Folie 1

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WELCOME
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F AD
I SEE IT FIRST ON FTV
ADVERTISING ON FTV
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(No Transcript)
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F AD
I SEE IT FIRST ON FTV
ADVERTISING ON FTV
INTRODUCTION
- FTV A FASCINATING AND UNIQUE TV STATION -
THE FTV MISSION STATEMENT - THE FTV CHANNEL -
3 REASONS TO WATCH FTV - REACH - A PREMIUM
TARGET GROUP - WHY ADVERTISING ON FTV?
TECHNICAL FACTS
ADVERTISING WAYS OF COOPERATION
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INTRODUCTION
FTV A FASCINATING AND UNIQUE TV STATION
FTV is the only 24 hours a day / 7 days a week
fashion, beauty and style TV station worldwide
and provides glamorous entertainment with an
emphasis on the latest trends. FTV is
independent and has established itself as the TV
authority for fashion, lifestyle and
trends. FTV is one of the 4 most widely
distributed channels worldwide (top 3 outside
the USA). FTV is up to date, informative,
glamorous and sexy. FTV is present in 130
countries on 6 continents. confirmed reach 300
million households.
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INTRODUCTION
THE FTV MISSION STATEMENT
To be ahead of the rest FTV is the first global
media to deliver the latest fashion trends,
models, events, news and gossip. FTV is first in
information when it happens, where it
happens. To innovate Be the first to show the
latest trends, fashion weeks, models, events and
fashion locations all around the world. To
entertain FTVs unique mix in productions and
distribution, innovative technology and
broadcasting give its viewers a VIP seat in the
show with only the best available quality.
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INTRODUCTION
THE FTV CHANNEL
The world of fashion and glamour More than 500
hours with new program content every year. 300
new shows and 600 new clips every
season. Coverage of fashion weeks, i.e.
documentations, news and stories about
designers, models and stars are the core of the
FTV channel.
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INTRODUCTION
3 REASONS TO WATCH FTV
1. Fashion The world of wonderful people,
amazing parties, glamour and the dream of luxury
life cast a spell over FTV viewers. 2. Design-
und style guide Through the esthetics of the
pictures and music watching FTV is a great
pleasure/experience. The subtle mix of the
beautiful and impressing images in combination
with the accurate choosed music (lounges,
charts, etc.) enable viewers to immerse into the
fascinating world of fashion. 3. Hotspots /
Public Places Hotels, clubs, cafes, bars,
fitness rooms, SPAs, hairdressers, FTV is
broadcasted in high class ambience, the perfect
background medium and is well suited for your
image transfer.
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INTRODUCTION
TECHNICAL REACH (HOUSEHOLDS)
Fashion TV is present in 130 countries on 6
continents with a confirmed reach of 300 million
households.
Total 300 Million
RUSSIA 12 MILLION
ASIA 101 MILLION
NORTH AMERICA 9 MILLION
EUROPE 78 MILLION
MIDEAST 8 MILLION
INDIA 35 MILLION
AFRICA 4 MILLION
AUSTRALIA NEW ZELAND 1,8 MILLION
CENTRAL SOUTH AMERICA 15 MILLION
source contracts with satellite-stations and EMS
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INTRODUCTION
Households in Mio
Geographical Regions
Satellite Feed
82
Western Europe (France, Germany, Spain etc.)
Central Eastern Europe (Poland, Hungary,
Ukraine, Romania, Albania etc.) Africa
HotBird 3
101 1,8
from East of Middle East to Indonesia Australia
New Zealand
AsiaSat 2
15 9
South America North America
IntelSat 907 Telstar5
35
India
Thaicom
approx. 6,6 Mio public places / hotspots
worldwide
source contracts with satellite-stations
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INTRODUCTION

• FTV is the worldwide number one in broadcasting
  in
• clubs, bars, restaurants and hotels
• fitness- und wellness clubs
• hair- and beauty salons
• fashion- und cosmetics boutiques
• airports
• stations
• city screens
• about 6,6 Million public places and hotspots!

