Chapter 16 Launching a Business on the Internet

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Chapter 16Launching a Business on the Internet
WWW
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OBJECTIVES

• Introduction of E-Business Life Cycle
• Planning
• Hardware, Software and Security
• Marketing
• Fulfillment
• Maintenance and Enhancement

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PLANNING

• Strategizing Reality
• Evaluate a companys position and competition
• Set a course for years ahead
• Develop implementation plan

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E-BUSINESS vs. TRADITIONAL BUSINESS
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E-BUSINESS vs. TRADITIONAL BUSINESS (Contd)
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STRATEGIZING

• Know Your Audience
• Become Internet Savvy
• Determine Long-term vs. Short-term Selling
• Define Your Competitors
• Evaluate Web site Appearance

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STRATEGIZING (Contd)

• Select Product Range
• Manage Transaction Effectively and Efficiently
• Design Shipment Process
• Be Prepared for Unexpected Changes

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ULTIMATE STRATEGY

• Vision
• What is your business trying to achieve?
• Resources
• How much can your business afford to build the
  right Web site?
• Culture
• Is your business politically amenable for
  coordinating efforts to support e-business?

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DECIDING ON TYPES OF SITE

• Community
• Content
• Commerce
• Business-to-business
• Back-end of e-commerce
• Business-to-consumer
• Front-end of e-commerce
• Consumer-to-consumer
• One consumer contacts another to transact business

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PLANNING CONSIDERATIONS

• Create and Maintain a Competitive Edge
• Reduce Operational Costs
• Improve Employee Communication and Satisfaction
• Find New Markets for Products and Services
• Improve relationships with Partners

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PLANNING CONSIDERATIONS (Contd)

• Create Distinct Distribution Channels
• Ensure Customer Satisfaction
• Adopt Sense of Entrepreneurship
• Improve Supply-Chain Management

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HARDWARE, SOFTWARE and SECURITY

• Hardware Specifications
• Hardware / Software Pitfalls
• Security for Reliability

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PROMOTING ONLINE SECURITY

• Control access to Web server
• Update server software and encoding security
  measures
• Use firewalls
• Monitor traffic and detect irregularities
• Assign a Webmaster

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DESIGN

• Promote presence to customers
• Secure site quality and effectiveness
• Keep Web site up to date

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WEB STOREFRONT

• Enables customers to find products quickly
• 8-second rule
• Sends the order to fulfillment center securely
• Generates a printable receipt

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WEB SITE PROGRAMS

• Database Server
• Store Administrator
• Catalog Builder
• Shopping Cart
• Order-processing System

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DESIGN CONSIDERATIONS

• User Control and Freedom
• Consistency and Standards
• Recognition
• Aesthetic Design
• Recovery
• Help Desk

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MARKETING

• Providing Good Services
• Advertising
• Knowing the Customers
• Selling Products and Services
• Following Up

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MARKETING CONSIDERATIONS

• Focus on niche market
• Know your visitors
• Integrate online sales with other channels
• Provide a fast, easy payment process

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FULFILLMENT

• Packing up the merchandise
• Shipping the merchandise
• Answering questions about orders
• Sending out bills
• Following up with customers
• Tax angle

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INVENTORY ISSUES

• Product Availability
• Out of Stock Notice
• Back Orders
• Processing Orders
• Controls

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MAINTENANCE ENHANCEMENT

• Maintenance
• Keeping a system on course based on initial
  design
• Enhancement
• Implementing upgrades to improve systems
  productivity
• Bottom Line Customer Attraction and Retention

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MANAGING CUSTOMER FEEDBACKS

• Set up FAQs
• Increase information access
• Avoid using large images
• Answer e-mail promptly

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CUSTOMER SERVICE CONSIDERATIONS

• Order Update
• Order Status Look-up and Notification
• Technical Support
• Localization
• Customer Expectations

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Chapter 16Launching a Business on Internet
WWW