Medico MediaDr Meena Shah

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• Medico Media-Dr Meena Shah
• Working for
• Positive Preventive
• Health Care
• Disease Management

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• Partnership Between Pharma Industry
• Medico Media
• For
• Better Health Communication
• Patient education

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MEDIA HEALTH COMMUNICATION

• There is lack of vision for health
• Health isnt valued till lost
• Media has power to reach masses
• Need to utilize this to promote, Positive,
• Preventive Proactive Health care

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Dr. MEENA SHAH HEALTH COMMUNICATION

• Believes in proactive mgt. of Physical,
• Mental, Emotional, Social Spiritual
• Health
• Pioneer in health awareness Trainings
• Communication

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Dr. MEENA SHAH HEALTH COMMUNICATION

• Dedicated committed to cause of
• Health conscious Healthy Society
• Healthy Living Made Simple
• Works as content expert, presenter
• coordinator to increase authenticity of
• programs

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Dr. MEENA SHAH HEALTH COMMUNICATION

• Specially designed need-based Programs
• Communication to match viewers needs
• Produced in English / Hindi / Gujarati
• Participatory approach for sense of
• identification by viewer's
• Information integrated with Entertainment
• for sustained interest attention

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HIGHLIGHT PROPOSED MODE OF ESENTATION

• Informative
• Visually rich
• Socially relevant
• Combination of indoor / outdoor
• shooting
• Symbolic Audio Visual presentation
• Supportive appropriate music
• Multimedia Effects

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OBJECTIVES BENEFITS

• Better Communication Between
• Pharma Company Doctors
• Innovative Marketing Strategy-
• Using Information Communication
  Technology As Business Tool
• Image Building As Socially Conscientious Company

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INTERFACE BETWEEN DOCTORS PHARMA COMPANY

• Continues Medical Education (CME)
• Market research feedback
• Programs for doctors
• MindBody Medicine Holistic Approach
• Lifestyle Stress Management
• Open house Health, Disease care lifestyle care
  workshops

Contd.
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CD ROMs - HEALTH PROMOTION TOOL
"STREE"

• Practical guide on health care for women
• Has more than 5,000 pages
• It is like an encyclppedia on women health

Content -

• Adolescence
• Menstruation
• Preconception
• Pregnancy
• Labour
• Postnatal
• Menopause

• Nutrition
• Fitness
• Body Beauty Care
• Emotional Health
• Breast Feeding
• Anemia
• Diseases

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CD Rom Healthy Motherhood - Netvision

• Easy Pregnancy Healthy Baby Care
• Contents -
• Pre-pregnancy
• Pregnancy
• Labour
• Postnatal care
• Child care
• Traditions
• Fitness
• Faq

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Our Experience In Health Communication
VCD KAHANI DIL KI Created For Dr Sameer
Dani On Preventive Health , Diagnosis
Treatment Lifestyle Changes Rehabilitation In
Coronary Artery Disease
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Positive Health Options Vcd
Holistic Approach to Health Happiness

• Pranayams
• Correct Sitting Posture
• Chair Exercises.
• Healthy Food Habits.
• Balanced Nutrition.

• Health As a Total Concept
• Prayer
• Full Body Workout
• Aerobics
• Yogasans

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Mind Body Fitness Vcd
Unique, Easy to Practice Result Oriented
Program for Total Health Through Balanced
Comprehensive Exercises, Yogasans Pranayam

• BENEFITS-
• Freely mobile skeleton.
• Strong supple musculature.
• Flexible healthy joints.
• Healthy cardiovascular respiratory system.
• Hormonal equilibrium.
• Balance nervous system.
• Alert active immune system.

Contd.
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Mind Body Fitness Vcd

• VCD 1.
• Stretching with active breathing.
• Yoga Breathing for Stress release.
• Exercises Asans for Healthier
• joints Healthy Back.
• Yoga for Healthy Digestive system.
• VCD 2.
• Yoga for Heart B.P.
• Breathing Pranayams.
• Savasan instructions
• Video Audio.

Contd.
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AUDIO CDs

• Positive Health Options
• Mind Body Fitness

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"HEALTH PLUS" E-TV - 60 EPISODES
Pivotal role in end to end communication, concept
theme development, scripting, anchoring
coordination
30 minutes program on familys health care
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"EAT - FIT CAL SHOW" FOR GUJARAT TV UK

• Focus of serial -
• Positive drive for healthy eating habits
• Pleasure of eating variety
• Effective for weight mgt
• A perfect planner for tasty, easy to make
• low calorie food
• Avoidance / Care of obesity, heart
• problems, diabetes, gastric troubles etc.
• 13 parts serial
• Length of program 25 min

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"EAT - FIT LOW CAL. SHOW" FOR GUJARAT TV - UK

• Positive drive for healthy eating habits
• Pleasure of eating variety
• Effective for weight mgt
• A perfect planner for tasty, easy to
  make low calorie food

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"SARVANGI SWASTHYA" ON "SAKHI RI" E TV GUJARATI

• The focus of serial
• Health awareness for women families.
• Educate, Guide Motivate for health
• conscious lifestyle.
• Provide tips for disease free, energetic
• joyful life

Successfully completed more than 200 Episodes
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"SARVANGI SWASTHYA" ON "SAKHI RI" HEALTH CARE
WOMEN E TV GUJARATI