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INTRODUCTION
PREMIUM TARGET GROUPS

• FTV viewers are
• men (63), women (37)
• age 21-44 years (61) 45-54 (23) 55 (16)
• education degree or equal (62) below degree
  (38)
• free-spending, technique affine, travels a lot,
  esthetes and susceptible for sales campaigns
• early adapters, trend-setters/opinion leaders,
  models, fashion stars and fashion professionals
• travel a lot and use their credit card almost
  daily

source EMS
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INTRODUCTION

• And FTV viewers are

• more affluent, older and are more educated than
  MTV viewers
• younger than CNN viewers but fall into a
  similarly high income bracket
• younger than viewers from sport channels but have
  a higher
• disposable income

high
CNN
income
cable
sports
MTV
free TV
low
source 2003 EMS survey
young
old
age
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INTRODUCTION
WHY ADVERTISING ON FTV?

• FTV is one of the worlds best distributed TV
  channels.
• FTV is the most distributed channel in public
  places.
• FTV is the gatekeeper to the world of fashion
  and glamour.
• FTV designs new and innovative TV concepts
  around the theme of fashion.
• FTV is the only TV equivalent to hundreds of
  print products, that deal with fashion and
  lifestyle.
• FTV delivers the newest trends faster to
  interesting target groups via live TV and is so
  significantly faster than other fashion mediums.
• FTV allows a brand to turn its general
  communication to a fashion lifestyle
  statement and has thus an image building
  character.

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INTRODUCTION
WHY ADVERTISING ON FTV? Example Rating UK

• Distribution Dedicated Signal for UK
• Average TV rating 0,01
• Average selected TV rating 0,14
• Contacts reached in April 04 1 938 000 Adults
  (1 month cumulative)
• Average Viewing Time / Day 920
• Weekly Reach (1 Min cons) 6,19
• Peaks
• See next page
• (Adults 1 month cumulative)

source Barb Aug 2005
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BEST QUARTERS 1 MONTH CUMULATIVE APRIL 2004
Ranking by TVR
TECHNICAL FACTS
source Barb Aug 2005
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WHY FASHION TV?
CLIENTS
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CALCULATED REACH
TECHNICAL FACTS
Total 1.102.600 Tsd.
source calculation FTV
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TECHNICAL REACH EUROPE AFRICA TOP 20
(Satellite Hot Bird 3)
TECHNICAL FACTS
Total 82 million households
source satellite provider, calculation FTV
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TECHNICAL FACTS
TECHNICAL REACH ASIA AUSTRALIA TOP
10(Satellite AsiaSat2)
Total 101 million households
source satellite provider, calculation FTV
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TECHNICAL REACH RUSSIA MIDDLE EAST TOP
3(Satellite Yamal)
TECHNICAL FACTS
Total 20 million households
source satellite provider, calculation FTV
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TECHNICAL FACTS
TECHNICAL REACH SOUTH AMERICA TOP 10(Satellite
IntelSat 907)
Total 15 million households
source satellite provider, calculation FTV
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TECHNICAL FACTS
TECHNICAL REACH NORTH AMERICA (Satellite Telstar
5) INDIA (Satellite Thaicom)
Total India 35 million households Total North
America 9 million households
source satellite provider, calculation FTV
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TECHNICAL FACTS
REACH PER REGION (People in Tsd.)
Estimate reach based on French audience 0,035 and
on UK audience 0,01 reach prime time (Mon-Fr
6.00-8.00 and 18.00-01.00 Sat-Sun 6.00-8.00 and
12.00-00.00) 0,035 reach non prime time 0,01
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PRICE PER REGION
TECHNICAL FACTS
CPT
Price 30 () Prime
Price 30 () Non Prime
Region
8,7 1,2
750 212
215 61
Europe / Africa Asia / Australia
3,8 2,1
105 55
30 17
Russia / Middle East South America
all adults
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TECHNICAL FACTS
COST PER THOUSAND
1,2
2,1
8,7
5,7
3,8
source www.insidemindshare.com CpT for all
adults
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TECHNICAL FACTS
PACKAGE EUROPE/AFRICA (HotBird 3)
Saving
Price 30 ()
Contacts 000
Total Spots
Package
-20
162.000
23.247
420
6 Weeks 10 Spots / Day50 Prime Time
-30
213.000
34.850
630
9 Weeks 10 Spots / Day50 Prime Time
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TECHNICAL FACTS
PACKAGE EUROPE/AFRICA (HotBird 3)
CpT-Comparsion
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TECHNICAL FACTS
PACKAGE ASIA AUSTRALIA (AsiaSat 2)
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TECHNICAL FACTS
PACKAGE ASIA AUSTRALIA (AsiaSat 2)
CpT-Comparsion
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TECHNICAL FACTS
PACKAGE RUSSIA MIDDLE EAST (Yamal)
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TECHNICAL FACTS
PACKAGE RUSSIA MIDDLE EAST (Yamal)
CpT-Comparsion
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TECHNICAL FACTS
PACKAGE SOUTH AMERICA (IntelSat 907)
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TECHNICAL FACTS
PACKAGE SOUTH AMERICA (IntelSat 907)
CpT-Comparison
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TECHNICAL FACTS
PACKAGE NORTH AMERICA (Telstar5)
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TECHNICAL FACTS
PACKAGE NORTH AMERICA (Telstar5) CpT-Comparison
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TECHNICAL FACTS
PACKAGE INDIA (Thaicom)
Saving
Price 30 ()
Contacts 000
Total Spots
Package
-20
16.000
16.538
420
6 Weeks 10 Spots / Day50 Prime Time
-30
21.000
24.806
630
9 Weeks 10 Spots / Day50 Prime Time
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TECHNICAL FACTS
PACKAGE INDIA (Thaicom) CpT-Comparison
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TECHNICAL FACTS
TECHNIQUES FOR TAPES

