Social Media Services

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Social Media Services
By
Dialogue Consulting
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About Dialogue Consulting

• Dialogue Consulting was launched in September
  2011 by directors Hugh Stephens and Briony
  Walker.
• Since launching of Dialogue Consulting they has
  grown significantly and now works across
  Australia and internationally with a range of
  clients from a variety of different sectors. 
• Dialogue Consulting is a consultancy specialising
  in analysing, building and maintaining social
  media.
• They worked with all kinds of brands, both big
  and small, in a range of roles.

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Social Transformation Process

• Dialogue Consulting assists the clients
  through one or more of the stages of what we
  consider the Social Transformation process. Each
  client is at a different stage, has different
  needs or desires and requires a different
  approach but through each of these five stages
  an organisation can become successful in initial
  and ongoing social media use.

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Social Transformation Steps
A key step to starting any social media process
is the analysis of the conversations that are
already occurring. Where are people discussing
your organisation or topic of interest? Why are
they there? What service(s) do your target
audience use? What kinds of conversations are
already occurring?
Analyse
Key to the successful implementation of any new
process or presence is consultation,
both internal and external. What business units
or departments consider social media to be
relevant to their roles within your organisation?
How do they think it can be part of their
everyday work? What do your customers/stakeholders
think about your brand? How do they want to be
communicated with?
Consult
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Social Transformation Steps
Every successful presence requires the
development of supporting materials. It includes
social media policy, social media strategy, risk
management processes, training materials and
more. Ideally all of these are developed in
collaboration with key stakeholders (internal and
external) through an open, transparent and
inclusive process. A key part of this is
identifying the tools, budgets, resources and
process involved in using social media
effectively within your context.
Develop
Key to any social media use is the training
required for staff members who are going to be
using the platforms. This might include training
about day-to-day use of social media training
about online professionalism basic training for
executives to understand social media and how it
can impact your organization.
Train
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Social Transformation Steps
Dialogue Consulting provides both implementation
services (for your whole social media presence on
an ongoing basis or just for a campaign), and
support services for organisations currently
implementing social media channels. This includes
our 24/7 emergency support line, formal reviews
with your social media team and ongoing advice on
the best content or strategy to use to engage
with your target audiences.
Implement
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Contact Us
Dialogue Consulting is based in Melbourne,
Australia but works around the country, with
clients in most states. We also work with
select organisations internationally. 24 hour
on-call support 1300 852 662 Website http//www
.dialogueconsulting.com.au
Phone No 1800 846 768
Thank You