Next Generation Communications

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Next Generation Communications
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State of Fixed Line CommunicationsAnd the Cord
Cutters
18-34 year olds are clearly at ease using their
mobile for all their communications, and,
recently, most of their data needs
More than one out of every six American homes
(17.5) had only wireless telephones during the
first half of 2008, an increase of 1.7 percentage
points since the second half of 2007.
Is there still an opportunity to derive value in
fixed line communications and applications?
Source National Health Interview Survey,
January-June 2008, CDC, Dec 2008
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State of Fixed Line CommunicationsWhy Landline
If Both Available
Reasons for using both cell phone and
landline(Among cell/landline users)
Source NPD-GC US Study 2008
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State of Fixed Line CommunicationsInterest in
Advance Features
VoIP Features Ranked 4 or 5(Among all
telephone users)
Source NPD-GC US Study 2008
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Consumer Electronics MarketMega Trends
MEGA TREND THE POSITIVE THE NEGATIVE
Price Deflation Easier to Sell Lower Margins
Collapsing Product Segments (Convergence) Convenient, Much More Likely to Use Fewer Products to Sell
Sales Channel Proliferation CE Everywhere Channel conflict, Battle for Decreasing Shelf Space
The Rise of Software and Services Content, Connectivity (More Being Spent) Less Spending on CE (Devices Themselves)
Interoperability Issues Winner Takes All Forces Choice
Source Consumer Electronics Association 10/2008
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Convergence in the Value ChainFrom Fixed Line
to Next Generation Communications
Broadband Access
Operator Benefits
Subscriber Benefits
Voice Telephony
Retailer Benefits
Consumer Benefits
End-User Benefits
Broadband Access Voice Telephony
Operator Retailer
Next Generation Communications
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Next Generation CommunicationsAnd Other
Communication Technologies
Next Generation Communications provides a less
complex means to access todays relevant content,
that is lower cost, both of which drive greater
acceptance

• INCREASING
• Capability ()
• Costs (-)
• Complexity (-)

• DECREASING
• Acceptance (-)

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Next Generation CommunicationsMore Than Just
POV

• Customers and Market View
• VoIP not the only component of NGC
• Differentiation needed
• Leverage existing infrastructure
• More than just VoIP
• Digitization enablement
• Applications and services offerings are key
• No one / right package
• Looking to be guided
• Is it Dont Care or Dont Know?
• Offering
• Must be simple to operate
• Ready Out of the Box

Broadband GWs
Applications / Services
NGC VoIP
Digital Voice
Next Generation Communications
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Next Generation CommunicationsSimple, Intuitive
Communication and Information
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Next Generation CommunicationsData and Intimacy
More than just WORDS
Tone Pitch Volume Accent
Mood Personality Culture
Non Textual Information
Non Verbal Cues
Heeeeeere's Johnny!
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Next Generation CommunicationsThe
Personalization of Communications
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Next Generation CommunicationsBringing New Life
to the Plain Old Telephone System
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Next Generation CommunicationsThe Simplicity of
the Phone, the Power of the Internet
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Next Generation CommunicationsSimple, Intuitive
Communication and Information

• More than just Voice over IP
• High fidelity sound
• Instant Messaging Email Notifications
• Data access (Weather, News, etc.)
• Ease of Use and Personalization
• User-defined information feeds
• Auto / remote provisioning management
• Fixed-line Relevance
• New offerings / applications
• New revenue streams

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Thank You for Your Attention
Mark Nietubyc VP of North American
Marketing Mark.Nietubyc_at_gigaset.com