Who the is Kandy

1
(No Transcript)
2
Who the is Kandy?

• Shes your passport to the world of fashion
• Shes your ticket to the culinary landscape
• Shes the last word on celebrity-infused parties
• Shes your online route to the A-list

3
What makes Kandy click?

• Asias premier web-based content dissemination
  service in the domain of fashion, celebrities,
  entertainment, fine dining, travel, and tabloid
  news
• Up-to-the-minute entertainment news, interviews,
  features, gossip, travel, and event coverage

4
The most exotic locales, pilgrim points, hilly
terrain, and foreign hot spots
5
For, the helm has risen to a point of no return
6
Fine Dining and beyond
7
The DO(s) to DIE FOR
8
Circulation and Reach

• Exclusive tie-ups with leading hotels,
  nightclubs, restaurants, cafés, Bollywood
  productions and more!
• Daily Newsletters with 4-6 fresh stories to an
  exclusive database of the crème-de-la-crème
  industrialists, fashion, film, and hospitality
  industries

9
Whos Kandy hanging out with?

• The premium and platinum segment
• Those with deep pockets, power and penchant to
  bask in the lap of luxury
• SEC A1

10
Whos dipping in Kandy?

• I have to confess your site is good fun ... I'm
  in Goa and clicked to see how it is ... very
  chatty and fun
• Anoushka Shankar

11
Whos dipping in Kandy?

• "I look forward to the StyleKandy newsletter it
  is the only entertainment e-zine in India it
  informs me of the latest buzz, keeps me abreast
  of serious fashion, and makes me aware of the
  events I missed.
• 
  Jackie Shroff

12
Whos dipping in Kandy?

• SEX n THE CITY IN YOUR INBOX Finally, an
  e-zine that's a pleasure to have pop up at your
  screen to dispel the monotony of the day, with
  the latest buzz. Its human nature to thrive on
  gossip and StyleKandy does it with enough sass to
  stay ahead in the league. Its sexy, tongue in
  cheek, in your face, and not embarrassed about
  it. No beating around the thesaurus to find
  politically correct phrases, this newsletter
  offers firsthand juice on celeb encounters and
  happenings that the glossies can only scratch the
  surface of. From diaries of runway models and
  strippers, to the poignant surmising of Cinema
  legends from food reviews to exercisers for the
  Derriere, life is one exciting adventure.  
• ANISHA OBEROIDIRECTOR CLIENT
  SERVICESEURO RSCG PR EVENTS

13
Heres how your brand can dip in

• 1) BRANDING
• Branding of the FASHION section Rs. 80, 000 per
  month.
• Fashion sub-section Diary of a Model,
  Designer Diary, Runway Reviews, and Juice
  Rs. 50, 000 per month.
• Branding of the TRAVEL section Rs. 80, 000 per
  month.
• Branding of CELEBRITY LOUNGE section Rs. 80, 000
  per month.
• Celebrity Lounge sub-section Bollywood,
  Sports, Music, Glitterati, and Politics
  Rs. 50, 000 per month.
• Branding of the FINE DINING section Rs. 80, 000
  per month.
• Fine Dining sub-section Food Bytes,
  Restaurant Reviews, and Culinary Landscape,
  respectively Rs. 50, 000 per month.
• Branding of the NIGHTLIFE section Rs. 80, 000
  per month.
• Nightlife sub-section Bar Zone, Party
  Coverage, and Industry Pillars Rs. 50, 000
  per month.
• Branding of the BOMBSHELL section Rs. 80, 000
  per month.
• Bombshell sub-section Tabloid, Gossip, and
  Kandy Konfesses Rs. 50, 000 per month.

14

• 2) Home Page and Inside pages
• Our source of traffic is partly from the
  newsletter and the rest go to the website
  directly. To provide you estimation, close to 40
  per cent of the traffic comes from the newsletter
  and the rest come to the site directly through
  the homepage. Your banner will remain on our
  website for the complete duration of the
  campaign to make the campaign a bigger success,
  we will play your banners on different positions
  of our site as value additions. You could also
  change your banners weekly.
• Price The topmost banner home page and all
  inside pages Rs. 1, 00, 000 per month.
  Alternatively, you can take on either the home
  page separately at Rs. 80, 000, and all the
  inside story pages at Rs. 40, 000 per month.
  Other banners on the home page Rs. 60,000 for
  the secondary positions and Rs. 40,000 for a
  banner at the bottom. The inside story pages is
  again one of the premium properties of
  StyleKandy, since on an any given day, we
  at StyleKandy do 4-6 original features, event and
  clubbing coverage, and interviews, so whether a
  subscriber comes from the home page or the daily
  newsletter, he/she is directed to these pages.
  Hence, the visibility is maximum. Price Rs.
  40,000 per month. Minimum duration 3 months.

15

• 3) DAILY NEWSLETTER
• Direct mail is an integral part of our
  circulation strategy. StyleKandy is updated
  daily, and a newsletter is fired off each
  afternoon barring Sundays to a select database
  of the crème-de-la-crème industrialists,
  fashion, film, and hospitality industries. Our
  debut rate is 15,000 people across India and
  growing. Hence, the mileage and leverage an
  advertiser gets through the daily newsletter, is
  unparalleled.
• Price A single banner on the daily newsletter
  would cost, depending upon the position, starting
  at Rs. 40,000 Rs. 1, 00, 000 per month. The
  topmost banner primary position is priced at a
  special investment of Rs. 1, 00,000 per month,
  followed by Rs. 80,000, Rs. 60,000, and Rs.
  40,000.

16

• 4) Digital E-mailers or Flyers
• We have 15,000 subscribers and we can
  do interactive mailers to this database. We can
  conceptualize, design, and mail digital flyers.
  Price Rs. 30, 000 per mailer Rs. 2 per reader
  minimum 2 mailers 
• 5) Micro site
• We can host the same in StyleKandy, for Rs. 50,
  000 per month. We would charge a one-time
  development cost of Rs.20, 000.
• In addition to this we can also work together on
  some innovations like POP Ups, Mouse Trails,
  creating a customized sub-section, etc
• 6) Offline Activity
• Full page advertisement and exclusive branding in
  the StyleKandy print issue for the Fashion
  Week, for an investment of Rs.1, 50,000.

17
l Contact l

• Sales ASHIMA SINGH
• ashima_at_stylekandy.com 9811834380
• Editorial JASMEEN DUGAL
• jasmeen_at_stylekandy.com 9810466654