• Contents-
• Holistic health Healthy nutrition
• Fitness yoga
• Health of Mothers Children
• Positive Gynec health
• Familys health concerns
• Viewers Q A

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"JE FIT TE HIT" -ON DD-11

• FOCUS OF THE SERIAL
• Positive Health Option
• Nutrition Awareness
• Personality Development
• Energy Fitness
• Psychological Health
• Sex Education Awareness
• Happy Relationships

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"100 HEALTH TIPS" ALPHA TV - GUJARATI

• One minutes health care tips
• messages
• Practical life enriching tips for
• daily life
• Regular transmission before after news

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'Positive health during Menopause' Science
Channel - SAC Serial

• Working as Content Expert Presenter
• Holistic Approach To Health care is the
• Central Theme
• Information Know How on
• Healthy Nutrition
• Fitness Yoga
• Emotional wellness
• Socio-Cultural aspects of womens health
• Positive preventive Gynec Care
• Latest Scientific medical interventions
• Etc.

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"DIET TALK" FOR '7 STAR CARE TV'

• 35-40 Episodes of 3-5 min
• Diet Talk on Healthy Home Show
• Many tips on health weight management

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INTERVIEWS ON "HOLISTIC HEALTH" ON TV CHANNELS /
RADIO

• Three interviews on TV Asia USA
• Series of health programs on
• M TV Leicester UK
• Ten programs on Health Care Healthy
• Nutrition in
• Suprabhat on DD-11

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'Mother Child' Health Programs On DD Delhi

• 3-5 minutes Tips Messages on
• Holistic approach to motherhood
• Healthy Nutrition for mothers
• Posture Care Postural exercises
• Exercises for pregnant women
• Stages of labor
• Breathing Patterns for easier delivery
• Yogasans for pregnant women

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INTERVIEWS ON "HOLISTIC HEALTH" ON TV CHANNELS /
RADIO

• 10-12 programs Healthy Happy pregnancy
• on DD Ahmedabad
• 20 Programs on Health Lifestyle
• Management All India Radio
• 2 interviews on BBC Radio
• Asian Network UK

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CONTENT DEVELOPMENT FOE LEAFLETS, POSTERS
BOOKLETS

• 20 Posters on pregnancy care, labor child care
• Training manuals on Pregnancy care exercises,
  Lamaze postnatal recovery for Doctors
  Nurses

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PPT - HEALTHY HEART HEALTHY LIFE

• HIGH CHOLESTEROL ATHEROSCLEROSIS
• RISK FACTORS
• SIGNS SYMPTOMS
• HEALTHY NUTRITION
• FITNESS
• ANGINA HEART ATTACK
• REHABILITATION
• ANGIOGRAPHY- ANGIOPLASTY-BY PASS SURGERY
• Etc.

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WORK WITH TORRENT

• Survey of 40 Doctors for Siledenafil
• VCD on Centron Non-Hormonal
• Contraceptive Pills
• Mind-Body-Medicine Stress
• Management Program for Doctors
• 8 Positive Health Options workshop
• for executive plant managers

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WORK WITH ZYDUS CADILA

• Creation film on Pregnancy Care,
• Childbirth Childcare
• CD-Rom Stree for Womens Health
• VCD - Attention Hypertension
• 40 recipes for Sugar Free
• Special recipes for Sugar Free Natura

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ZYDUS CADILA

• 8-10 POSITIVE HEALTH OPTIONS
• seminars
• 4 Workshop on "Low Calorie Healthy
• Cooking
• Program Health Weight
• Management
• Mind Body Medicine Stress
• Management programs for Doctors

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JOHNSON JOHNSON (INDIA) LID.

• Training manual 20 posters 100
• slides on Healthy-Happy Motherhood
• Video Film Gently into
• the world
• Touch screen program on
• Child care
• 20 CMEs for Doctors Nurses
• on Healthy Fit motherhood

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INTAS PHARMACEUTICALS LTD

• 200 PPT Slides-Cardiac Care
• Series of Positive Health Options workshops

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VIDEO PROGRAM FOR OTHER PHARMA COMPANIES

• I. V. Therapy - A Training Film For
• Nurses.-Core Parentals Ltd.
• Accident Prevention First Aid
• Jilichem Laboratories ( India ) Ltd.

AMUL LTD.

• Created recipes for booklet on
• AMUL LITE

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AREAS OF ACTIVE HEALTHCARE ACTIVITIES

• Positive health options
• Holistic Health
• High Energy life Style
• Fitness, Yoga Posture Care
• Optimum Mind Body Balance
• Healthy Happy Eating Habits
• Stress Management
• Relationship

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AREAS OF ACTIVE HEALTHCARE ACTIVITIES

• The complete woman
• Disease management programs
• Eat fit academy of Nutrition Awareness
• T.V. Serials, Videos CDs on Healthcare
• Health Awareness

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HIGHLIGHTS OF OUR TRAINING COMMUNICATION
PARTICIPATORY SCIENTIFIC PRACTICAL NEED-BASED I
NTERESTING SIMPLE EASY TO IMPLEMENT
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CONTACT US
MEDICO MEDIA4-C/D, TRADE CENTRE, Nr. STADIUM
CIRCLE,NAVRANGPURA, AHMEDABAD
380009,GUJARAT.Ph. No 079 26400405E Mail
drmeenashah_at_medico-media.net /
smiti_at_icenet.netWEB www.medico-media.net
THANK YOU