Successful Stand Displays

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Successful Stand Displays
Farmers Market Entrepreneur
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Purposes of Your Display
Your display is how you present your products to
the potential customer.
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• Your display gives your customer their first
  impression of your stand and your product.

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Post photos of your farm and family at your
stand.
Remember folks love to connect to you and know
where their food is coming from.
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Purposes of Your Display

• The most important purpose is to draw customers
  to your stand.

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BECAUSE

• You cant sell anything to a customer that
  doesnt drop by your stand. Your display should
  invite customers to come over and shop your
  stand.

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Purposes of Your Display

• Your displays second purpose is to show your
  product at its best.

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• Some products are best in baskets, like
  apples. Some need to be on ice or bunched
  together.
• Each product has its own best way. The way you
  display your product should let the customer see
  the best qualities of your product.

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Purposes of Your Display

• Thirdly, your display should add to the
  customers experience

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• Farmers market customers come to the market
  for fresh products and to support local farmers,
  but they also come for the atmosphere and
  experience of shopping there.

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• The use of bright table cloths, tents and
  informative signs lends a festive atmosphere to
  the shopping experience.

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Display Tips

• You dont have to use all these tips but try
  to put a few to use to improve your sales.

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Add height to your display using shelves or
risers. Hanging some items may be appropriate.
This makes good use of your small space and lets
the customer see all your products.
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More Examples of Adding Height
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Tilt product toward customer so you can see it as
you approach the table
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If your customer cant see what you are offering
they wont approach your table and you dont make
a sale!
What is in these baskets?
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More Examples of Tilting Product
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Use consistent containers to get a clean,
professional look.
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Stack produce high to give impression of bounty
and customer choice.
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Studies of consumer behavior show that no one
wants to buy the last one because they feel they
are getting what everyone else picked over.
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More Examples of Stacking Product High
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• If you start with a bushel basket, bring along
  more containers with smaller capacity to move the
  product into as it is sold. You may need several
  of these containers in ever smaller sizes.

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You can also bring paper or cloth to stuff the
bottom of the basket to raise the product up
toward the top of the basket.
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Will customers bend over to look at items on the
parking lot?
Present your product above knee level
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Color, Color, Color

• Color contrasting table cloths
• Mix up the colors of your offerings

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More Examples of Mixing Up Colors
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Signage
Yellow Squash
Half Runner Green Beans
.50 each
Young and tender Picked this morning
1.00 per lb.
Ask for recipes Good with new potatoes
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Let your signs set you apart from the rest
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• Use signs to tell customers why they should
  visit you

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• Use large easy to read letters with good
  contrast

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• Clearly state the price and how the product is
  soldby the pound, per item, by the box, etc.

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• Proudly identify
• your product
• as
• Kentucky Proud!