Environmental Leadership Camecos Strategy for Growth and Sustainability

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• Environmental Leadership Camecos Strategy for
  Growth and Sustainability

Brent Berg, P. Eng., PMP
February 25, 2008
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Environmental Leadership

• In the beginning
• Seen as an idea
• Regulatory concerns surfaced
• Ability to grow gated
• Shift from should we lead to need to lead

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Environmental Leadership Continuum

• Aspects of culture and history

• 5. Purpose Passion
• Shared vision
• CEO, Executive and Board

Proactive

• 4. Integrated Strategy
• Business opportunity and value
• Managing risk
• Building competitive advantage

• 3. Beyond Compliance
• Regulatory pressure
• PR or investor confidence crisis

Reactive

• 2. Compliance
• Regulatory threat / enforcement

1. Pre-compliance
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Environmental Leadership
Cameco will be a dominant nuclear energy company
producing uranium fuel and generating clean
electricity. Our mission is to bring the
multiple benefits of nuclear energy to the world.
We are a global supplier of uranium fuel and a
growing supplier of clean electricity.
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Environmental Leadership Vision
We will radically reducethe environmental
impacts in all aspects of our business.
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Environmental Impacts
Ideal Growth Trajectory
More Likely Environmental Trajectory?
Current EnvironmentalImpact
Current Production
Ideal Environmental Impact Trajectory
What will it take to grow and at the same
time reduce our environmental Impact?
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Environmental Barriers to Growth
Barrier A Effluent Quality
Barrier B?
Barrier D?
Nuclear Renaissance
Barrier C?
Nuclear Renaissance
Cameco Reality
Innovation strategy B
Innovation strategy A
Building competitive advantage Removing barriers
to growth
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Environmental Leadership

• What will environmental leadership require of
  Cameco?
• Create a vision for significant change and set
  aggressive goals
• Build the capability and supporting culture for
  transformative change
• Optimize our organizational structure and
  resources to provide the best chance of success
  and
• Incorporate societal and environmental values in
  our decision-making process to create better
  financial outcomes.

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Environmental Leadership
 Thank you. www.cameco.com
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