R

1
RD Advertising

• Advertising Market
• Need to research future advertising trends in the
  Portland metro Area
• Conduct or obtain area studies on advertising
  trends
• Questionnaires
• Need to study traffic trends
• Obtain information from Transportation Dept.
  regarding metro highway peak flow times/days
• Obtain from local cities streets/corners that
  have peak flow

2
R D Product Web

• Test drive the product
• Purchase some good used vehicles and place
  marquee in back
• Hire college students to put marquee in back
  window of their vehicles
• Test drive the web site
• Questionnaire
• Give-aways
• Coupons

3
Summary of R D

• LED technology proven, little RD needed
• Ways to make the product cheaper, better
• Focus of RD will be on advertising trends and
  markets
• Mobile Advertising
• Finding market niches
• Web based