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Share your position

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My River a poem. by Emily Dickinson. My river runs to thee. Blue sea, wilt thou welcome me? ... My river awaits reply. Oh! sea, look graciously. I'll fetch ... – PowerPoint PPT presentation

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Title: Share your position


1
  • Share your position!
  • Share the excitement!
  • Increase your safety!

2
WGC 2004 gave birth to our idea
  • The Goal when launching early 2004Create a
    superb and well functioning real time 3D.
    tracker/visualisation solution ready for the
    2004 World Gliding Championship.
  • We deliveredSpectator experiences no one have
    had before. Some great moments, watching the
    fights to stay airborne or getting first to
    goal.Realtime scoring with publication on field
    and on web.

3
Our visionLeading niche player in a new industry
  • In 5-10 years, remote sports will commonly be
    display by aid of digital simulation.
  • New sports will be commercialised.
  • This will happen through a fusion of 2 huge
    industries, computer games and broadcasting.
  • We want to be a leading niche player in this new
    value chain.

4
Current status
  • First orders received, we are very proud to have
    Federation Francaise de Vol a Voile as our first
    external customer.
  • First packaged server software and end user
    applications ,
  • We are currently designing-in a Siemens tri-band
    solution (US compliance etc.), going from
    prototype to serial production.
  • We will visualise the 1st World Sailplane Grand
    Prix inSt. Auban 2005. This is currently the
    main operational focus.
  • Next year we shall
  • have strong brand awareness.
  • establish a dealer network.
  • sell a lage number of vP Trackers to clubs,
    pilots and competitions.
  • succesfully enter into other sports.

5
Establishment and management
  • We established vPos AS spring 2004.
  • Shareholders are S/NLF, Simula/Silent Wings,
    Navsys and a number of glider pilots.
  • We invited all members of the Norwegian soaring
    federation to invest on equal terms.
  • The board basically functions as vPos
    management.
  • We have recently engaged a part time employee.
  • Product development is mostly performed by
    partners.

6
Partners had products, merging them was the
challenge
  • NavSys GPS/GPRS engineering of world class
    quality.
  • Had worked on tracker design since late 2002.
  • Had a rough draft ready by late 2003.
  • Silent Wings astounding flight simulator applied
    as viewer.
  • The flight simulator is currently being released,
    gives unique 3D representation of the action.
  • Action can be seen anywhere within the competiton
    arena
  • Simula Research Lab.
  • Had developed a very sophisticated terrain model.
  • Works best with good data sets, struck a deal
    with Norwegian mapping authorities for the WGC
    2004.

7
The vP tracker
  • 67x64x25mm
  • SIM card slot
  • Led indicators
  • GPS antenna
  • GPRS antenna

Pat. pending
8
vP Tracker functionality
  • Log and transmission interval user defined.
  • During WGC we used 4 seconds interval and delayed
    signals 15min up to last turnpoint.
  • Memory buffered, transmits data via GPRS whenever
    signal strength permits.
  • Battery capacity 10hrs.
  • Quality of service normally no problem, remember
    we need no voice quality, we only send batches of
    data.
  • Cost of usage normally less than a Euro per day.

9
Examples of live pictures from the event
10
Heading for startRed marker represents startline
11
How to pay for this
Remote and invisible sports can finally be
visualised and attract sponsors
  • Experiencing the action key to sponsors value.
  • Our competition viewer opens wholly new
    possibilities.
  • Logos can be placed in any form, anywhere (pat.
    pending).

12
Etter WGC 2004
  • Coupe de Monde du Vol a Voile 2004, Vinon
  • Lasham (UK) autumn 2004
  • Elverum Open 2005
  • NM 2005
  • St. Auban June 2005
  • Viking Glide, Eskilstuna June 2005
  • Pre-world Club Class Championship, Vinon July
    2005
  • 1er Grand Prix Mondial, St. Auban Sept 2005

13
Coupe de Monde du Vol a Voile 2004, Vinon
  • Had 5 trackers installed every day in different
    classes
  • No internet connection onsite, therefore no local
    visualisation
  • Main object was to test abroad functionality
  • Extremely pleased with results, our server
    received signals almost continuously from all vP
    trackers
  • A demo video is available on our web site,
    powerful example of seeing is believeing

14
Lasham Autumn 2004
  • Rained away, had some testing.
  • Learned a few roaming lessons, local SIM cards
    preferable!
  • SIM cards are no std commodity, we have a job in
    finding those cards and subscription arrangements
    that suits our needs.

