EMarketing Strategies

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E-Marketing Strategies
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Introduction
What is E-Marketing?

• Uses internet as a manifestation media
• Activities and strategies of finding,
  attracting, winning and retaining customers
• Gain customers loyalty

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Business Model
Proposed business Super Automobile Sdn. Bhd.

• Nature of business
• Sells super/luxury cars online
• Regional which includes Malaysia, Singapore,
  Thailand, Brunei and Indonesia
• Target customers Businessmen, expatriates,
  diplomats, politicians, royal members
• HQ at Bangsar

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E-Marketing Strategies

• Direct E-mail
• Use E-mails to send brochures to potential
  customers throughout SEA
• Brochures will include new cars available,
  promotions and discounts
• Newsletters for those who subscribe to our
  loyalty program
• This allows us to develop a personal
  relationship with our potential clients or
  customer base

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E-Marketing Strategies

• Offline Advertisements
• Place classified advertisements in The Star,
  NST, Sin Chew Daily, The Sun, Tamil Nesan,
  Nanyang Siang Pau, Berita Harian, Utusan
• Print brochures for walk in customers
• Offer T-shirts, pens, coffee cups as free gifts
• Print business cards, company windscreen
  stickers to promote business

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E-Marketing Strategies

• Personalization
• Place cookies on visitors computers
• Gather their information about their connection
  speed, their interest and surfing habits
• Offer low-volume (no animations) content if the
  visitors connection is slow
• This will ease customers experience on our
  website and prevent them from leaving

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E-Marketing Strategies

• Meta Tags for Better Search Hits
• Include meta tags in web pages
• Use description tags and keywords tags
• over 100 fantastic super cars!"
• cars, performance cars, expensive, exotic,
  powerful, speed, hot cars, limited, exclusive,
  sporty"

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E-Marketing Strategies

• Pay Per Click Search Engines
• Google AdWords
• No monthly fees (only RM18 setup RM20
  activation), only bills when the customer clicks
  on our web page
• RM0.04 per click
• Pay Google monthly by credit card

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Domain Name

• Network Solutions
• In business for 25 years
• Over 65 of the Fortune Listed companies
• 99.99 server uptime, 24 hours customer service
• Hosts 7 million domain names, 500,000
  e-mailboxes and 200,000 web sites

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Domain Name Costs
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Thank you . . .
Chong Meng Wai Neo Hong Ann Ng Kean Joo