AVentures

1
AVentures Market Visio/Gartner market research
on Ukrainian IT-industry
Kyiv, AmCham (July 23, 2003)
2
Summary

• AVentures as a partner of Market Visio/Gartner
  have developed a cost-effective proposition to
• Ukrainian IT-companies
• Internationally recognized research of Ukrainian
  IT-export industry, which will benefit all
  participating companies and the whole industry
• Key objectives
• promotion of Ukrainian IT-industry
• reinforcing the PR-impact of ICT Conference in
  Washington DC
• Budget (without VAT) min. 5,700 - max. 14,200
  to be covered by ICT Conference sponsors
• Deadlines
• September 20th 2003 - field research
• End of October 2003 - report and on-line profiles
  of participants and sponsors
• All interested companies can participate in the
  field research as
• Member of the expert panel
• Interviewee
• Sponsor

3
Background

• Ukraine enjoys
• Continuous growth of software development
  segment
• Offshore software development segment continues
  to grow faster than the total software market
  (21 versus 17)
• About 50 000 specialists in the IT-area graduate
  annually in Ukraine
• Ukrainian IT-professionals hold 4th place in
  skills rating (IT IQ 2002 report by BrainBench)
• Ukrainian IT-industry has cost advantage among
  EEC market countries
• Ukrainian SW development companies tend to
  consolidate to achieve the economies of scale in
  marketing/promotion expenses (e.g. Elite Software
  Products, UkrSoft Consortium)
• But at the same time
• Ukraine is largely underrepresented at the Global
  IT outsourcing market
• Low general country awareness by prospective
  foreign customers
• Lack of knowledge of countrys high-tech
  potential (little internationally-recognized
  research work on Ukraine)
• Many companies tend to associate Ukraine with
  Russia
• - Dating after 2000 Russia observes 50 annual
  growth of its SW export industry

4
Main Goal of the Research PR of Ukrainian
IT-industry
It Is High Time To Go Global

• Main objectives of the research
• Build global country awareness (about
  IT-capabilities in particular)
• Build the image of credibility and
  economic/political stability
• Differentiate country from competitors
  (particularly India and Russia)
• Introduce Ukrainian market leaders to the world
  IT-community
• Set strategic vectors for Ukrainian SW
  development companies
• Facilitate the foreign direct investments in
  Ukraines high-tech, and IT-sector in particular
• Maximize PR-impact of Ukraine-American ICT Forum
  (that will be held in Washington D.C. in
  November03)

Credibility
Global recognition
Differentiation
Stability
5
Information on the research

• Initiators and customers
• AVentures and other members of Organizational
  Committee of the Ukraine-American ICT Forum
  (November 7)
• Executor
• Market Visio/Gartner (Moscow, Russia)
• Main objectives
• Identify the structure and estimate the volume of
  Ukrainian SW export
• Estimate of quantitative and qualitative
  indicators of the market (quantity,
  certifications of companies/experts)
• Identify the competitiveness (strengths and
  weaknesses) of Ukrainian software developers
• Evaluate the market outlooks till 2005
• Research methods
• Type of data collection combined
• Basic questionnaire personal interviews,
  Internet surveys (on-line questionnaire)
• Comparative analysis (of the collected and
  integrated data and its further comparison with
  similar information on other countries and the
  niches chosen)
• Respondent base
• gt50 companies and wild teams
• With gt20 employees
• Geographical sampling
• Kyiv, Lviv, Kharkiv, Donetsk, Odessa, Crimea
  Republic
• Respondent make-up

6
Collaboration opportunities

• Your
  valuable contribution could be
• Your participation as an interviewee (your
  information will influence the research
  conclusions and will be a good PR for you)
• Your membership in expert panel (your
  professional advice concerning questionnaire,
  structure of report will be crucial)
• Your co-sponsorship of this research (gives you
  direct benefits from its PR impact)
• - potential members already include ESP
  Consortium, SoftJourn, UkrSoft Consortium,
  UkrTech-ADONIS, UASWD, and other interested
  organizations

7
WHY PARTICIPATE?

• Everybody benefits from this research
• The report will contain the list of participants.
  Distributable worldwide, the report will be the
  best advertisement for the participants that
  could be imagined.
• Participation in the survey in the long run
  benefits the whole IT industry and its players.
• Your participation is the cheapest way to obtain
  professional analysis of vital importance for
  your business. Numerical research data will be
  very useful for IT firms themselves, being the
  starting point for better marketing and strategy
  development.

8
About research organizer provider