Support Media

1
Chapter 13

• Support Media

2
Outdoor Advertising

• Reach
• Frequency
• Flexibility
• Cost
• Impact

3
Outdoor Advertising Disadvantages

• Wasted coverage
• Limited message capability
• Wearout
• High cost
• Measurement Problems
• Image Problems

4
Other Out-of-Home Media

• Aerial Advertising
• Mobile Billboards
• In-Store Media

5
Special Outdoor Media

• Parking meters
• ATM displays
• Trash cans
• Ski lift poles
• Car top signs
• Sidewalk signs
• Garden plantings
• Wall drawings

6
Specialty Advertising Defined

• A medium of advertising, sales promotion, and
  motivational communications employing imprinted,
  useful, or decorative products called advertising
  specialties, a subset of promotional products.

7
Specialty Advertising Advantages

• Selectivity
• Flexibility
• Frequency
• Economy
• Goodwill

8
Specialty Advertising Disadvantages

• Image
• Saturation
• Lead Time

9
Movie, Videotape Ads

• Disadvantages
• ________
• Cost

• Advantages
• High ________
• Audience _____
• Cost
• Good _____
• Lack of ______
• ____________

10
Placements

• Advantages
• High ___________
• High _________
• ______ support
• ________ association
• Economy
• High _______
• ________ regulations
• Viewer __________

• Disadvantages
• High _________ cost
• ______ of exposure
• Limited _______
• Lack of _________
• Public _________
• ____________
• _________ placements