Local Search

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Local Search Blended Results

• Eric Lander, Associate EditorSearch Engine
  Journal

SMX WestFebruary 26, 2008
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A Little About Me

• Organic SEO Specialist Since 01
• Actively Managing 2,300Local Search Profiles
• Associate EditorSearch Engine Journal

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A Lot About Local Search!

• Examples
• Verified Listings
• Trusted Sources
• Tips for Local Listings

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Examples ofBlended Results
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Googles OneBox
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Googles Blended
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Yahoo Blended
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Live Search Blended
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Verified Listings Trusted Sources
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ManuallyVerified
Verified Listings
OR
FeedBased
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Who are the Trusted Sources?

• Internet Yellow Pages
• SuperPages, YellowPages, YellowBook, etc.
• Feed ProvidersInfoUSA, Localeze, etc.
• Social, Review Niche Sites
• Yelp, CitySearch, Automotive.com, etc.

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Tips forLocal Listings
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Crosslink Your Contact Pages

• On Site Changes
• Crosslink with maps trusted sources

http//www.garydanko.com/site/info.html
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Clean Up Unverified Listings!

• Consolidation is Needed
• Multiple data sources trouble

This is a Sign ofUnverified Listings
menupages.com vs. family.go.com
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Use Free Tools

• Localezes Merchant Profile Manager
• Add / Edit / Remove single listings for free

This is a Sign ofUnverified Listings
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Research Categories Users

• List in Popular Categories
• Check Cities, Categories, Users and Interact!

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Thank You!

• Email elander_at_advancerankings.com
• Web www.advancerankings.com
• www.searchenginejournal.com
• Phone [phone]
• GTalk ericlanderseo_at_gmail.com

Available