15
Vinon 2005
  • Hadde 10 trackere i seilflyene.
  • Viewer screenshot til web hvert minutt.
  • Viewer i kantinen i klubbhuset. Skapte stor
    oppmerksomhet. Noen av klubbmedlemmene lærte seg
    å bruke vieweren.
  • Konkurranseledelsen var fornøyd med måten
    tracking systemet virket.

16
1er Grand Prix Mondial 2005
  • 10 trackere i operasjon hver dag.
  • Mange custom made endringer i SilentWings
    Viewer.
  • Stort show i hangaren. Seilflygere kommenterte
    det de så med mikrofon show á la Bjørge
    Lillelien.
  • Det var mange henvendelser fra folk som ønsket å
    benytte trackerene og Silent Wings Vieweren i
    konkurranser.
  • Alt i alt stor suksess.

17
1er Grand Prix Mondial 2005
Tilbakemelding
  • E-post fra Roland Stuck med skryt og takk for
    resultatet og samarbeidet under SGP i St. Auban.
    Han uttrykker det så sterkt som at
    trackingsystemet bidro vesentlig til
    konkurransens suksess.
  • E-post fra Roland Stuck med feed back fra det
    italienske laget vedlagt en kort artikkel i deres
    nasjonale seilflyblad med positiv omtale.
  • E-post fra Roland Stuck med kopi av artikkel i en
    av Frankrikes største aviser, Le Monde, hvor vPos
    og Silent Wings blir omtalt som en nyvinning
    sammen med konkurransekonseptet til SGP.

18
1er Grand Prix Mondial 2005
Tilbakemelding
  • E-post fra FAI sekretariatet med link til Oz
    Report, en mye lest verdensomspennende web
    magasin ( e-zine ) for hang gliding der SGP og
    vPos Tracker omtales som en stor nyvinning med
    interesse for hang gliding også.
  • Henvendelse fra New Zealand om bruk av systemet i
    deres SGP i januar 2006, et arrangement ryktene
    sier har fått meget stor sponsorstøtte så stor
    at 10 piloter får gratis tur fra Europa for å
    delta.

19
Spectators 1er Grand Prix Mondial 2005
20
The 5 key issues going forward
  • Secure funding for serial production.
  • Additional funding required to implement IGC
    flight recorder.
  • Start selling.
  • Demonstrating functionality during 2005 was
    critical for proof of concept.
  • Finding the best price model.
  • Expand to other aviation sports.
  • Adaption and rollout should be easy.
  • Expand to other sports.
  • Go where the money is motor sports, sailing,
    biking etc.
  • Secure longer term viability and opportunities
    through industrial partnership with other
    players.
  • We are not alone, exploit early mover advantage.

21
Value proposition
  • Taking exisiting and new sports to the public
  • Creates action visibilty and spectator excitement
  • Attracts sponsors
  • Saves broadcasting costs
  • Simplifies arrangement administration
  • Increase user experience.
  • Automatic online log book and track viewing.
  • Excitement sharing with family and crew.
  • Increase safety.
  • Virtual transponder/VHF, but better online
    tracking!
  • Adds a new dimension to search and rescue.
  • Share data with rescue centrals etc.

22
Price model
Use revenue model as in mobile telephones
  • HW
  • vP Tracker unit sold inclusive of basic services
    1st year
  • SW
  • Basic
  • and advanced
  • Subscription
  • No license cost year 1, included in purchase
    price
  • Annual maintenance cost
  • Price depends on functionality
  • Advanced can offer security functions, family
    albums etc.

23
Reaching the market
  • Advertise in all major Europan gliding magzines.
  • Targeted marketing at moderate costs.
  • Real time 3D visualisation of 3 targeted
    competitions.
  • Exhibitions.
  • Word of mouth.
  • First distribution through NAK shop, establishing
    other partners.

24
Our home page
www.vpos.no
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