WalMart Advertising

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Rosa Lopez Diana Orozco Christina Milam Martha E.
De Leon
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Wal-Marts History
Wal-Mart was founded by Sam Walton in 1962 with
its store opening in Rogers, Arkansas. On
October 31, 1969 Wal-Mart became incorporated as
Wal-Mart Stores, Inc. As the years past,
Wal-Mart grew to become the nations number 1
retailer and left the competition behind. As it
continues to grow internationally, Wal-mart will
keep improving its operations by implementing new
innovations with unique techniques accompanied
with information technology.
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Information Technology and Wal-Mart
Advertising
Inventory
Human Resources
Management
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Wal-Mart
Advertising

• Past

Present
Future
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Advertising in the Past

• Advertising was mostly done through newspapers,
  radio, and word of mouth.
• Advertising was not so complicated since
  Wal-Mart did not carry so many products or have
  so many stores back then.
• Most of the jobs available at Wal-Mart were
  advertised through the paper.

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Advertising in the Present

• Today, a lot of Wal-Marts advertising is done
  through television, the Sunday paper and the
  internet.
• Many of the good deals within Wal-Mart are for
  online shoppers.

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Advertising in the Present (continued)

• The information that Wal-Mart gives out in
  commercials and newspapers pertains only to the
  products and services they offer.
• Advertisements only reveal the types of
  products available and their low prices.

• The commercials also advertise Wal-Mart as a
  store for everyone.

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Advertising in the Present (continued)

• On the their Website, the information goes way
  beyond products and prices.
• You can also find anything from the
  organizations vision to where other Wal-Marts
  are located to what jobs are available.

• Wal-Marts site is very similar to their
  commercials in that it is very lively.
• The site also tries to give the same shopping
  experience as going to an actual Wal-Mart would.

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Advertising in the Future
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Advertising in the Future

• Advertising in the future is bound to not change
  so dramatically, and this will be due to the
  fact that not all people will be reached through
  just one form of advertising.

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Advertising in the Future (continued)

• However, since the internet will be very
  popular, Wal-Mart will spend more money on
  internet advertising for their products and
  available jobs.

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Wal-Mart

• Inventory Control

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Wal-Mart

• One stop shopping center
• 36 different departments
• Apparel accessories, jewelry, lawn garden
  center, health beauty aids, electronics,
  pharmacy, etc.
• Designed to save customers time and money

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Wal-Mart

• With the immense variety of products that
  Wal-Mart has to offer, it must implement new
  technology in order to offer low prices to its
  customers.
• The action taken by Wal-Mart was the
  introduction of the automated inventory management

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Wal-Mart

• Invested one-half billion dollars annually to
  automate inventory management
• Objective was to have the right merchandise at
  the right place at the right time.
• Through stock keeping units (SKUs), items are
  identified as they arrive the store and as they
  are sold.

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SKUs and Bar Code

• With a single scan at the point of purchase, a
  continuous stream of information is provided to
  both Wal-Mart and its suppliers
• When the universal product code (represented by
  a series of vertical bars) is scanned, the
  following information is written to the Wal-Mart
  database SKU number, name of product, size of
  product, selling price and cost.

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Locator Program

• If store expects a shortage (a stock out), store
  clerks or managers can, with a hand held
  computer, use Wal-Marts Item Locator Program to
  find inventory elsewhere.
• Then phone call is made to request the SKU

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VideOcart

• New toy for the discount shopper
• As the shopper pushes the VideOcart through the
  store, information about the department at hand
  flashes onto the attached video screen.
• Cart also helps customers find items in the
  store by listing hundreds of products by
  department and then displaying a map of the store.

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Data Transmission

• Data are transmitted to and from Wal-Marts home
  office several times a day
• When special events- say national news about a
  product- occurs, store managers and company
  executives can order changes in displays, pricing
  or shipments

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Retail Link

• The database is connected with 2,500 of
  Wal-Marts 10,000 suppliers, including
  Warner-Lambert.
• To help both Wal-Mart and suppliers adjust to
  shifting demand, 65 weeks of sales data for each
  item are maintained.

