Herbert Marshall McLuhan HMM

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1911 Herbert Marshall McLuhan (HMM) Born in
Edmonton, Canada 21 July 1911
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1942 Marshall McLuhan PhD in English
Literature at Cambridge University
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In this thesis he studied the history of seven
liberal arts with respect to literature Trivium G
rammar Structure Dialectic Logic
Rhetoric Effects of Language Quadrivium
Geometry Arithmetic Astronomy Music
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McLuhan claimed that a shift from writing
to print culture led to a shift from the
structure of language (grammar) to the
logic of language (dialectic)
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1937-1946 Marshall McLuhan Taught English
Literature St. Louis, Missouri and Assumption
College, Windsor Among his students was Walter
Ong
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1948-1980 Marshall McLuhan Assistant then Full
Professor in English Literature University of
Toronto
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University of Toronto has a tradition of
concerning communication Eric Havelock Harold
Innis David Olson Brian Stock
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University of Toronto Eric Havelock Preface to
Plato 1963 - effects of alphabet and literacy
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University of Toronto Harold Innis Empire and
Communications 1950 - effects of railway on
concepts of space and time
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University of Toronto David Olson, ed. Media
and Symbols The Forms of Expression,
Communication and Education 1974 - effects of
media on education
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University of Toronto Brian Stock The
Implications of Literacy 1983 -effects of
literacy on interpretation and mediaeval culture
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University of Toronto Marshall McLuhan and
Edmund Carpenter co-editors Explorations
Magazine 1953-1959
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University of Toronto Marshall McLuhan 1951
Mechanical Bride 1962 Gutenberg
Galaxy 1964 Understanding Media 1967 Medium is
the Massage 1968 War and Peace in the Global
Village 1968 Through the Vanishing
Point 1970 From Cliché to Archteype
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1963 Centre for Culture and Technology is
founded
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McLuhan claimed that a shift from print culture
to television led to a shift from the
logic of language (dialectic) to the
effects of language (rhetoric)
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1967 Centre for Culture and Technology moves to
Coach House 39A Queens Park Crescent
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Media, by altering the environment, evoke in us
unique ratios of sense perceptions. The extension
of any one sense alters the way we think and
act-- the way we perceive the world. When these
ratios change, we change. Marshall McLuhan,
Quentin Fiore, The Medium is the Massage, New
York Bantam, 1967, pp. 26-41.
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1967 Marshall McLuhan Brain Tumor
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1972-1980 Derrick de Kerckhove Associate
Director
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1980 Marshall McLuhan dies
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1980- Eric McLuhan continues the work of his
father mainly outside the University of
Toronto
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University of Toronto Eric McLuhan 1977 City
as Classroom 1988 Laws of Media 1995 Essential
McLuhan 1995 Who was Marshall McLuhan? 1997 Role
of Thunder in Finnigans Wake 1998 Electric
Language 1999 The Medium and the
Light Reflections on Religion
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1982-1994 McLuhan Centre becomes McLuhan
Program -to encourage understanding of the
impacts of technology on culture and society from
theoretical and practical perspectives and thus
continue the ground-breaking work initiated by
Marshall McLuhan.
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1982-1990 McLuhan Program Director, Professor
David Olson - cognitive aspects of literacy -
changes in childrens thinking about language,
knowledge and mind from dealing with writing
and written texts - nature of literacy, culture
and consciousness
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University of Toronto David R. Olson
1970 Cognitive Development 1974 Media and
Symbols 1983 Spatial Cognition 1985 Literacy,
Language and Learning 1987 Common Sense The
Foundations for Social Science 1988 Developing
Theories of Mind 1990 Childrens Understanding of
Text, Interpretation and Knowledge
1991 Literacy and Orality
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1990-2001 McLuhan Program Director, Professor
Derrick de Kerckhove - effects of alphabet on
brain - effects of new media on art and
creativity -video-conferencing pioneer -
media guru
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University of Toronto Derrick de Kerckhove
1984 Understanding 1984 McLuhan e la
metamorfosi delluomo 1988 Alphabet and the
Brain 1990 La civilisation vidéo-chrétienne 1991 B
rainframes Technology, Mind and
Business 1995 The Skin of Culture 1997 Connected
Intelligence 2001 Cyberarchitecture
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University of Toronto Insup Taylor
1976 Introduction to Psycholinguistics
1983 The Psychology of Reading 1990 Psycholinguis
tics Learning and Using Language 1995 Scripts
and Literacy 2001 Writing and Literacy in
Chinese, Korean and Japanese
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1994 McLuhan Program becomes research and
teaching unit within Faculty of Information
Studies
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1990 Perspective Unit at McLuhan Program
Director, Dr. Kim H. Veltman - to collect and
study sources and literature on the history of
perspective - to develop new means to search,
access and present knowledge through a new System
for Universal Media Searching (SUMS).
