanced Home Services Network
  Infrastructure Solutions

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MARKETING STRATEGY

• "Making things smarter and life better"
• "Intelligence everywhere"
• Superior technology and brand equity
• Instrumental in the transition from analog to
  digital information delivery
• Attracting and retaining the best engineers,
  technicians, managers and non-technical staff
• With unparalleled investment in technology and
  intellectual resources, Motorola is leading
  broadband communications into the next wave in
  its evolution - convergence. There are no longer
  the same distinctions between the delivery of
  entertainment, information and communication.

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SEGMENTATION STRATEGY

• Over 90 of the world's microprocessors go into
  embedded systems, with less than 10 actually
  powering PCs
• The delivery of digital cable television,
  Internet access, interactive applications,
  telephony and high-speed data through hybrid
  fiber coax (HFC)
• Through partnerships with their clients, Motorola
  demonstrates time and again that they lead in
  technological innovation. Their company is made
  up of visionary people who are leaders in
  technology implementation, reuse and invention.

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TOP MGMT ORG STRUCTURE

• 15 Senior Managers
• 13 Board of Directors
• 6 Business Units
• 5 Strategic Business units

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BUSINESS UNITS

• Broadband Communications Sector
• Commercial, Government and Industrial Sector
• Global Telecom Solutions Sector 
• Integrated Electronic Systems Sector
• Personal Communications Sector
• Semiconductor Products Sector

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STRATEGIC UNITS

• The Digital Systems Group
• Worldwide Interactive Systems
• Transmission Network Systems
• Satellite and Broadcast Network Systems
• IP Network Systems

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2001 SALES REVENUE
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69 INTERNATIONAL PLANTS

• Argentina  
• Australia  AustriaBangladeshBelarusBelgiumBr
  azilCanadaChileChinaColombiaCosta RicaCzech
  RepublicDenmarkDominican RepublicEcuadorEgypt
  FinlandFranceGermanyGreeceGuamGuatemala 

Hong KongHungaryIndiaIrelandIsraelItalyJapa
nKazakhstanKuwaitLatviaLithuania IndonesiaMa
laysiaMexicoMoroccoNetherlandsNew
ZealandNorwayPakistanPeruPhilippinesPolandPo
rtugal  

• Puerto Rico
• RomaniaRussia Saudi ArabiaSingaporeSlov
  akiaSouth AfricaSouth KoreaSpainSri Lanka
  SwedenSwitzerlandTaiwanThailandTurkeyUkraine
  United Arab EmiratesUnited KingdomUnited
  StatesUruguayUzbekistanVenezuela

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LOCAL TRAINING

• Motorola believes in investing in its employees
  improving the overall level of product knowledge
  by requiring all 139,000 employees to participate
  and complete on-going training focusing on its
  products and services.
• Motorola also offers training sessions to their
  suppliers and customers in an attempt to improve
  the company's image with respect to building
  strong relationship with all of its customers.

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FUTURE OPPORTUNITIES

• Networks built on Internet Protocol (IP)
• Combining silicon with optical components
• Making its wireless technology available to other
  vendors for re-licensing (JAVA,GPRS)
• Motorola's Symphony(TM) Digital Radio Chipset

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TEAM OBSERVATIONS

• Learning and an emphasis on quality are not the
  only reasons for Motorola's bottom-line success,
  but experts contend that the company's emphasis
  on continuous education and innovative quality
  are crucial advantages in today's marketplace.
• "Training is the strongest variable we see
  contributing to higher returns, and its
  importance grows over time. And there is growing
  financial proof that continuous learning may be
  one of the smartest investments employers and
  employees ever make.
• By investing heavily in its belief that
  better-educated employees are better competitors,
  Motorola is staying on the cutting edge.

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WHAT WE WOULD CHANGE

• Start a new project
• Currently the 2.54GHz bandwidth is shared by cell
  phones, cordless phones, radio, and microwaves.
  The new emerging, higher level of seamless
  wireless data transfer is 5GHz.
• Very few companies have recognized the potential
  of the 80 million 5GHz arena and havent started
  to actively develop products and technology for
  this higher range.

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IF CEO FOR A YEAR WE WOULD IMPLEMENT

• Generate and maintain an extensive knowledge base
  that enables the company to project where and how
  to best leverage current core competencies in
  light of both supply- and demand-side trends.
• Constantly search for methods on how to better
  product lines, processes, and people to
  capitalize on identified trends and
  opportunities.
• Have the courage and passion to reinvent the
  company or product line by putting knowledge into
  action.