CAREER CLUSTER 4

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CAREER CLUSTER 4

• CONSUMER SERVICES, HOSPITALITY, AND TOURISM

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Core Area One

• SALES AND SERVICES
• Merchandising/Buying
• Marketing and Communications
• Logistics
• Sales Customer Service
• With the increase in global trade the need for
  people trained in advanced logistics, inventory
  management and information technology and
  customer service is increasing.

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Core Area Two

• HOSPITALITY AND TOURISM
• Food and Beverage
• Lodging
• Attractions and Recreation
• Convention/Destination/Event Management
• Travel Management/Coordination
• The increase in global travel has created
  a greater need for expanded hospitality and
  tourism services.

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CORE AREA 1 SALES AND SERVICE
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PATHWAY MERCHANDISING AND BUYING

• Providing products and services for sale
  to customers.
• Analyze, plan, purchase, price, and allocate
  products and services
• Conduct purchasing negotiations
• Manage supplier/vendor relationships

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GUEST SPEAKER


MAIN STREET BOOKS 2 E. Main Street Frostburg,
MD Mr. Fred Powell

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Pathway Marketing and Communications

• Determining customer needs and product
  preferences, positioning product/service mix in
  the market, and communicating to and educating
  the customer to retain interest.
• Conduct market research to
• determine customer needs
• and product preferences
• Develop major messages
• Provide creative services for
• advertising and promotion

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GUEST SPEAKER

Downtown Development Commission 10 South Mechanic
Street Cumberland, MD Mr. Ed Mullaney


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PATHWAY LOGISTICS

• Planning and managing the distribution of
  products and services to the point of sale, and
  the post-sale delivery of products and services
  to the customer.
• Sort and organize merchandise at warehouses
  and distribution centers, and
  transport
• Process returned or damaged merchandise
• Manage inventory
• Prepare merchandise for sale, including marking

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SAMPLE CAREER OPTIONS



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PATHWAY SALES AND CUSTOMER SERVICE

• Managing the sales process and overall consumer
  relationship, including assessing customer need
  and providing ongoing support before and after
  sales of products and services.

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GUEST SPEAKER
REAL ESTATE AGENT Coldwell Banker
Professional Real Estate Services 131 N. Centre
Street Cumberland, MD Mr. Richard Beeghly



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GUEST SPEAKERS

• COSMETOLOGIST
• Center for Career and Technology

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CORE AREA 2 HOSPITALITY AND TOURISM
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PATHWAY LODGING

• Providing sleeping space to guests for a fee in
  facilities such as hotels, bed and breakfasts,
  hostels, campgrounds, resorts, and cruise ships.
• Market and sell lodging services
• Maintain and operate facilities

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SAMPLE CAREER OPTIONS



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PATHWAY FOOD AND BEVERAGE

• Marketing, selling, and serving food and
  beverages to the public for a fee, including
  services by restaurants, caterers, institutional
  food providers, and other recreational and
  entertainment venues.

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GUEST SPEAKERS

• CHEF
• FOOD SERVICE MANAGER
• School of Hospitality and Tourism
• And Culinary Arts
• Allegany College of Maryland

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GUEST SPEAKER

• RESTAURANT OWNER
• Queen City Creamery
• 108 Harrison Street
• Cumberland, MD
• Mrs. Terry Michels

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PATHWAY ATTRACTIONS AND RECEREATION

• Providing recreation, amusement, and leisure
  services to visitors at recreational, historic,
  amusement, heritage, and cultural sites,
  including museums, parks and zoos, marinas,
  campgrounds, and recreational vehicle parks.
• Market and sell recreational services and
  activities in resorts and on cruise ships, at
  specialized retail centers, and at facilities for
  skiing, sailing, golf, and other outdoor
  recreational sports

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PATHWAY CONVENTION / DESTINATION / EVENT
MANAGEMENT

• Planning, organizing, and implementing special
  events for the public, such as festivals, fairs,
  sporting events, exhibitions, conventions, and
  convocations.

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GUEST SPEAKER


Event Manager Mr. Rob Weber Frostburg State
University

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GUEST SPEAKER


Convention/ Destination Attraction and
Recreation Kim Shirer Ansel Shircliffe

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GUEST SPEAKER

• Recreation
• Josh Leibfried

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GUEST SPEAKER

• Adventure Sports
• Frostburg State University
• Adventure Sports Program

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GUEST SPEAKER

• Recreation
• Frostburg State University
• Health and Physical Education

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PATHWAY TRAVEL MANAGEMENT / COORDINATION

• Planning, organizing, and facilitating travel
  from one location to another for leisure or
  business away from home.
• Market, promote, coordinate, and sell travel
  services
• Provide transportation services

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GUEST SPEAKER



Travel Agent Mr. Tom Conlon
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CROSS CLUSTER SKILL AREAS

• In addition to focusing on a Pathway, students
  gain transferable skills across Career Clusters.
• These cross-cluster skills illustrate how
  different careers connect and intersect.

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CROSS CLUSTER SKILL AREAS

• Information Technology Communications Support
  Telecommunications, data and computer support
  services to the core business functions of the
  sales and service industry, including point of
  sale and security electronics, communications
  systems and devices, film and audio-visual
  services and equipment, computer software and
  hardware, and Internet services
• Financial Management Business support services
  in finance and accounting

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CROSS CLUSTER SKILL AREAS

• Legal Services Legal services that address all
  aspects of the business, including purchasing
  contracts, leases, human resources, and risk
  management
• Government Relations Managing government
  communications, lobbying, and managing
  relationships with government agencies at the
  federal, state, and local levels

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CROSS CLUSTER SKILL AREAS

• Human Resources/Training
• Business activities involved in recruitment and
  hiring of employees, conducting performance
  reviews, managing compensation and benefits,
  handling labor relations, and complying with
  government laws and regulations training and
  developing of employees, ranging from orientation
  to professional and management development

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CROSS CLUSTER SKILL AREAS

• Risk Management Business support services to
  provide health, safety, and environmental
  protection and insurance for employees and
  customers loss prevention for merchandise and
  facilities compliance with government laws and
  regulations security
• Maintenance/Facility Support Maintaining
  physical facilities, from architecture, design
  services, facility, and equipment maintenance
  services, to building cleaning services,
  landscape and grounds planning, and maintenance

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MORE INFORMATION

• Occupational Outlook Handbook is a source of
  information on almost any job and career
  available. It is easily accessible on the
  internet at
• http//www.bls.gov/oco