Presentation of the Foundation

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Presentation of the Foundation

• 28 April 2007
• Haute Ecole EPHEC, Brussels

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Aims

• Promote excellence in commercial communications
  education and research
• Raise awareness of the European Commercial
  Communications Education offer from academic
  partners, members of the network
• Enhance communication and co-operation between
  the European commercial communication sector and
  academic partners

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Aims

• Facilitate cross-border education, employment and
  exchange of commercial communications students
• Facilitate cross-border exchange of qualified and
  specialised teaching staff

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Aims

• Promote the value of cultural diversity in
  commercial communication education, and
• Promote knowledge and understanding of innovative
  advertising and communication techniques and new
  use of media and other public platforms

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EFCCE Founding Members

• Ecole Supérieure de Publicité, Paris
• Haute Ecole EPHEC, Brussels
• Hogeschool Utrecht, Institute of Communications
• Universidad Cardinal Herrera CEU
• Universidad CEU San Pablo
• University of Economics, Prague
• Universidad de Navarra, Pamplona
• Université Paris II Panthéon-Assas, Pôle Master
  Marketing et Communication des Entreprises
• Werbe Akademie Wien, Vienna
• European Association of Advertising Agencies

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2 types of membership

• Institutional members
• Academic founding members as permanent members
• EACA and its member agencies as permanent members
• Academic partners
• Schools, institutes or universities offering
  degrees in the domain of commercial
  communications
• Academic societies
• Individual members
• Any individual wishing to participate in the
  association activities

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Benefits of membership

• EFCCE website
• To gather, share and add value to web-based
  materials
• Visibility
• For participating universities, schools or
  institutes and the degrees they award
• Recognition
• Academic partners can submit research papers to
  the International Journal of Advertising

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Benefits of membership

• Promoting mobility
• Via student exchange and guest lecturer
  programmes between the academic partners
• Meetings conferences
• Presentations by advertising practitioners,
  academics and front-line researchers
• Networking opportunities
• Meet other academics advertising professionals
  active or interested in teaching

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Benefits of membership

• Career assistance for members students
• Access to internships offered by EACA members
• Preferential prices
• Access to advertising case studies from the World
  Advertising Research Centre (WARC) website
• Discount
• On participation fees for Foundation
• events and conferences

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EFCCE

• European Foundation for Commercial Communications
  Education
• c/o EACA
• 152 Bd. Brand Whitlock
• 1200 Brussels
• Belgium
• www.eacaeducation.eu