Yo Quiero Taco Bell

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(No Transcript)
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Yo QuieroTACO BELL
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Taco Bell Techniques

• What types of things does Taco Bell use to
  identify its products?
• Gidget, the chihuahua
• The Bell
• New Products
• Standard Products
• Familiarity

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• Who does Taco Bell appeal to?
• Late night
• High School/College students
• People who work late
• Cheap
• Low income people
• Frugal people
• Fast, Convenient
• People in a hurry
• Instant Gratification
• Good enough
• People who dont want to cook

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The Story of The Taco
Taco
Hotdog
Glen Bell