Connected TV advertising with omnichannel programmatic marketing

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Connected TV advertising with omnichannel
programmatic marketing

• Exploring the Potential of CTV for Ecommerce
  Brands
• There has been a dramatic shift in the way
  consumers shop in recent years, with an
  increasing number of individuals opting to
  internet shopping for ease and accessibility. As
  a result, the world of ecommerce advertising has
  become more competitive, with firms competing for
  the attention of customers in a congested online
  marketplace. One powerful tool that has emerged
  in the world of ecommerce advertising is CTV, or
  Connected TV.
• CTV usage has increased quickly in recent years,
  primarily due to the rise of smart Televisions
  and streaming devices like Amazon Fire TV and
  Roku. According to eMarketer, the number of CTV
  users in the US is predicted to increase from
  182.6 million in 2020 to 213.7 million by 2023.

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• With the rise in CTV usage, e-commerce
  advertisers are beginning to see the channel's
  potential. Advertisers have taken notice of the
  shift in consumer behavior, and are increasingly
  turning to CTV to reach their target demographic.
  CTV advertising has the benefit of allowing
  advertisers to reach out to customers in a more
  focused manner. Advertisers may display ads to
  individual homes by leveraging data such as
  location, demographic information, and watching
  patterns, rather than depending on traditional
  broadcast advertising, which is more of a
  mass-market strategy.
• It enables brands to provide a more engaging and
  immersive advertising experience. Advertisers may
  use CTV to produce more visually appealing and
  engaging advertising by taking advantage of the
  larger screen size and higher-quality video. For
  example, an ecommerce firm may design a shoppable
  ad that lets viewers buy things right from their
  TV screen, while a travel brand could utilize CTV
  to highlight destination videos and entice
  viewers to plan their next vacation.

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• Several e-commerce brands have already started to
  experiment with CTV advertising and have seen
  positive results. Walmart, the retail giant, used
  CTV advertising to drive sales for its online
  grocery service. It targeted viewers who were
  watching cooking shows and used interactive ads
  to showcase its grocery delivery service. The
  campaign resulted in a 41 increase in ad recall
  and a 10 increase in brand favorability.
  Wayfair, home goods retailer, which used CTV ads
  to drive traffic to its website during the
  holiday season and saw a 5X increase in return on
  ad spend.
• According to a recent survey by IAB, 64 of US
  adults who use CTV devices have made a purchase
  after seeing an ad on CTV. Additionally, 47 of
  CTV users said they are more likely to remember
  an ad on CTV compared to traditional TV. These
  statistics demonstrate the potential of CTV as a
  powerful advertising channel for e-commerce
  brands.
• In conclusion, CTV offers an untapped possibility
  for e-commerce advertising. As CTV usage
  continues to grow, e-commerce brands can leverage
  this channel to reach highly targeted audiences
  and drive sales. The success stories of firms
  such as Wayfair and Walmart highlight the
  potential of CTV advertising, and statistics
  reveal that CTV viewers are extremely receptive
  to advertisements. E-commerce advertisers should
  start experimenting with CTV advertising to stay
  ahead of the curve and take advantage of this
  growing channel.