The Elves

1
The Elves

• Jen Byczek
• Joe Ihnatolya
• Kathy Liska
• Mike Passante

2
Overview

• Executive Summary
• Mission Statement
• Company Summary
• Management Summary
• Services
• Market and Competition Analysis
• Financial Plan

3
Executive Summary

• The Elves is an independent team of students,
  based in Troy, NY.
• We work to turn creative IT solutions into
  working business structures.
• For this project, we are working to develop
  eCooker, a product that could redefine modern
  cooking.

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Mission Statement

• eCooker aims to develop a way for busy consumers
  to make a quick, easy meal with whatever
  ingredients are on hand in their kitchen.
• eCooker will assist subscribers to create
  nutritious meals and delicious desserts without
  exhaustively searching for recipes.

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Company Summary

• Cooker is a new interface being developed to
  assist cooks of all ages find the recipe that
  meets their specific needs
• This web service will allow subscribers to enter
  a set of ingredients currently available for use.
  With this information, the site will generate an
  assortment of dinner, dessert, breakfast, lite
  fare, and appetizer recipes that can be made with
  the chosen ingredients

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Management Summary
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Service Objectives

• Provide users with a single location to find
  hundreds of new, unique, or traditional cooking
  ideas
• Generate an assortment of cooking recipes based
  on user input of ingredients
• Create a convenient and user friendly web cooking
  service for a variety of tastes

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Service Specifications

• eCooker will be an online interface which will
  allow the input of
• Type of meal being prepared (dinner, etc.)
• Available Ingredients
• Maximum preparation/cooking time
• Level of Difficulty Rating

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Service Specifications

• eCooker will populate a list of all recipes which
  match the input specs.
• It will also allow
• Easy printing options
• Recipe Emailing (email to a friend!)
• Make-your-own customizable cookbooks
• Account history of past recipes utilized

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Market Analysis

• Growth of internet savvy users
• provide an alternative to the traditional
  cookbook
• user friendly interface and large database will
  provide a unique customer experience
• Unique service offering and position
• Configuration
• eCooker will be designed to stay ahead of market
  trends such as technological innovation and
  integrated information

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Target Market

• Families
• - women 25-60
• - kids
• Singles
• - men and women 20 40
• - college students

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Competition Analysis

• Prime Competition allrecipes.com and meals.com
• top of the market
• large budgets
• eCooker advantage
• unique ingredient input feature
• international appeal / global
• Focused on customization for the subscriber

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Financials

• Expenses
• Startup Costs
• Small team of elite programmers
• Quietly develop the most dynamic and customizable
  interface for the user.
• Computers and software
• Research and development
• Tech Upgrades
• Initial advertising and promotion campaigns

14
Financials

• Income
• We plan on offering a base charge of 2.95 a
  month for our service
• Subtile advertisements on the site pay per
  click
• Customizable cookbooks (varied pricing per
  complexity)
• Custom kitchenware available

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Summary

• Our main strategic goal is to provide the most
  efficient food recipe source available to
  customers
• The service is positioned affordably, and will be
  developed to sell itself
• Low startup and maintenance costs will produce
  profits

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Questions?