Business Plan

1
Business Plan

• By Lorena Biddlecome
• Aaron Davis
• Jeen Song

2
Base Menu

• Regular Coffee 1.25 1.50 1.75 2.00
• Decaf 1.30 1.60 1.85 2.10
• Mocha 2.00 2.25 2.75 3.25
• Espresso 1.50 1.75 2.00 2.25
• Decaf Espresso 1.95 2.25 2.50 2.85
• Latte 1.95 2.15 2.35 2.65
• Hot Chocolate 1.25 1.50 1.75 2.00
• Chai Latte 2.15 2.35 2.75 3.15
• Tea 1.00 1.50 1.75 2.00
• Refills 0.75
• Whipped Cream 0.50
• Flavor Shot 0.50

3
Hollywood Theme Shop

• Café Chairs 57.50 9 517.50
• Study Chairs 29.95 12 359.40
• Table 245 3 735
• Sofa 699
• Floor Lamps 14.99 2 29.98
• Study Tables 64.99 2 129.98
• Audrey Hepburn poster 16.99
• Walk the Line Poster 6.99
• Beatles Poster 6.99
• The Last Kiss Poster 6.99
• Johnny Cash Poster 6.99
• Scarface Poster 6.99
• Total 2,525

4
(No Transcript)
5
Hollywood Sample Menu

• Christina Aguliera Coconut smoothie.
• Johnny Depp Blackberry smoothie.
• Brad Angelina Strawberry Banana smoothie
• Dead Mans Chest Caramel mocha
• O.J. Simpson Orange smoothie
• Back to Jail Cherry Chocolate smoothie
• Shining Berry Smoothie
• Laguna Beach Double Shot Espresso
• The Last Kiss Triple Shot Espresso
• TomKat Peppermint hot chocolate.

6
Paris Theme Shop

• Nearby Bellevue Square Mall
• 4 tables 399.96
• 12 chairs 299.88
• 3 small fridge 300 3 900
• Small freezer 400

7
Paris Theme contd

• Cups and plates approximately 500
• Sink 1000
• Total approximately 3,500
• Decoration and interior approximately
  25,000(hiring professionals)
• Total cost of the coffee shop 28,500for décor
  and supplies

8
Paris Theme sample menu

• Mocha Mocharucci
• Espresso Espergucci
• Decaf Espresso Au Light Espergucci
• Latte Au Bon Latte
• Hot Chocolate Streamy Rich Chocolate
• Chai Latte Chai Romance Latte

9
Joltz Caffeine Fix
Located Near Microsoft Campus on NE 40th St in
Redmond
10
Joltz
11
Joltz Caffeine Fix Sample Menu

• Regular Coffee- small/medium/large fix
• Mocha- Choco-Fix
• Espresso Joltzpresso
• Extra shot- Extra Speed
• Smoothies Sugar Boost

12
Ski Bums Coffee

• Location Snoqualmie pass near the Summit at
  Snoqualmie
• Mix of lounge chairs, higher bar chairs
• Ski furniturefurniture made from skis
  snowboards into tables chairs (pics)
• Large Rock Hearths fireplaces
• Write-on/picture wallwall visitors can write on,
  have a wall with famous faces
• Lodge-style look.

13
Ski Bums Coffee
14
Sample Ski Bums Menu

• Hot Chocolate The Ski Bum
• Espresso TurboLift
• Blueberry smoothie Ice Mountain
• Whipped Cream Snow
• Regular Coffee Melt Me!
• Orange Mocha Sunny Hill

15
Labor
Monthly, The total cost for labor comes to
approximately 60,000
16
Marketing

• 1,000 Brochures 399
• 1,000 Folded Cards with Coupon 279
• 500 Posters 199

17
Rent

• Average rent in Seattle per square foot
  18/square foot lease/year                        
               
• Drive through 150 square feet 11/square foot
  1650 / 12 months 137.50
• Sit downs (with Study Lounge) 1400 square feet
  18/square foot 25,200 / 12 months 2100
• Other Sit Down 1000 square feet 18/square
  foot 18,000 / 12 months 1500

18
Equipment

• Point of Sale Computer (Dell)
• Fetco Extractor Coffee Brewer
• Fetco GR 2.2 Coffee Grinder
• La Marzocco Linea 2 or 3 Group Auto Espresso
  Machine
• 48 oz polycarbonate Blender
• 28lb bin Ice Machine
• Refrigerator

19
Equipment
20
Insurance
21
Total Cost

• One time (startup) 223,325
• Monthly costs 65,840
• Total Startup costs, figured in for 3 months of
  monthly costs
• Aprox 420,834

22
Questions?