• materials should be pal system 34 ratio
• format of tapes Digital Beta Beta SP DVCam
  or mini dv preferably dv cam
• continuous TC
• color bars at 75 1 V.C.C (white at 700 mV)
• from TC 00583000 to 00593000
• black from TC 00593000 to 01000000
• audio specifications for BSP tape 1 Khz on
  tracks 1,2,3,4 at
• OdBVu (4dBm) from TC 00583000 to
  00593000
• audio specifications for DIGITAL tape Khz on
  tracks 1,2,3,4 at OdBVu (-18dBfs) from TC
  00583000 to 00593000

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TECHNICAL FACTS

• program specifications starting at
  01000000
• audio analog measurements
• maximum Level 0dBVu 4dBm and
• maximum peak level 9 dBm upper to alignment
  level
• mono sound mixed on tracks 12
• stereo sound mixed on tracks 12
• for all materials delivered on digital tapes,
  measured sound
• levels must conform to analog specifications

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TECHNICAL FACTS
SENDING CONTENT OVER THE FTP

• compression and file size
• up to 1 minute content - send uncompressed
  .mov pal 3on 4 ratio file
• for longer content please contact FTV
  Broadcasting Center in order to coordinate
  with the editing suite the best file format
• 2 kinds of Audio rate only
• A. 48 kHz sample rate
• B. 44 kHz sample rate
• please avoid sending us 32 kHz
• ftp permission and program
• please contact FTV broadcasting in order to
  open an ftp account
• use an ftp program preferably use file
  zilla, it allows you to resume
• if the connection failed in the middle of the
  upload
• send an email stating the start time of upload
  and the estimated
• end time of the upload
• send an email once the upload has finished

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TECHNICAL FACTS
DELIVERY ADRESS FOR TAPES WITH SPOTS/COMMERCIALS
for delivering tapes
R.R Satellite CommunicationsFashion
Attention Oren GivoniReem JunctionD.N
Shikmim79813 ISRAEL contact person Olga
Chapurko Tel [phone] please send email
on delivery to contract_at_ftv.com
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TECHNICAL FACTS
DELIVERY ADRESS FOR TAPES WITH SPOTS/COMMERCIALS
for delivering with ftp

