NASDAQ: FLWS

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NASDAQ FLWS

3906
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Safe-Harbor Statement
Special Note Regarding Forward-Looking
Statements A number of statements contained in
this presentation are forward-looking within the
meaning of the Private Securities Litigation
Reform Act of 1995. These statements involve
risks and uncertainties that could cause actual
results to differ materially from those expressed
or implied in the applicable statements. For a
detailed description of these risk factors,
please refer to the Companys Securities and
Exchange Commission filings including the
Companys Annual Report on form 10-K and
quarterly reports on form 10Q. The Company
expressly disclaims any intent or obligation to
update any of the forward looking statements
included in this presentation.
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Mission Statement

• 1-800-FLOWERS.COM, Inc. will become the
• leading provider of thoughtful gifts, helping
• our customers connect with the important
• people in their lives. We will continue to build
• on the trusted relationships with our
• customers by providing them with ease of
• access, tasteful and appropriate gifts and
• superior service.

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Setting FLWS Apart

• A specialty-retail business model featuring
• Leadership position in consumer floral category
• Growing B2B florist business opportunity
• Growing Food, Wine and Gift Basket business
• Two-and-a-half strong revenue quarters
• A unique collection of leveragable assets
• Powerful lead brand and growing collection of
  gift brands
• Growing database of gt 15 Million customers
• Hybrid fulfillment system with same-day,
  next-day, any-day delivery capabilities

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Your Florist of ChoiceSM
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Customer Relationship Development Path
Specialty Brands
Products and services for all of our
customers celebratory occasions
The Popcorn Factory Cheryl Co. 1-800-Baskets Amb
rosia/ WTN Plow Hearth HearthSong Magic Cabin
Florist
Many More Local Floral Gift Occasions
Long Distance Flowers
lt2B
gt7B
gt80B
(Addressable market size)
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Shared-Services Platform
IT Fulfillment Service Centers Finance Legal Faci
lities Mgmt HR, PMO Interactive Marketing BGS
BRAND MERCHANDISING Product Development
Sourcing Inventory Packaging Design
BRAND MARKETING Advertising/ PR Customer
Development Acquisition Retention Frequency
......
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Hybrid Distribution System
Basketnet Greenhouselink
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Competitive Landscape FTD and Teleflora mature
duopoly

• Best value proposition
• Floral category brand leader with largest
  directable order volume
• Smaller, selective network with highest quality
  requirements

• Member Services
• Florist directory
• Credit card clearing
• Floral selection guide
• Bloomnet Technologies
• Bloomlink extraNet communication system
• 24X7 telephone answering
• Website hosting
• POS
• PurchaseNet

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Competitive Growth Opportunity Analysis
Harry David
FLWS
FTD
Teleflora
PRVD



No Consumer Brand
High Spend Slowing
Limited Niche
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Limited Offering No Traction
Consumer Floral
Mature Declining
Mature Slowing
Anti- Florist Model X
B2B Florist
Not Applicable X

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Small Base Low GPM
Weak Offering No Growth
Mature Slow
Low GPM
Food, Wine Gift Baskets
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Growing Revenues
( millions)


(analysts' consensus estimates)
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FY08 Operating Targets

• Gross Profit Margin 44-45
• Sales Marketing 27-29
• GA Technology 7
• DA 2
• Operating Margin 8
• Annual Free Cash Flow gt30M
• 
  

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Positive Financial Outlook

• Double-digit revenue growth
• Internet increasing as of revenues
• Increasing gross profit margin
• Improving operating expense ratio
• Strong balance sheet growing cash
• Organic and Acquisition Growth Opportunities
• Stock Repurchase Program

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Positive Customer Trends

• Cost Efficient Customer Acquisition
• gt 3 million per yr. _at_ CAC lt 20.00
• Increasing Repeat Rates
• 50 annually and growing
• Increasing Coming To Us Online
• Reduced order handling costs
• e-Relationship opportunity
• Increasing Gift Occasions
• Growing local floral gift business
• Growing Specialty Brands gift purchases

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Contact Joseph Pititto, VP Investor
Relations 1-(516)-237-6131 E-mail
invest_at_1800flowers.com
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