Family Dollar

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• Family Dollar
• Implementing a
• Retail Strategy

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Agenda

• About Family Dollar
• Impact of Economy on Customers
• Attracting Retaining Customers
• Compelling Place to Work

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Family Dollar Today

• 7.0 Billion in sales
• 6600 stores in 44 states
• Neighborhood stores
• Variety of consumable and discretionary
  merchandise
• Average transaction around 10

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Family Dollar

• Our Mission
• To be a compelling place to shop, work and
  invest.
• Our Vision
• To be the best small-format convenience and value
  retailer serving the needs of families in our
  neighborhoods.

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Agenda

• About Family Dollar
• Impact of Economy on Customers
• Attracting Retaining Customers
• Compelling Place to Work

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Impact of Economy on Customers

• Combining errands and shopping trips
• Doing more things at home
• Reducing spending, especially on discretionary
  items
• Increased participation in EBT benefits
• Using more coupons and discounts
• Trading down to less expensive items

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Agenda

• About Family Dollar
• Impact of Economy on Customers
• Attracting Retaining Customers
• Compelling Place to Work

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Attracting Retaining Customers

• Increase Relevancy to the Customer
• Brand Identity/Awareness

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Increase Relevancy to Customer

• Expanded marketing
• Convenience factor
• In-store experience
• Expanded basics
• Credit and EBT usage

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Percent EBT Change by State
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Improved Technology

• Speedier check out
• Acceptance of credit cards
• Acceptance of EBT
• Debit cash back option

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Concept Renewal
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Exterior Health Beauty Aids Automotive Food
Candy Housewares Paper Hardware Paint
Pets Home Cleaning Aids Laundry Storage
Domestics Picture Frames Men, Boys, Girls,
Infants Apparel Shoes Ladies Plus Sizes,
Socks, Lingerie Entire Store Checkout Home
Cleaning Aids
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Brand Identity/Awareness

• New branding initiatives should typically follow,
  not lead, improvements in shopping experience.
• Successful re-branding requires equal emphasis on
  internal communications/cultural change as on
  external communications.

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Brand Identity/Awareness
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Agenda

• About Family Dollar
• Impact of Economy on Customers
• Attracting Retaining Customers
• Compelling Place to Work

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Advantages of a Strong Company Culture

• Consistently outperforms competition
• Delivers strong results
• Attracts and retains talent
• Competitive advantage

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Compelling Place to Work

• Culture Initiative
• Team Member Retention
• Career Paths
• Leadership
  Development

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Stock Price