• FTV agent should contact Noa Ramot at
  noa_at_ftv.com and ask for ftp connection to the
  specific client with the client cc
• the client will get reply, with ftp login
  details, and with Asaf - FTV editor
  (asaf_at_ftv.com) cc in the mail
• Asaf , FTV editor, will reply and confirm good
  reception and quality of content, and will
  coordinate in case of
• necessary changes
• Noa Ramot noa_at_ftv.com, 00972542991115
• Asaf Sharvit asaf_at_ftv.com, 00972542266603

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ADVERTISING AND WAYS FOR COOPERATION
FTV provides a unique mix of possibilities to
reach directly one of the target group most in
demand through a integrated multi
channel campaign
ON-AIR
CLASSICAL ADVERTISING
FORMAT SPONSORING PRESENTER SHIP
SPECIAL FORMATS COLLECTIVE PROGRAMPRODUCTION
WITH CLIENTS
ON TV
rate card packages customised cooperations
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ADVERTISING AND WAYS FOR COOPERATION
PRODUCT PRESENTATION PRODUCT PLACEMENT

• in different program formats
• in line with legitimacy i.e. model uses a
  product or
• wears clothes from a certain brand.
• examples
• format sponsoring
• CANNES FESTIVAL 2004 - presented by Chopard
• http//www.ftv.com/vmc/videos.asp?id159
• product presentationSWAROVSKI Crystal World
• http//www.ftv.com/vmc/videos.asp?id180

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ADVERTISING AND WAYS FOR COOPERATION
ONLINE features

• the website www.ftv.com has 500.000 unique
  visitors monthly
• visitors stay on an average 12 minutes by more
  than 30 page views
• page views / month 30 Mio.
• visits / month 1.000.000
• numerous functions and features
• are available
• information over the TV program
• ftv live , fashiontv thematic channels, VoD
• exclusive community f-Diamond Club
• adjustment for the FTV model awards
• 2003 over 8 mill. votes
• competitions

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ADVERTISING AND WAYS FOR COOPERATION
ONLINE prices (CpT-Comparsion)
FullSizeBanner (468 x 60 px) 15,00
VAT HalfSizeBanner (234 x 60 px) 10,00
VAT PopUp 25,00 VAT PopUnder 55,00
VAT LayerAd 70,00 VAT Skyscraper (140 x 600
px) 35,00 VAT ContentAd 30,00 VAT
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ADVERTISING AND WAYS FOR COOPERATION
STANDARD ONLINE ADVERTISING LIKE

• banner
• pop-up
• skyscraper
• category themes sponsoring
• newsletter- standalone advertising
• product integration in the online shop

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ADVERTISING AND WAYS FOR COOPERATION
ON-GROUND

• event sponsoring or presenter ship at events
• presentations and product placement in Fashion
  Bars
• and at events
• merchandising licensing
• exclusive partnerships with Fashion Bars
• i.e. for drinks, cigars, etc.
• arrange events in Fashion Bars and broadcast
  on FTV
• i.e. for implementation of a new product
• SMS MMS advertising and delivery of mobile
  content
• product development
• i.e. model calendar production - shooting will
  be broadcasted
• and the calendar will be sold in the
  online/offline shop

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CONTACT

• Did we arouse your curiosity?
• Call us for more details or to develop with us
  possibilities
• for your successful future campaigns and
  activities
• on Fashion TV.
• contact us
• Max Posch
• fashiontv marketing
• F.TV Programm GmbH
• Mobile [phone]
• E-mail marketing_at_ftv.com

