Talk on Media Awareness

1
Talk on Media Awareness
Electronic Media
(TV, Radio)
Printed Media
(Picture, Text)
New Media (Internet)
2
Purpose

• to enhance the ability of critical thinking
• to promote alertness and consciousness
• to develop a proper sense of values

4 Steps
understand the media (how it is presented /
regulated)
contact
analyze/think thoroughly
response (appreciate/assess/monitor)
3
Understand TV Medium

• is more pervasive
• penetrates into almost every household
• imitates the real world by sound,
• images and special effects
• when we watch TV

be alert and conscious be able to distinguish
truth from falsehood
4
Category of TV Programme Services
Domestic Free TV Programme Services
Free
Domestic Pay TV Programme Services
Pay
Pay
Non-domestic TV Programme Services
Non-domestic
Other Licensable TV Programme Services
Other Licensable
5
TV Programme Services Are Regulated By

• Broadcasting Ordinance
• Broadcasting Authority Ordinance
• Codes of Practice

6
Spirit of Regulating TV Programme Services

• to safeguard freedom of speech, no preview of
  broadcast material
• to protect children and youths

7
Domestic Free TV Programme Services
How does the government regulate Domestic Free TV
Programme Services?
8
Domestic Free TV Programme Services (continued)

• Family Viewing Hours
  
• (daily from 400 p.m. to 830 p.m.)

Programme Classification Parental Guidance
Recommended (PG) Mature (M)

9
Domestic Pay TV Programme Services

• provision of parental locking device

10
New Provision on Programme Information (effective
6.2001)

• licensees have a duty to provide sufficient
  information about the nature and content of the
  programmes
• to make informed choices
• for viewers about what to watch
• to choose/decide whether children are allowed to
  watch

Horrific Scenes and Violence
Dangerous Behaviour
New Provision
Adult Contents
Bad Language
Drinking and Smoking Scenes
11

Are You a Smart TV Viewer?
12
How much time do I spend on watching TV?
Does the programme meet my requirements? informati
onentertainment
What types of TV programmes do I like?
drama/film current affairs/documentary ca
rtoon/science game show/beauty contest
Does this programme require parental
accompaniment?
13
A Smart TV Viewer

• understands the presentation techniques of
• TV medium (TV World?Real World)
• knows the basic provisions that govern TV medium
• watch TV programmes selectively
• think critically /analyze the message received
  from TV medium (real/false, healthy/bad taste or
  unhealthy)

14

• ?communicates with parents/teachers
• ? participates in monitoring the
• performance of the TV medium actively