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Wal-Mart

• Human Resources

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Past Hiring Process

• Potential employees would view job
  advertisements in local papers or at neighboring
  Wal-Mart Stores message boards.
• Applicants fill out a job application and wait
  to schedule an interview.
• After the phone interview is completed they
  would be contacted if a position became
  available. Or their application is put on file
  for later use.
• All this took time and stacks of paperwork.

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Current IT HR Process

• Career Information available on Web
• Department Benefit descriptions are placed
  on-line
• Website contains a on-line contact form
• Applicants may create on-line resume
• Wal-Mart actively recruits college graduates
  with IT backgrounds

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College Recruiting

• Internship Requirements
• Junior or Senior year of college
• A minimum 2.5 GPA
• Enthusiastic, team-oriented and enjoy working
  with others
• Value high integrity and strong business ethics
• Demonstrate a working knowledge and practice of
  company's Three Basic Beliefs - Respect for the
  Individual, Service to Our Customers Striving
  for Excellence

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Departments

• Asset Production
• Private Fleet
• Quality Assurance
• Realty
• SAMs Club
• Shoes and Jewelry
• Tire Lube Express
• Training Development
• Pharmacy
• People Development

• Operations Claims Administration
• Finance
• Hourly
• Information Systems Division
• Logistics
• Marketing
• Merchandising
• Vision Centers

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Future Workforce Development

• Wal-Mart's recruitment goal is to ensure a
  diverse workforce through external recruiting and
  internship programs. Recruiting new talent is key
  to meeting the needs of our continuous growth. We
  believe it is important that our company's local
  population reflects our local customer and
  Associate base. Attracting qualified candidates
  from differing backgrounds is important to the
  future success of our company.

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Future IT HR Process

• Develop complete on-line applications
• Create Web-links to neighboring stores with
  current job openings posted
• Develop store Employment Computer Stations for
  job descriptions, information, and resume
  submittal for customers to view while shopping.
• Have interviews done by video
• conference for positions out-of-state or
  for those in other cities.

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Wal-Mart
Management
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Management
Past
Present
Future
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Wal-Marts Past Management
Managers were easily able to keep track of
items, personnel, supplies in stock, and sales.
Paperwork was something that managers really
didnt mind.
Wal-Mart opens a distribution center and creates
its headquarters in Bentonville, Arkansas.
Managers know that changes will be needed through
acquisitions, mergers, and an increase in stores
and services available.
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Past Management Cont
Managers must provide quality products and
services. Wal-Mart is traded in the stock market.
Wal-Mart continues to grow and must face the
competition through innovations and the uprising
of technological advances.
Opening of Supercenters and more discount stores
throughout the U.S.
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Wal-Marts Present Management
Leaves the competition behind and becomes the
number 1 retailer through its venture into new
markets around the globe.
Wal-Mart goes international and is ranked as
Americas 3rd most admired country by the famous
Fortune magazine.
Wal-Marts success has been in most part to its
overall management quality, product and service
quality, financial strength, innovativeness, and
use of information systems throughout its
processes.
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Present Management Cont
Managements venture into the electronic age, by
purchasing Walmart.com
Online shopping becomes as important to managers
as offline shopping.
Management takes advantage of information
technology in pursuing electronic commerce.
Management has led Wal-Mart to its number 1
position by increasing its visibility and
management of supplier orders and the use of
customer data mining.
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Wal-Marts Future Management
Management will need to predict what the future
holds for them and look into the possibilities
that will allow them to surpass the competition.
The use of all technological advances that will
be available to Wal-Marts capability in order to
stay on top.
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Future Management Cont
Continue to offer more services online for
customers through tech support, and technology
that the consumers can use themselves online
which will make shopping easier.
Create new ways of inventory, hiring, marketing,
and management procedures.
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Conclusion
By implementing information technology into its
everyday operations such as in advertising,
inventory control, human resource, and
management, Wal-Mart will continue to succeed
above the rest.