CEO Symposium

1
CEO Symposium

• Leadership during Economic Uncertainty
• presented by Seth Kahan
• April 21, 2009
• Chicago

2
What Well Cover Today
Dont waste this crisis. Muhtar Kent, CEO,
Coca-Cola
3
CEOs Sources of Power

• Holistic view of marketplace
• Holistic view of members circumstances
• Holistic view of organization
• Intellectual Firepower
• Integrator Direction, Strategy, Objectives
• Social Architect Convening Right People, Right
  Context

4
CrossRoads

• Meeting attendance travel is constricted
• Membership dues are easy targets for quick cost
  savings
• Credit is frozen or sluggish
• Portfolios shrunken, liquidity difficult,
  spending onerous
• Alternative revenues down

5
The Power Play
6
Example Meetings

• Circumstances
• Travel constricted
• Financial and psychological squeeze
• Reality
• Face-to-Face is always Highest Leverage
• Need will not go away, but become higher value

7
Example Meetings ? ACTION

• Social media for those who do not come
• virtual mechanisms for scaling and supporting
  action
• MyBarackObama.com
• 35,000 volunteer groups
• 400,000 blogs
• 200,000 real world events planned
• gt 2million profiles
• 30m raised on 70,000 peoples pages

I will be spending a lot of time over the next
year studying the Obama campaign it sets the
standard for the future. Newt Gingrich
8
Example Meetings ? ACTION

• Dramatically Increase value for attendees
• Destroy Zombie Cows
• IBTTA is an example Hot Topics that cross silos

9
Example Meetings ? ACTION

• Target Customized Needs of MVPs
• Influencers
• Resource Providers (time, people, money)
• Hand-picked Thought-leaders
• Practical Visionaries
• Front Line Executers
• Partners Alliances

10
Speed Dating

• Name Organization
• My biggest concern in this economy is
• My biggest opportunity is
• If we address only one thing, I want it to be
• If I could wish for a breakthrough, it would be

11
How does a Pressure Cooker work?

• Why isn't the food pulverized? It's all in the
  physics As long as pressure is uniform on all
  surfaces of an object, it won't be
• distorted.
• Steam has six times the heat potential when it
  condenses on a cool food product.
• Steam efficiently transfers cooking heat rapidly
  to foods upon contact without burning or
  damaging, and for less energy than either
  electricity or gas. As a result, it works to
  cook delicate, tender items as well as large
  chunks of meat, fresh or frozen.

12
Our Pressure Cooker

• My biggest challenge is
• The forces creating the pressure are.
• The opportunity for transformation is

13
Market Leadership
entropy
Adapted from Strategic Profiling by Alan Weiss,
Process Consulting How to Launch, Implement, and
Conclude Successful Consulting Projects,
Jossey-Bass/Pfeiffer, 2002
14
Staying in Touch