Northumbrian Water

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Northumbrian Water
Promoting Water in the Community John Mowbray
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Strategy - Water for Health

• Clear objectives
• Clear target audiences
• Clear messages
• Clear imagery
• Clear results

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Corporate Responsibility
Water for health
Water for health
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Corporate ResponsibilityBack up
Water for health
Water for health
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Water in the Community

• Based on action not talk!
• Managing a behavioural shift
• Raising the perception
• Looking at the long term

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Our own superheroes, the H20 Gang
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Launch of the H20 Gang
Seven Stories, Newcastle upon Tyne
Dorman Museum, Middlesbrough
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Education
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Chill out - Schools

• Free coolers in schools
• Clear messages
• Concentration
• Behaviour
• Activity 200k investment, nearly 400 schools

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Chill Out - Fuel for Fitness

• Sporting partnerships supporting grass root
  activities
• Athletics
• Basketball
• Football
• Swimming
• Cricket
• Tennis
• Badminton
• Ice Hockey

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Chill Out - Fuel for Fitness
120 Schools 3,000 kids
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Chill out Older people

• Focused on the elderly
• Clear messages
• Dehydration
• Symptoms
• Raises awareness of the medical benefits
• Activity Trials, Flu Jab sessions, community
  groups

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Chill OutDay centre trial
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Chill out Older peopleCampaign impact

• 60 of those who completed survey now drink more
  tap water
• 85 thought the information provided was
  informative and useful
• 82 have gained more understanding of the
  benefits of drinking tap water
• 56 now have an improved sense of wellbeing
  since drinking more water

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Chill out Older peopleNext steps

• Partnership with North East Ambulance Service and
  others
• Identify hot spots for falls
• Target top 10 for trial for coolers
• Measure the change

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Chill out - Work
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Water_at_Work

• Regional launch
• Chamber of Commerce and Northern Business Forum
  support
• Presented to Association of North East Councils

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Chill out - and there's more!

• Trials in prisons
• Push to point of use
• Idle Eric Mens Health Forum
• 15,000 bottles to footballers
• Tap water bottled
• Sport relief

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Evolution Festival
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Celebrity endorsements
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Changing our vans!
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Health in Easington
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Education in Sunderland
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Northumbrian Water
Promoting Water in the Community John Mowbray