Electricals

1
Electricals
2
ElectricalsPhones iPods
3
Role for Advertising Impressions created by ads
Phones iPods
4
Action taken after seeing Ad Phones iPods
5
Millward Brown Involvement Diagnostics Phones
iPods

5
Distinctive
Involving
Interesting
Soothing
Disturbing
Pleasant
Unpleasant
Gentle
Irritating
Weak
Boring
Dull
6
ElectricalsCameras
7
Role for Advertising Impressions created by ads
Cameras
Currys
Boots
Tesco
8
Action taken after seeing Ad - cameras
9
Millward Brown Involvement diagnostics - Cameras

-6
5
Distinctive
Involving
Interesting
Soothing
Disturbing
Pleasant
Unpleasant
Gentle
Irritating
Weak
Boring
Dull
10
ElectricalsPCs/TVs - colour ads
11
Role for Advertising Impressions created
TVs/PCs colour ads
Tesco
Littlewoods Direct
PC World
12
Action taken after seeing Ad PCs/TVs colour ads
13
Millward Brown Involvement diagnostics TVs/PCs
colour ads

-6
5
Distinctive
Involving
Interesting
Soothing
Disturbing
Pleasant
Unpleasant
Gentle
Irritating
Weak
Boring
Dull
14
ElectricalsPCs/TVs - mono ads
15
Role for Advertising Impressions created
TVs/PCs mono ads
16
Action taken after seeing Ad PCs/TVs mono ads
17
Millward Brown Involvement diagnostics TVs/PCs
mono ads

-6
5
Distinctive
Involving
Interesting
Soothing
Disturbing
Pleasant
Unpleasant
Gentle
Irritating
Weak
Boring
Dull
18
ElectricalsGeneral
19
Role for Advertising Impressions created
General electrical
20
Action taken after seeing Ad General electrical
21
Millward Brown Involvement diagnostics General
electrical

-6
5
Distinctive
Involving
Interesting
Soothing
Disturbing
Pleasant
Unpleasant
Gentle
Irritating
Weak
Boring
Dull