EMarketing

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E-Marketing
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What is E-Marketing?

• Very simply put, E-Marketing or electronic
  marketing refers to the application of marketing
  principles and techniques via electronic media
  and more specifically the Internet. The terms
  E-Marketing, Internet marketing and online
  marketing, are frequently interchanged, and can
  often be considered synonymous.

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What is E-Marketing?

• E-Marketing is the process of marketing a
  brand using the Internet. It includes both direct
  response marketing and indirect marketing
  elements and uses a range of technologies to help
  connect businesses to their customers. By
  such a definition, E-Marketing encompasses all
  the activities a business conducts via the
  worldwide web with the aim of attracting new
  business, retaining current business and
  developing its brand identity.

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WHY it is Important?

• Internet Marketing has become a necessity
  for any business hoping to succeed in todays
  marketplace. Creating a beautiful website is a
  start, but its hardly enough. Creating an
  Internet Marketing Strategy is a necessary second
  step to drive new visitors to your site and
  encourage current visitors to return.Internet
  Marketing is an ongoing process that starts with
  an aesthetically pleasing and intuitive website
  design with focused content written for your
  client base. Other important elements include
  visitor incentives, directory placement,
  newsletters, and Search Engine Optimization to
  name a few.

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the Internet is a force that cannot be ignored.
It can be a means to reach literally millions of
people every year.
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The benefits of E-Marketing over traditional
marketing

• Reach
• Scope
• Interactivity
• Immediacy
• Demographics and targeting
• Adaptivity and closed loop marketing

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Reach

• The nature of the internet means businesses
  now have a truly global reach. While traditional
  media costs limit this kind of reach to huge
  multinationals, E-Marketing opens up new avenues
  for smaller businesses,on a much smaller budget,
  to access potential consumers from all over the
  world.

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Scope

• Internet marketing allows the marketer to
  reach consumers in a wide range of ways and
  enables them to offer a wide range of products
  and services. E-Marketing includes, among other
  things, information management, public relations,
  customer service and sales. With the range of new
  technologies becoming available all the time,
  this scope can only grow.

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Interactivity

• Whereas traditional marketing is largely
  about getting a brands message out there,
  E-Marketing facilitates conversations between
  companies and consumers. With a two-way
  communication channel, companies can feed off of
  the responses of their consumers, making them
  more dynamic and adaptive.

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Immediacy

• Internet marketing is able to, in ways
  never before imagined, provide an immediate
  impact. Imagine youre reading your favorite
  magazine. You see a double-page advert for some
  new product or service, maybe BMWs latest luxury
  sedan or Apples latest iPod offering. With this
  kind of traditional media, its not that easy for
  you, the consumer, to take the step from hearing
  about a product to actual acquisition.
• With E-Marketing, its easy to make that
  step as simple as possible, meaning that within a
  few short clicks you could have booked a test
  drive or ordered the iPod. And all of this can
  happen regardless of normal office hours.

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Immediacy

• Effectively, Internet marketing makes business
  hours 24 hours per day, 7 days per week for every
  week of the year.
• By closing the gap between providing
  information and eliciting a consumer reaction,
  the consumers buying cycle is speeded up and
  advertising spend can go much further in creating
  immediate leads.

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Demographics and targeting

• Generally speaking, the demographics of the
  Internet are a marketers dream. Internet users,
  considered as a group, have greater buying power
  and could perhaps be considered as a population
  group skewed towards the middle-classes.
• Buying power is not all though. The nature
  of the Internet is such that its users will tend
  to organize themselves into far more focused
  groupings. Savvy marketers who know where to look
  can quite easily find access to the niche markets
  they wish to target.
• Marketing messages are most effective when
  they are presented directly to the audience most
  likely to be interested. The Internet creates the
  perfect environment for niche marketing to
  targeted groups.

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Adaptivity and closed loop marketing

• Closed Loop Marketing requires the constant
  measurement and analysis of the results of
  marketing initiatives. By continuously tracking
  the response and effectiveness of a campaign, the
  marketer can be far more dynamic in adapting to
  consumers wants and needs.
• With E-Marketing, responses can be analyzed
  in real-time and campaigns can be tweaked
  continuously. Combined with the immediacy of the
  Internet as a medium, this means that theres
  minimal advertising spend wasted on less than
  effective campaigns.
• Maximum marketing efficiency from
  E-Marketing creates new opportunities to seize
  strategic competitive advantages.
• The combination of all these factors
  results in an improved ROI and ultimately, more
  customers, happier customers and an improved
  bottom line.

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Having identified the WHY of E-Marketing,
Our next step in this presentation will look at
the HOW Looking at how these tools should be
used to target customers.
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HOW

• Copy writing, Visitor Incentives, Directory
  Placement, Newsletters, SEO, PPC, ORM, WebPR,
  Email Marketing.Well take a brief Look at
  each, defining what they are and giving some
  guidance in terms of which tactic to use in a
  given situation to ensure optimum ROI on
  advertising spend.Well examine each of these
  weapons more closely and see just HOW they are
  used to produce results.

