MARKETING

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MARKETING CAMPUS EVENTS
Ryan Willerton Director of Student Activities
Facilities
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SESSION OVERVIEW

• BASICS OF AN AD
• ARTISTIC SUGGESTIONS
• POSTER PROCESS
• TYPES OF MARKETING
• TRADITIONAL OPPORTUNITIES
• LAFORTUNE OPPORTUNITIES
• CREATIVE OPPORTUNITIES
• INFORMATION SHARING

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THE BASICS OF AN ADVERTISEMENT
TITLE OF EVENT BRIEF DESCRIPTION OF EVENT (IF
NEEDED) DATE TIME LOCATION ADMISSION FEE (IF
APPLICABLE) SPONSORING ORGANIZATION CO-SPONSORING
ORGANIZATIONS FOR MORE INFO, CONTACT
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ARTISTIC SUGGESTIONS

• OTHER POSTERS
• 5 SECONDS
• OF FONTS
• TYPES OF FONTS

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FONT SUGGESTIONS
www.1001freefonts.com
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ARTISTIC SUGGESTIONS

• OTHER POSTERS
• 5 SECONDS
• OF FONTS
• TYPES OF FONTS
• USE OF CLIP ART

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USE OF CLIPART 3 HANDY TOOLS

• PRINT SCREEN
• ADOBE ACROBAT SNAPSHOT TOOL
• GOOGLE IMAGE SEARCH

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ARTISTIC SUGGESTIONS

• OTHER POSTERS
• 5 SECONDS
• OF FONTS
• TYPES OF FONTS
• USE OF CLIP ART
• BOX IT
• IMAGES ARE MORE LIKELY RECALLED
• TEST IT

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TRADITIONAL METHODS

• POSTERS/FLYERS
• Become familiar with appropriate places to post
• Understand the posting policy
• Get your poster stamped

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THE POSTER APPROVAL PROCESS

• CREATE YOUR POSTER
• ENSURE YOUR POSTER HAS BEEN PROOFED
• BRING YOUR POSTER TO THE SAO (315 LAFORTUNE)
• Sign policy sheet
• Stamp poster
• TAKE POSTERS TO FEDEX KINKOs TO GET PRINTED
• OR

• CREATE YOUR POSTER
• ENSURE YOUR POSTER HAS BEEN PROOFED
• TAKE POSTERS TO FEDEX KINKOs TO GET PRINTED
• BRING YOUR POSTER TO THE SAO (315 LAFORTUNE)
• Sign policy sheet
• Stamp poster
• KEEP IN MIND THE RISK OF DOING THIS!

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TRADITIONAL METHODS

• POSTERS/FLYERS
• Posting policy review
• Appropriate places to post
• TABLE TENTS
• Dining Halls
• Huddle (BK/Subway area only)
• OBSERVER AD
• Rates
• Deadlines
• Can you make it a story?
• How about an editorial?
• SCHOLASTIC AD
• More bang for your buck
• Full color

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LAFORTUNE OPPORTUNITIES

• POSTERS
• Bring 6 posters/flyers to SAO. Building Manager
  will post.
• BANNERS
• Hung in atrium
• Building Manager will post in locked cases
• DIGITAL DISPLAYS
• E-mail to SAO
• SAO will re-format and post
• Variety of ad types
• Visit lafortune.nd.edu for details

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LAFORTUNE DIGITAL SIGNAGE
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LAFORTUNE OPPORTUNITIES

• POSTERS
• Bring 6 posters/flyers to SAO. Building Manager
  will post.
• BANNERS
• Hung in atrium
• Building Manager will post in locked cases
• DIGITAL DISPLAYS
• E-mail to SAO
• SAO will re-format and post
• Variety of ad types
• Visit lafortune.nd.edu for details
• EASEL
• Placed at Elevator Lobby in Huddle
• ELEVATOR LOBBY TABLE
• First floor in Huddle by the elevator
• Table vs. special display

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CREATIVE OPPORTUNITIES

• CO-SPONSORSHIPS
• Look beyond the finances
• Buy-in
• GET ON THE AGENDA
• HPC
• Student Senate
• OFFER ADVANCE TICKETS
• Low cost at LaFortune Information Desk
• Creates a buzz
• OUTDOOR EVENTS
• Walk-by traffic boosts attracts interest
• Not just your event, but also for pre-event
  marketing
• BRANDING PRODUCTS
• Requires planning
• Something useful

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USE YOUR RESOURCES

• RESERVING SPACE IN ADVANCE
• Event space first!
• Banners in LSC/DH
• Tables in LSC/DH
• FED EX KINKOs
• Student group discounts
• 24/7
• Cuts
• ADWORKS
• Poster distribution

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INFORMATION SHARING

• Most creative marketing strategy?
• What works?
• Questions?