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1994 VPRO Documentary on Information Highway
including McLuhan Program and Perspective Unit
leads to First contacts with Maastricht
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1995-1996 Exchange students from Hogeschool
Maastricht lead to discussions concerning a
Maastricht McLuhan Institute
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Maastricht McLuhan Institute (MMI) is named in
honour of Herbert Marshall McLuhan (HMM)
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1998 Maastricht McLuhan Institute founded 7
November 1998 by University of
Maastricht Limburgs Universtair
Centrum Hogeschool Maastricht Hogeschool
Limburg LIOF Province of Limburg
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1998 Maastricht McLuhan Institute Digital
Culture Learning Lab Competence Centre
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The medium is the message. McLuhan If the
medium is the message, multi-media has many new
messages. Veltman
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McLuhan studied the effects of media (print,
radio and television) on emphasis of seven
liberal arts. Trivium Grammar Structure
Dialectic Logic Rhetoric Effects of Language
Quadrivium Geometry Arithmetic Astronomy Mus
ic
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MMI studies the effects of ICT on knowledge
organisation, e.g. Trivium Grammar Standard
Generalized Markup Language, XML
Dialectic Resource Description
FrameworkRhetoric eXtensible Style Language
Quadrivium Geometry Mathematical Markup
Langauge Arithmetic Mathemetical Markup
Language Astronomy Astronomical Markup
Language Music Standard Music Description
Language
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MMI is concerned with the implications of
convergence between Internet, broadcast and
communications networks especially with respect
to knowledge organisation, knowledge presentation
and learning.
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Internet, Broadcast, and Telecommunications
Networks
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Memory Institutions
Libraries Books Manuscripts
Museums Paintings Drawings Sculptures
Unstable Media Internet, Multimedia Interactuve
TV Interactive Video Kinetic, Performance Art
Archives Documents Letters Protocols
Broadcast Media Film Television Video
Access
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This requires a new integration of enduring
knowledge from memory institutions (libraries,
museums, archives) with broadcast media and the
new unstable media.
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Memory Institutions
Libraries Books Manuscripts
Museums Paintings Drawings Sculptures
Unstable Media Internet, Multimedia Interactuve
TV Interactive Video Kinetic, Performance Art
Archives Documents Letters Protocols
Broadcast Media Film Television Video
Access
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The Internet is also creating new forms of
knowledge, namely personal knowledge (e.g.
e-mails, MUDS, MUSHs) and collaborative knowledge
(e.g. virtual laboratories and collaboratories).
Hence, at another level, this requires a new
integration of personal, collaborative and
enduring knowledge.
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Knowledge Enduring Collaborative
Personal Libraries, Museums, Archives
Collective Memory Institutions
Virtual Reference Room
(Mobile) Access with cultural and
historical dimensions
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MMI sees reference rooms (namely classifications,
dictionaries, encyclopaedias, titles and
abstracts) as the search methods of the
collective memory of mankind. Hence, virtual
reference rooms are a key element for the future
organisation and presentation of knowledge.
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The Reference Room of the Old British Library
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Prototype Virtual Reference RoomLevels of
knowledge 1. Concept, Word Classification
Systems 2. Definitions Dictionaries 3.