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Copy Writing

• Generally speaking, the demographics of the
  Internet are a marketers dream. Internet users,
  considered as a group, have greater buying power
  and could perhaps be considered as a population
  group skewed towards the middle-classes.
• Buying power is not all though. The nature
  of the Internet is such that its users will tend
  to organize themselves into far more focused
  groupings. Savvy marketers who know where to look
  can quite easily find access to the niche markets
  they wish to target.
• Marketing messages are most effective when
  they are presented directly to the audience most
  likely to be interested. The Internet creates the
  perfect environment for niche marketing to
  targeted groups.

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Visitor Incentives

• Once people find your site, you want to
  give them reasons to keep coming back. We can
  suggest and implement innovative strategies to
  accomplish this.
• These are often specific to the type of
  business/website and might include message
  boards, quizzes, web-only offers, contests,
  industry-specific news headlines, etc.

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Directory Placement

• There are a number of free and paid
  directories where you can establish links to your
  site.
• Directories like Yahoo, the Open Directory
  Project, and Business.com are examples.
• Being listed in directories is important
  because in addition to driving visitors to your
  site directly, search engines like Google give
  additional weight to sites that are listed in
  relevant directories.
• We can help you find the best directories
  for your business and determine which paid
  directories are worth the money.

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Newsletters

• Email newsletters are a great way to build
  a loyal customer base, keep your company name in
  people's minds, boost your search engine ranking,
  and encourage repeat visitation.
• We can design your newsletter ourselves or
  refer you to one of many effective and economical
  online newsletter services.

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Search Engine Optimization

• Search Engine Optimization (SEO) is the
  art/science of creating or modifying web pages
  with the goal of maximizing their search engine
  ranking.
• Statistics show that the majority of web
  surfers find websites by typing key words into
  Google, Yahoo, and other search engines, then
  visiting the sites that rank highest in the
  search results.
• In today's competitive web marketplace,
  most website owners who are serious about
  increasing their online business employ some
  degree of Search Engine Optimization. Our Search
  Engine Optimization specialist stays abreast of
  all the latest trends in the search engine
  industry and knows what it takes to get your site
  to the top of the search engine rankings.

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Search Engine Advertising

• Pay-Per-Click (PPC) advertising combined
  with search engine optimization absolutely
  provides the best results.
• Pay-per-click can bring web traffic to your
  site quickly while the results of your SEO
  ranking campaign kick in. We can set up your PPC
  campaign and either hand the keys over to you or
  manage the campaign for as long as you need.

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ORM and WebPR

• WebPR, Online Reputation Management and
  social media can strengthen your company's
  presence, build your brand online and drive
  traffic to your website.
• Online Conversations Are Happening All
  Around You . This Internet content is
  constantly evolving, sparking new ideas and
  inspiring people! Although public relations has
  traditionally focused on the media as written by
  journalists, the most trusted sources for modern
  consumers are ordinary people reporting their
  experiences.
• The use of social media (blogs, forums,
  etc) has provided the consumer with a voice that
  easily reaches other Internet users and elicits
  their responses .

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ORM and WebPR

• The online media that is monitored in ORM is
• Traditional/mainstream websites
• - Social networks (e.g. Facebook, MySpace, Bebo)
• - Consumer Review sites such as epinions.com, Mou
  thShut.com yelp
• - Sites like DontDateHimGirl and PersonRatings.co
  m which allow reviews of
• individuals.
• - Social news/bookmarking sites
• - Collaborative Research sites such as Yahoo
  Answers, Rediff QA
• - Independent discussion forums
• - User-generated content (UGC)/Consumer Generated
  Media (CGM) Blogs
• - Blogging communities (e.g. Open
  Diary, LiveJournal, Xanga)

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Email marketing

• and Finally the E-mail marketing is a form
  of direct marketing which uses electronic mail as
  a means of communicating commercial or
  fundraising messages to an audience. In its
  broadest sense, every e-mail sent to a potential
  or current customer could be considered e-mail
  marketing. However, the term is usually used to
  refer to
• - sending e-mails with the purpose of
  enhancing the relationship of a
  merchant with its current or previous customers
  and to encourage customer loyalty and
  repeat business,
• - sending e-mails with the purpose of
  acquiring new customers or convincing
  current customers to purchase something
  immediately, adding advertisements
   to e-mails sent by other companies to their
  customers, and sending e-mails over
  the Internet, as e-mail did and does
  exist outside the Internet (e.g., network
  e-mail).

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Queuetek E-Marketing

• We will help you convert this traffic into sales,
  through clever techniques.www.queuetek.com