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TERMS OF BUSINESS

• 1 - OBJECT
• The exclusive object of these general conditions
  of sale is to define the conditions under which
  the Company fashiontv (FTV Programm-gesellschaft
  m.b.H.) hereafter referred to as "the Seller",
  shall broadcast an advertising spot or commercial
  during its television programmes, hereafter
  referred to as "the Service", on behalf of a
  Company and hereinafter referred to as "the
  Advertiser".2 - CONTRACTUAL DOCUMENTS
• Subject to any relevant statutory provisions,
  these general conditions of sale shall apply to
  any sale of advertising slots by the Seller,
  notwithstanding any stipulation to the contrary
  in the general conditions of purchase or any
  other documents emanating from the Advertiser.
• Any amendment of these general conditions of sale
  shall require the prior written consent of the
  Seller.
• These general conditions of sale shall not apply
  to any rendering of services or to the supply of
  programmes by the Seller, which shall give rise
  to specific agreements.3 - SERVICES
• The technical description of any service provided
  for the benefit of Advertiser shall be recorded
  on a specification sheet. Such technical
  specifications shall be submitted to the
  Advertiser for the prior acceptance thereof.
• The Advertiser, in its capacity as a specialist
  in the field and under its own exclusive
  liability, shall make sure that it verifies the
  specification sheet with particular care, in view
  of acceptance of the said sheet, considering any
  constraints of a regulatory, legislative or other
  nature. The Advertiser shall ask the Seller for
  any further information that it may require. By
  accepting the specification sheet it shall accept
  any methods adopted therein.
• 4 - ORDERS
• The Seller shall only be bound by orders as from
  its written acceptance thereof. Failing such
  acceptance, the Seller shall not be bound by any
  undertaking. As from the acceptance of an order
  by the Seller, it may only be modified or
  cancelled with the express consent of the Seller,
  and any costs or expenses arising therefrom shall
  be borne by the Advertiser. The Seller shall
  remain free to refuse any advertising order
  without having to justify its decision.
• 5 - MODIFICATIONS
• In the event of any modification in the
  broadcasting conditions of the Advertiser's
  commercial, as described in the above-mentioned
  specification sheets, the Seller shall be
  required to inform the Advertiser and obtain the
  prior consent thereof.

