Technology Schematic of the Enterprise

1
Technology Overview
- Reason companies buy/ use - Rate of
Adoption - Brief History - Basic Vocabulary -
Architecture of Tech. inside Companies
2
Technology as a of Capital Expenditures
53
25
15
Source Morgan Stanley Internet Research Data as
of 02/12/01.
3
Rate of Technology Adoption
4
Rate of e-Commerce Adoption
5
Rate of e-Commerce Adoption
6
New Technologies Adopted Faster.

• Consider how fast NEW TECHNOLOGIES invade
  enterprise
• Pace of technology innovation adoption is
  INCREASING
• Years to get to 50m users Radio 38
• TV 13
• Cable 10
• Internet 5

7
Technology Adoption Corporate Value-Add

• Leading edge companies are leading edge users of
  technology
• Wal-Mart, Dell, GE
• Marginal competitive advantage is driven through
  technology
• Differentiation -- personalization
• Asset utilization -- supply chain
• Corporate arms race
• Cannot afford not to play

8
The Company _at_ Macro Level

• IT Invasion
• Every major business function addressed
• Communications (email, phone, fax, instant
  messaging)
• Supply/Demand Chain (partners, suppliers,
  customers)
• Procurement (RFQ, RFP)
• Website (e-commerce)
• SFA (lead management)
• CRM (customer communications)
• Marketing Automation (email marketing)
• Accounting (Direct deposit, Excel)
• HR (Applicant tracking, candidate profiling)
• No end in sight

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Complexity of Enterprise E-Commerce
Selling ordering processes required to satisfy
all customer types
End Customers
Vertical Market Integrators
Corporate Resellers
Resellers
Small/ Medium Business
ERP
Fax
Field Service
XML
CRM
Healthcare
VARs
Finished Goods
Enterprise
Parts
EDI
Product Lines
Markets
Channels
Customers
Systems
Mediums
Web
Financial Services
SCM
Excess Inventory
Distributors
Global Resellers
New Products
Phone
InsideSales
Services
Federal/Public Sector
Mainframe
Mail
VAR
Telcom
Custom
Broadcast
CSRs
Distributors
OEMS
System Integrators
System Technical Integrators
Independent Hardware Vendors (IHVs)
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Applications
(In General) High Margin
Acct.
HR
Sales
Mkting
Email

Storage

Security / VPN / Firewall
Networking LAN / WAN
Access Local, Long Distance, Data
Low Margin
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Technology Schematic of the Enterprise
Website IBM
SFA Salesforce
HR PeopleSoft
Prod. Apps MS Office
Supply Chain Comergent
ERP
ERP Integration WebMethods (XML)
Database Oracle, MS SQL Server
Storage Storage Networks, EMC
Security/Firewall CheckPoint, Network Assoc.
Networking 3Com, Shiva, Cisco
Operating System Windows, UNIX, Linux
Computers IBM, Dell, HP, Compaq
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A Brief! History of Technology
Semiconductor
Mainframe
WAN
Microprocessor
Personal Computer
Local Area Network
Wide Area Network
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A Brief! History of Technologycontd.
University WANs
ARPANET
Internet

• Backbone for data transmission
• Standards that enable easy data exchange
• What else could we put on top of this thing?
• Voice (cell telephones)
• Applications (email, IM, ERP)
• Result ONE NETWORK

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Technology Overview - Vocabulary
Software Enterprise Software delivered in a
box, installed on a computer (server) Web-Services
Software delivered over the Internet (Hotmail,
Yahoo), a/k/a Application Service Proiders
(ASP) Hardware Servers Big computers with
lots of processors and storage, able to handle
multiple functions PC / Client Simpler PC, used
by employee, customer Routers Connect and
direct traffic among computers DSL, T1,
CableDSL (Digital Subscriber Line), T1, cable,
etc. refer to a number of different types of
wires or groups of wires capable of carrying
voice or data transmissions. ISPsInternet
Service Provider. Physical LayerAll electrical
and mechanical aspects relating to the connection
of a device to a transmission medium, such as the
connection of a workstation to a LAN.
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Brief! Overview of Telecom Industry

