MAKING MOBILE WORK: REALWORLD EXAMPLES

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MAKING MOBILE WORK REAL-WORLD EXAMPLES
PANELISTEric Eller, Senior Vice President,
Millennial Media
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Real-World Examples NIKON
Mobile advertising was leveraged to promote
Nikons myPicturetown service. Campaign goals
included site traffic, email lead generation and
consumer engagement via our rich-media Motion
application.
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Real-World Examples NIKON
Millennial Media immediately exceeded Nikons
expectations with proven solutions that
generated a high volume of desired leads as
measured by email registrations for the
myPicturetown service.
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Real-World Examples NIKON
In order to capture emails and promote the photo,
video storage and sharing application, Nikon
leveraged our industry-leading Motion application
to engage users and highlight myPicturetowns
features and functionality.
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Real-World Examples FOOT LOCKER
Foot Locker and The Nitro Group selected
Millennial Media to support the multi-faceted
mobile marketing and promotional campaign
surrounding NIKEs reissue of its Flight
collection of basketball shoes.
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Real-World Examples FOOT LOCKER
The campaign was designed to boost in-store
traffic and generate excitement for and awareness
of the NIKE Flight collection. The multi-faceted
campaign leveraged mobile Web, SMS as well as a
mobile and in-store sweepstakes.
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Real-World Examples FORD
Mobile advertising was leveraged to introduce the
new 2008 Ford Focus, specifically to highlight
its technology, safety and economy. Promotional
tactics included a mobile site featuring
downloads and find a local dealer.
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Real-World Examples FORD
Campaign performance exceeded expectations for
the Ford Focus campaign achieving strong
click-through rates and unique views all within
the desired target audience.
The campaign resulted in over 12 million views
and 75 thousand clicks.
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Real-World Examples FORD
In order to show the full impact of mobile
advertising Millennial Media conducted a
brand-impact study measuring both traditional
measurements and user engagement.
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Real-World Examples WARNER BROS.
Mobile advertising was leveraged to promote the
theatrical release of One Missed Call Warner
Bros. newest horror film. Promotional tactics
included a mobile site featuring content,
trailers, wallpapers and a signature ringtone.
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Real-World Examples WARNER BROS.
Campaign performance exceeded expectations for
the One Missed Call campaign achieving strong
click-through rates and unique views all within
the desired target audience.
19-day campaign resulted in over 10 million
views, 232 thousand clicks and a peak CTR of
over 6.
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Real-World Examples WARNER BROS.
In order to show the full impact of mobile
advertising Millennial Media conducted a
brand-impact study for One Missed Call
measuring traditional measurements and consumer
engagement.
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Real-World Examples TRAVEL
Millennial Media has achieved success for a
variety of travel advertisers from increasing
awareness of mobile booking engines to driving
quality mobile site traffic to increasing the
volume of calls and email leads from mobile
sites.