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TERMS OF BUSINESS
6 - PERFORMANCE OF SERVICES The Advertiser shall
take all steps, carry out all formalities and
seek all necessary authorisations, prior to the
performance of the Service. In particular, the
Seller shall not be rendered liable in the event
that any of the Services requested by the
Advertiser should fail to comply with the laws
and regulations in force, or should be in breach
of any authors' rights. The Seller shall be
entitled to suspend the performance of the
Services, automatically and without further
formality, should the Advertiser fail to
completely fulfil all of its undertakings with
respect to the Seller, or to obtain the necessary
authorisations from any competent authorities and
relevant authors or the successors thereof. 7 -
FOR INSERTION Any technical items should be sent
directly to R.R.Satellite Communications, Fashion
TV Attention Oren Givoni, Reem Junction, D.N.
Shikmim, 79813 ISRAEL. Contact person Olga
Chapurko Tel. [phone]. Please send email
on delivery to contact_at_ftv.com. Any texts and
recordings should be submitted no later than ten
working days before first broadcasting date. The
only media accepted by the Seller for the
broadcasting of the commercial shall be indicated
in the specification sheet issued by the
Seller. Any expenses pertaining to production and
copying, or translation into one or more
languages, as well as to the payment of authors'
rights and neighbouring rights of any kind, shall
be borne by the Advertiser. The Advertiser shall
particularly remain answerable for any claims on
such basis. On the expiration of a period of five
working days as from the first broadcasting of a
commercial, no complaints shall be accepted in
respect of the quality of the production and/or
broadcasting of a film. In the event of any
failure to comply with the said time-limits and
rules, the Seller can refuse to accept any
liability for the full or partial fulfilment of
the order, or for any delay in the launch of the
campaigns, and any slots initially planned
remaining due, as well as any new slots that may
be reserved.8 - FULFILMENT OF ORDERS Should any
necessary administrative authorisations be
withdrawn by the Advertiser, the order shall be
cancelled automatically, but any broadcasts
already made, as well as any slots already
reserved, shall remain due for payment. The
Seller shall be entitled, even after accepting a
commercial, to demand the removal thereof, in the
event of any change in the circumstances that
enabled it to be accepted. The scheduled
positions, dates and times for the broadcasting
of the commercial shall be indicative. The Seller
shall be entitled to modify them in accordance
with the demands of the programming schedule or
due to any circumstances beyond its control.
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TERMS OF BUSINESS
9 - RETURN OF TECHNICAL ITEMS Any film, material
or documents entrusted by the Advertiser to the
Seller may be taken back by the Advertiser, at
its own expense, within a maximum period of one
month as from the last broadcast. After such
time, the Seller shall refuse to accept liability
in the event of any loss or deterioration of such
items, and no request for return shall then be
admissible. The advertising order shall entitle
the Seller, in respect of any commercials there
under, to reproduce, present, play and produce
the said commercials for the purpose of conveying
them for the professional information of its
customers. 1O - SPECIFIC OCCURRENCES In the
event of any occurrence that may impede the
normal fulfilment of the Seller's undertakings,
even if the circumstances do not constitute a
case of force majeure, the Seller may suspend the
fulfilment of its undertakings for the duration
of such circumstances, subject to informing the
Advertiser thereof. 11 - WARRANTY The Seller
undertakes to deliver its Service in accordance
with the services described in the specification
sheet. By accepting the specification sheet, the
Advertiser shall waive any claims pertaining to
services with characteristics that are identical
or equivalent to those given on the specification
sheet. 12 - LIABILITY The liability of the
Seller shall strictly be limited to the provision
of the Service and to the warranty thereof as
stipulated herenabove. Any compensation owed by
the Seller on the basis of its liability with
respect to the Advertiser shall be limited to the
price of the Service. The commercials and
broadcast sponsorship shall appear under the
exclusive liability of the Advertiser and shall
be compliant with any laws and regulations of the
countries where they are broadcast, as well as
with any rights of authors or the successors
thereof. The Seller shall be released from any
liability on such basis. 13 - PRICE The price
for the Service shall be indicated by the Seller
on the acceptance of the order. The said price
shall be given exclusive of any taxes, duties and
charges that may be levied by the tax, customs or
other authorities, and without any discount,
rebate or deduction. Any taxes, duties and
charges that may be levied by the tax or customs
authorities shall be borne by the Advertiser.
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TERMS OF BUSINESS
14 - CANCELLATION In the event of the
cancellation by the Advertiser of any Services
ordered, it shall remain liable for the payment
of a penalty to the Seller, to be calculated as
follows - less than two weeks before first
broadcast 100 of price - 2 to 4 weeks before
50 of price - 4 to 6 weeks before 25 of
price. 15 - PAYMENT Invoices shall be paid at
the registered office of the Seller within thirty
days as from the invoice date, for the total
amount thereof, by cheque, transfer or draft.
Only the actual transfer of the funds shall
constitute payment. The currency of the account
and payment shall be Euro. In the event of
payment by draft, the latter must be sent to the
Seller duly signed, accepted and with due
indication of the place of payment, within a
period of ten days as from the invoice date. In
the event of any delay in payment, the Advertiser
shall automatically owe interest for late
payment, calculated on the basis of all the sums
outstanding, subject to an interest rate of one
and a half times the statutory interest rate, as
from the due date and until the full payment,
should the sum remain outstanding eight days
after the sending of formal notice. Any sums
outstanding shall also be increased by a fixed
penalty of 10 to cover collection costs. In no
event may payments be suspended or set off in any
way, without the prior written consent of the
Seller. In the event of any order being placed by
an intermediary, the Advertiser and the
intermediary shall be jointly and severally
liable for the payment of any orders placed. 16
- APPLICABLE LAW - JURISDICTION These general
conditions of sale shall be governed by the laws
of Austria. The Wiener Handelsgericht (commercial
court) shall be granted exclusive jurisdiction in
the event of any kind of dispute that may pertain
to the creation or performance of the order, or
more generally pertain to the application or
interpretation of these general conditions of
sale. This jurisdiction clause shall apply even
in the event of urgent interim proceedings,
proceedings against a third-party guarantor,
additional applications or the existence of more
than one defendant.