What's trending in Exhibition Stand Design?

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WHAT'S TRENDING IN EXHIBITION STAND DESIGN?
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SEED - SMART EXHIBITION ENVIRONMENT DISPLAY
TURNKEY SOLUTIONS FOR BRAND ENGAGEMENT BRAND
ACTIVATION SPACES
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• In exhibition stand design, while so much
  changes, there is much that remains the same. As
  the business world gets more competitive, as more
  players invest in trade show booths as an
  effective marketing tool, the challenge is to
  design and build an exhibition stand that makes
  the right impact.
• Here are some trends you can use to ensure your
  expo stand is more than just a simple showcase.

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EXPERIENTIAL MARKETING

• It's getting really easy to set up VR gear so
  we're going to see more and more companies
  engaging in experiential marketing. Gamification
  and other engagement solutions are being adopted.
  Engage a creative exhibition design company to
  find an experiential marketing opportunity that
  will attract and engage your audience and create
  differentiation.

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CUSTOMISATION

• Brand awareness and consistency remains crucial
  in trade show booth design. A bespoke exhibition
  stand with customised literature and branding
  throughout the stand is an effective way of
  communicating your brand and its values, building
  brand image and achieving brand recall.
• Customised stand design, graphics and displays
  maybe even a themed stand can help you stand
  out and draw footfalls.

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TECHNOLOGY

• The technology space is in a state of constant
  innovation. Today there are a number of
  'inventions' you can use to your benefit. Digital
  graphics are a big draw so you can use display
  screens to show your logo, corporate films or
  product videos.
• You could also offer inexpensive conveniences
  such as free WiFi or a charging booth for the
  visitors smartphones.
• This will offer a seamless way to initiate
  conversations with visitors, and you can chat
  about your products while they charge their
  device. Placing a QR code close to the charging
  station can encourage visitors to link to your
  website, YouTube video, etc.

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LIGHTING

• Lighting continues to be a focus as it not only
  makes the booth more welcoming, it helps to draw
  attention to unique graphics, important messaging
  or exclusive parts of the stand. The advancements
  in lighting technology mean that there are many
  lighting options to create ambiance on an
  exhibition stand. Designers will focus on
  lighting fixtures and LED light walls that
  complement the branding and stand graphics in the
  stall.

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LIMITED INFORMATION

• In design too, less is more. Too many static
  images are to be avoided, as is using too many
  different fonts and colours.

The focus should be to get the message across in
the quickest time - a 'busy' booth could confuse
the main communication.

• Designers have realised that although a stand
  offers limited space and you want the biggest
  bang for your buck, cramming it is
  counter-productive. The trend is to respect empty
  space and not clutter the booth with too much
  information.

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BOOTH STAFF

• Professional booth staff is essential. After all,
  trade shows are a platform for live, face-to-face
  interaction with customers, so booth staffers
  will have a major impact on how well you perform.
  The trend is to select a team well in advance and
  train them so that they draw in leads and engage
  visitors effectively. Even a poorly designed
  booth can be uplifted by a well-trained, highly
  motivated booth staff.

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CONCLUSION

• Exhibiting at an expo or trade fair can be a
  rewarding experience for your business, but
  efforts and investments have to be made to reap
  the best ROI.
• Following the trends amplified in this article
  will certainly go a long way in creating a truly
  successful exhibition stand design, conveying the
  most positive impression of your people and
  business.
• Joining hands with an experienced and creative
  exhibition stand design build company will
  ensure results. SEED (Smart Exhibition
  Environment Display), a leading Exhibition Stand
  Design company with over 25 years of real-world
  experience, can assist with complete Exhibition
  Design solutions from concept to commissioning.
  SEED is a one-stop-shop for the complete gamut of
  exhibition design services and has both the
  artistic skills and fabrication knowhow to
  deliver effective and impactful designs that
  optimize usage of space, enhance corporate
  branding and maximize return on investment.

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