Explanations Encyclopaedias 4.
Titles Bibliographies 5. Partial
Contents Reviews, Abstracts
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Access Questions of the Traditional
Library Who? What? Author Classification
System(s) Subject, Key Word Catalogue
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Access Questions of a Future Virtual Library
Who? What? When? Where? Classifications
Author Subject Year Place Dictionaries
Encylopaedias
Titles Partial
Contents
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Paintings Milan Santa Maria delle
Grazie Florence San Marco Florence Santa Croce
Assisi San Francesco
Reproductions Engravings Lithographs Photographs V
ideos
Copies London Lugano Pavia Tongero
Versions Variations Based on Caricatures
Texts New Testament
Matthew Mark Luke John
Last Supper
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Urban Periphery Fact Regional
Provinces Event
Story National Centre
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Students Nik Baerten Organicism, Agents,
Personalization Juan Perea y Monsue History of
Emotions, Brain Studies
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Projects CWS Hugo Paulissen Video and
Streaming Media Pieter Caljé Narrativity and
Hypertextuality Demonstrator Jo
Wachelder Analysis of Digital Games
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Projects Regional Digital Erfgoed
Limburg DELIM National Co-ordination with
Digital Erfgoed Nederland DEN National
Meta-data Registry International Information
Management and IMASS
Interoperability of content for distributed
Systems of high volume data
repositories through multi
agent Systems
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IMASS Virtual Reference Room
Finding Aids Agents Terminology MMI Vien
na
Full Contents
Analytical Tools (SGML, XML, RDF)
Scuola Normale, Pisa

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Augmented Reality
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NaviCam Sony (Paris)
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Augmented Knowledge and Culture
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Augmented Reality IBM http//www.research.ibm.co
m/journal/sj/384/spohrer.html
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Quictionnnary
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Personal Digital Assistant (PDA)
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Personal Digital Assistant (PDA)
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Dynamic Knowledge
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Dynamic GeographyIntegration of Different Maps

Europe 1000 and 1470 T. Belmont Acadia
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Dynamic KnowledgeIntegration of
Various Lists Manuscripts Transcriptions Tran
slations Interpretations Criticism Paintings
Instruments
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Stanze Incendio nel Borgo Infobyte
http//www.infobyte.it/catalogo/indexuk.html
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NUME University of Bologna http//www.infobyte.
it/catalogo/indexuk.html
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NUME University of Bologna http//www.infobyte.i
t/catalogo/indexuk.html
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Universals and Particulars
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Technological Cultural, Historical Generic Un
ique Universal Rules Originals,
Variants Maschines, Software Publications
Science Arts
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Technological Cultural, Historical Generic Un
ique Universal Rules Particular, Original
Building Industry Publishers Manufacturing
Music Industry Information
Universities Computer Broadcasters Scien
ce, Industry Arts, Scholarship
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Synchronicity
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1400-1440 Renaissance Italy Lorenzo
Ghiberti Filippo Brunelleschi
Leon Battista Alberti
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Town Hall, Brussels, 1402
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Palace Museum, Beijing, 1406-1420
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Torre de las Infancias, Alhambra, 1392-1408
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Ulugh Beg Madrasa, Samarkand, 1417-1420
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Altar of Heaven, Beijing, 1420
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Doges Palace, Venice, 1340, rebuilt 1424
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International Institute of Infonomics MMI
MERIT e-basics e-content e-behavior
e-organisation e-society
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Centres of Excellence
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Interoperability of content 1. Method 2.
Access 3. Virtual Reference 4. Conservation 5.
Reconstruction 6. Terminology 7. Metadata 8.
New Media 9. Technology 10. Economic Models
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Professor Nonaka Japan
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Information, Knowledge and Wisdom
Enduring Collaborative Personal
Libraries, Museums, Archives Collective Memory
Institutions
Virtual Reference Room
(Mobile) Access with cultural and
historical dimensions
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Global Ecology of Wisdom, Knowledge and
Information Scientific and
technical Cultural and historical knowledge
knowledge