Dissertation Workshop

1
Dissertation Workshop

• Literature Review/Plagiarism/Referencing

Dr Brent Ritchie School of Service
Management University of Brighton e-mail
b.ritchie_at_bton.ac.uk
2
Outline

• Introduction
• Objectives
• Rationale for the literature review
• Issues concerning literature review and
  scholarship
• Plagiarism
• Referencing
• Bibliography
• Starting the literature review process
• Conclusion

3
The Literature Review

• Introduction
• Objectives
• To highlight why undertaking a literature review
  is important
• To help you to minimise potential difficulties
  and problems in undertaking the literature review
  through past dissertation experience
• To discuss key concepts and pointers for
  undertaking a literature review

4
The Literature Review

• Why undertake a literature review first?
• To examine similar studies and research
• To avoid wasting resources
• To learn from similar studies and research
• In other words, to add to our knowledge about the
  topic and to place research in context
• Purpose is
• Show how other researchers have approached
  similar investigations
• Indicate other data sources which you may not yet
  have considered as being relevant to your topic

5
The Literature Review
Figure 12.1. Activity/destination hub model for
wine tourism

• Highlight potential difficulties which may be
  confronted with such a study and ways of
  overcoming them
• Provide you with new approaches to, or ideas on
  the chosen study area
• Put our forthcoming study into perspective with
  what has previously been done in the area
• Introduce us to theoretical models which have
  been derived by specialists in the subject area

Source Hall and Macionis (1998)
6
Problems and Issues

• PlagiarismTHE P WORD!!!
• What is it exactly?
• Note down what you think it is
• Why does it happen?
• Intentional deception and types of deception. BUT
  WHY?
• Unintentional due to poor scholarship and
  inexperience
• Why bother?
• Someone elses ideas, thoughts, words, research
  and work!
• Their intellectual property!
• Commercially you need to pay for passages used
  over 500 words to publisher who pays royalty to
  author
• Example is my book contract 25 of fee per
  diagram/text block

7
Problems and Issues

• Referencing
• Maps, diagrams, figures or models may prove
  useful but still need referencing if they are
  from somewhere else or are adapted from elsewhere

8
Problems and Issues

• Text Referencing
• Take notes and quotes with page numbers in the
  left hand column
• Highlight key passages
• Ensure that you reference direct quotes and
  paraphrased material
• Harvard style (Jones 199823) or Jones (199823)
  ...
• Be consistent throughout the dissertation

9
Problems and Issues

• Bibliography
• Start compilation early with appropriate Harvard
  style
• Do not separate types of references
• Alphabetical reference lists
• Again, be consistent
• Internet sources
• IEG Inc. (2000). Sponsorship Monitor online.
  Chicago. Available at URLhttp//www.sponsorship.
  com/products/primer.html Accessed 6 January
  2001.

10
The Literature Review

• Undertaking the Literature Review
• -Finding the literature
• Need to think laterally
• Use key words and phrases
• Remember multidisciplinary nature of
• service sector research

• Conceptualise/focus your research
• Critique and analyse literature
• Conclusion

Tourism and Technology
Service Quality Generally
Food Retail Generally
Use of Technology in Tourism Businesses

• -Use the inverted pyramid technique
• Start broad then examine literature which has a
  direct connection to our research
• Also use this technique for writing your
  literature review

Service Quality in Hospitality Orgs
Consumer Food Choice
Use of the Internet in Tourism Businesses
Service Quality and Service Encounters
Food Choice and Children
Attitudes Toward the Internet in Tourism
Businesses
Moment of Truth in Restaurants
Branding and Children's Food Choice