Taco Bell Case

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Taco Bell Case
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Background

• Timeframe 1983 1994
• 1983-1988
• Establish direction and incremental redesign
• 1988-1991
• Transform the business
• 1991-1994
• Create a learning organization

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1983-1988Establish direction and incremental
redesign

• Stabilized operations
• Redesigned facilities
• Added drive-ins reorganized kitchen setup
• Establish POS system
• 1983 Labor intensive and low-tech
• Managers worked directly on tasks

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1988-1991Transform the business

• Major changes (radical)
• K-Minus
• Outsourcing much of the prep work
• Allowed staff, and especially managers to
  concentrate on managing
• FACT
• Survey of customers needs
• Value Pricing
• SOS
• Performance metrics
• TACO
• Information and communication support tools

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1991-1994Create a learning organization

• Value strategy evolution
• Points of Access (POA) Expansion
• Team-Managed Units / Span of Responsibility
• Superbrands
• Shared Resources
• The Learning Organization