• US Telecoms Market
• IXC (Inter Exchange Carrier) Long distance phone
  (ATT, MCI, Sprint)
• RBOC (Regional Bell Operating Companies)
  Regional local phone (Verizon, Qwest, SBC)
• LECS (Local Exchange Carriers) Local telephone
  for a given geography Each RBOC is composed of
  several LECs LECs and RBOCs operate under the
  same regulatory authority
• ILEC (Incumbant Local Exchange Carriers)
• CLEC (Competitive Local Exchange Carriers) New
  breed of local telephone companies (XO,
  Allegiance, New South)
• History
• 1984 ATT split into 7 RBOCs (Regional Bell
  Operating Companies, or Baby Bells)
• 7 RBOC consolidated to 4 RBOCs
• 1996 Telecoms Act
• 4 RBOCS becomes 4 ILECs (Incumbent Local Exchange
  Carriers)
• ILECs must allow CLECs to compete for local
  service (but work hard to make it difficult in
  practice)
• ILECs can go into long distance (happening now)
• ILECs required to offer DSL

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Technology Overview - Vocabulary
EthernetA local area network used for connecting
computers, printers, workstations, terminals,
etc, within the same building or campus. Invented
by Bob Metcalf, founder of 3Com. LAN (Local
Area Network)A data communications network,
typically within a building or campus, to link
computers and peripheral devices under some form
of standard control. WAN (Wide Area Network)A
network that uses local telephone company lines
to connect geographically dispersed sites. See
LAN and MAN. TCP/IP (Transmission Control
Protocol/Internet Protocol)he standard set of
protocols used by the Internet for transferring
information between computers, handsets, and
other devices. HTML (HyperText Markup
Language)An authoring software language used on
the Web. HTML is used to create Web pages and
hyperlinks. HTTP (HyperText Transfer
Protocol)The protocol used by the Web server and
the client browser to communicate and move
documents around the Internet.
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Technology Overview - Vocabulary
Fiber Optic Loops Large fiber optic networks that
span the country and metro areas enabling fast
(light speed) connection among voice and data
networks.
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Technology Overview - Vocabulary
PacketA bundle of data organized in a specific
way for transmission. The three principal
elements of a packet include the header, the
text, and the trailer (error detection and
correction bits). Packet SwitchingSending data
in packets through a network to a remote
location. The data sent is assembled by the PAD
(see definition), often called a modem, into
individual packets of data. BlueTooth Set of
wireless protocols / specifications enabling
short range (30 feet) communications between
devices. Wi-Fi - IEEE 802.XA set of
specifications for Local Area Networks (LAN) from
The Institute of Electrical and Electronic
Engineers (IEEE). Most wired networks conform to
802.3, the specification for CSMA/CD based
Ethernet networks. The 802.11 committee completed
a standard for 1 and 2 Mbps wireless LANs in 1997
that has a single MAC layer for the following
physical-layer technologies Frequency Hopping
Spread Spectrum, Direct Sequence Spread Spectrum,
and Infrared. IEEE 802.11 HR, an 11 Mbps version
of the standard is expected to be completed by
the end of 1999. Radio Frequency (RF) Terms
GHz, MHz, HzThe international unit for measuring
frequency is Hertz (Hz), which is equivalent to
the older unit of cycles per second. One
Mega-Hertz (MHz) is one million Hertz. One
Giga-Hertz (GHz) is one billion Hertz. For
reference the standard US electrical power
frequency is 60 Hz, the AM broadcast radio
frequency band is 0.55 -1.6 MHz, the FM broadcast
radio frequency band is 88-108 MHz, and microwave
ovens typically operate at 2.45 GHz.
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Brief! Overview of Telecom Industry

• Major battlefields in US telecoms
• - Wireless vs. Local (CLEC)
• - CLEC vs. ILEC
• - CLEC vs. Long Distance (or IXC, Interexchange
  Carriers, meaning ATT, Sprint, MCI)
• - DSL vs. Cable Internet
• - Branded portal (MSN, AOL, Earthlink, Yahoo)
• - Pipe (DSL, Cable Internet)
• - Wi-Fi (802.11 802.16) vs. LMDS (licensed)
  vs. EDGE (ATT) vs. EVDO (Verizon) vs. WiMax
• Its all one pipe, so forget the distinctions
  between voice data
• i.e. No more ISPs
• Its all 01101010s

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