4 Common Mobile Application Remonetization Techniques

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4 Common Mobile Application Remonetization
Techniques

• Published By
• Windzoon Technologies

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• its part of your marketing strategy, a new
  product, or a business in and of itself, almost
  everyone looking to build an app is interested in
  making a profit.
• That being said building a fully functional
  mobile app is not inexpensive and you might not
  see any return on your investment if you build an
  app without a proper monetization strategy.
• So without further ado, lets dive into four of
  our popular methods for making your application
  cost-effective.

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Here are the 4 techniques we have recommended

• 1. In-app marketing

• In-app marketing is a very popular app
  monetization method among free apps. The goal
  here is to store a sizeable user base by allowing
  free app downloads and gather information on the
  people interacting with your app. Then, placing
  relevant ads to your app to make money.
• Flappy Bird is a great example of in-app ads
  making millions showing general-interest ads on a
  free, simple game.
• Now, you need a large user base to be able to see
  serious revenue from in-app ads but its
  simplicity makes it one of the most popular app
  monetization methods especially for learners.
• Mobile advertisements are still a strong model
  and trending up.

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2. Freemium (Gated Features)

• Similar to in-app marketing Freemium monetization
  method is also geared towards free apps. The idea
  here is to offer a free to download app, get
  people to use your app and experience what your
  mobile app can do and charge them for premium or
  proprietary features.
• Simply put your user base has access to your
  apps basic functionality, but certain features
  are gated and cost money to be unlocked.
• The goal here is to attract users to your app,
  give them a rich preview and get them to pay for
  more once they are hooked.

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• Angry Birds is a great example of this
  monetization model. They released a free version
  of their game and kept some of their levels
  gated. Only when users upgraded to the full
  version they were able to play the full game.
• This was a great move by The Rovio team since
  their game was highly addictive and most of their
  users paid for the full app once they got a taste
  of the game.
• The benefit of this model is to allow people to
  download your app without hesitating at the
  initial price and get them engaged until they are
  ready to pay a price to continue using your app.

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3. Paid Applications

• Paid apps are the apps users need to pay to be
  able to download from the app store. Paid apps
  might cost anywhere between 100 to hundreds of
  dollars and with every app buy, the owner of the
  app make money.
• In summary paid app monetization model is like a
  pay to play tactic that is propped up by your
  mobile marketing teams ability to convince users
  to purchase your application in its place of free
  substitutes.
• Paid apps are a bit complex though. With millions
  of free apps flooding the app markets paid app
  owners needs to make sure they explain the
  perceived value of their app with clever
  marketing and a well-structured app store
  listing.
• It needs to be clear what is it that the users
  are paying for and how your app is different from
  the free competition apps. Most profitable paid
  apps do a great job of selling their apps unique
  features

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4. In-app Purchases

• Just like the name says, an In-app purchase
  involves selling physical or virtual goods within
  your app. A wide variety of goods can be sold
  within your app from clothes and accessories to
  virtual goods like extra lives, new weapons,
  movies, and music or in-game currency.
• The key here is to make sure the in-app purchases
  feel like a natural part of your app.
• Hipstamatic is a great example of in-app
  purchases. The app comes with free photo filters
  and is fully functional as a free app but you can
  always improve the app experience by purchasing
  more exotic filters.

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Contact us

• Address
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• Wyncote 19095
• PA, USA
• -----------------------
• Titanium City Center,
• Anand nagar Rd.,
• Ahmedabad-15
• Email Address info_at_windzoon.com
• Website Address http//windzoon.com
• Phone number 1 215-254-8675

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