experience

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experience design designing effective
digital relationships Terry Swack VP /
experience design effective 1 happy users
and customers 2 meets business objectives,
whatever they are.
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experience design know your customers brand
/ product strategy systems thinking / reuse value
/ business impact
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Overview foundation big picture
ideas common problems of sites and teams
User Experience Audit product strategy and
planning to deliver Intentional User
Experiences the 3M story conclusion adopt
a holistic approach
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Businesses
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Experience design is the process of synthesizing
business strategies, technologies, organizations
and customers needs into successful digital
businesses, products and services.
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people factor ownership issues
organizations inside out, not objective
legacy Web sites unconnected application
migration feature lists, not users
architecture navigation personalization is
not a substitute
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Meaningful segmentation is key! Must be from the
customers perspective so they can easily
identify whats meant for them. Models people
with common activities, industry, job function,
location, intention.
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How do we manage the design process to determine
what to make of the components? Product
Strategy (What it should be) Product Design
Planning (How it should work)
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Conclusion Adopt a holistic approach to
experience design. The results of this process
ensure products services your organization can
create and support and that deliver to your
customers compelling and intentional experiences
you have created for them.
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AIGA / Advance for Design Forum Mission To
create a forum to advance the design of
experiences in the network economy. advance.aiga.
org